📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: MYOB
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-06-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering integrated marketing campaigns across multiple channels
- Driving commercial outcomes through acquisition, retention, and expansion strategies
- Collaborating with cross-functional teams to ensure marketing programs align with broader business strategies
- Managing campaign budgets and optimizing spend for improved value
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive business outcomes.
📋 Key Responsibilities
✅ Design and implement multi-channel marketing campaigns, leveraging relevant product and market insights
✅ Develop and drive content to support thought leadership, brand positioning, sales enablement, product awareness, and adoption
✅ Oversee the development of campaign-related content, including promotions, email copy, landing pages, event content, video scripts, and collateral materials
✅ Support industry partnerships with strategic marketing communications planning and delivery
✅ Manage trade and customer events, including strategic planning, branding, marketing communications, and lead generation activities
✅ Use data and analytics to assess, evaluate, and report on marketing activity performance
✅ Collaborate with various teams to ensure marketing programs are well-coordinated and aligned with broader business strategies
✅ Manage campaign and marketing program budgets efficiently, optimizing spend to improve value
✅ Identify opportunities to improve current processes and recommend solutions to drive better outcomes for customers and MYOB
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to ensure marketing campaigns deliver desired outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) developing and delivering integrated marketing campaigns for software or technology products within a B2B environment
Required Skills:
- Proven experience in marketing automation, HubSpot (or CRM alike), eDM journey building, and landing page experience
- Creative and commercial thinker, with a passion for data-driven marketing strategies
- Ability to analyze and interpret data to create actionable insights and effectively evaluate marketing performance
- Strong communication and influencing skills, including creating and delivering presentations to cross-functional teams, and managing stakeholders at all levels
Preferred Skills:
- Experience driving acquisition and growth in B2B SaaS
- Understanding of key marketing communication principles and frameworks
ASSUMPTION: Candidates with a strong background in B2B marketing, particularly within the software or technology sector, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (Based on industry standards for a Marketing Campaign Manager role with 5-10 years of experience in Melbourne, Australia)
Benefits:
- Flexible hybrid workplace
- Financial help for home office setup
- Corporate discounts and vouchers
- Wellbeing support via Sonder
- In-house training and programs, LinkedIn Learning, conferences, and study assistance
- Variety of leave options available to support wellbeing
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely some days
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Campaign Manager role with the given experience level and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Business management software and services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1991
Company Description:
- MYOB is a leading business management solution provider in Australia and New Zealand
- The company's core purpose is to help more businesses start, survive, and succeed
- MYOB offers a range of products and services, including accounting, payroll, CRM, and inventory management solutions
Company Specialties:
- Business management software
- Accounting and bookkeeping services
- Enterprise ERP solutions
- Payroll and financial services
- CRM and inventory management
Company Website: myob.com
ASSUMPTION: MYOB is a well-established company with a strong presence in the Australian and New Zealand business management software market.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and progression
Reporting Structure: Reports directly to the Head of Marketing, Partner Segment
Work Arrangement: Hybrid (2-3 days per week in the office, with the remainder of the week working remotely)
Growth Opportunities:
- Progression to a senior marketing role within the Partner Segment or other business segments
- Expanding skills and expertise in marketing automation, data analysis, and campaign management
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers a mix of strategic and tactical marketing responsibilities, with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 168 Cremorne St, Cremorne, Victoria 3121, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a thriving business ecosystem
- The Cremorne office is located in a vibrant, mixed-use precinct with easy access to public transportation, shops, and cafes
- Melbourne offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and an extensive network of parks and gardens
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for remote work and adjusted hours as needed
ASSUMPTION: The office environment at MYOB is designed to foster collaboration, creativity, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and a member of the Marketing team
- Final interview with the Head of Marketing, Partner Segment
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with MYOB's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research MYOB's products, services, and target market to demonstrate your understanding of the business
ATS Keywords: Marketing Campaign, Integrated Marketing, B2B Marketing, Marketing Automation, Data-driven Marketing, Stakeholder Management, Commercial Outcomes
ASSUMPTION: The interview process at MYOB is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- HubSpot (or similar CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a time when you had to adapt your marketing strategy based on data insights?
- How do you approach collaborating with cross-functional teams to deliver marketing campaigns?
ASSUMPTION: Candidates who align with MYOB's company values and work style will be best suited for this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and prioritization
- Working with diverse stakeholders, including internal teams and external partners, to ensure consistent messaging and branding
- Adapting to changes in marketing strategies and priorities, as business needs evolve
- Keeping up with the latest marketing trends and technologies, requiring continuous learning and development
ASSUMPTION: These challenges are inherent to the dynamic and fast-paced nature of marketing roles within the technology sector.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data-driven decision-making and campaign optimization
- MYOB's Partner Segment is a unique market, with specific customer needs and competitive dynamics
- This role offers opportunities for career growth and progression within the Partner Segment or other business segments
ASSUMPTION: Understanding the unique aspects of this role and the Partner Segment market is crucial for success in this position.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition and retention within the Partner Segment
- Collaborating with the Product Marketing team to create targeted content that highlights the unique value propositions of MYOB's products and services
- Managing a trade event, including strategic planning, branding, marketing communications, and lead generation activities
ASSUMPTION: These sample projects illustrate the strategic, creative, and tactical aspects of the Marketing Campaign Manager role at MYOB.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies and campaigns for the Partner Segment, and how this role will contribute to their evolution?
- How does the Marketing team collaborate with other departments, such as Sales and Product, to ensure marketing programs align with broader business strategies?
- What opportunities are there for professional development and growth within the Marketing team and the Partner Segment?
- How does MYOB support work-life balance for its employees, particularly in hybrid or remote work arrangements?
- Can you provide an example of a time when MYOB adapted its marketing strategies to respond to changes in the market or customer needs?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MYOB careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research MYOB's products, services, and target market to demonstrate your understanding of the business
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
