- Developing and executing integrated multi-channel campaigns to generate and nurture leads
- Segmenting target audiences and tailoring campaigns accordingly
- Aligning digital marketing capabilities with business goals and ensuring seamless execution, innovation, and optimization across all digital channels
- Creating campaign briefs with clear objectives, KPIs, messaging, budget, and timelines
- Collaborating with cross-functional leaders to drive operational excellence and help transform data into actionable insights that accelerate pipeline and revenue growth
ASSUMPTION: This role requires a strategic and execution-focused mindset, with the ability to lead campaigns, manage budgets, and analyze performance data. The ideal candidate will have experience in B2B demand generation and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Campaign Strategy and Planning
- Develop and execute integrated multi-channel campaigns to generate and nurture leads
- Segment target audiences (e.g., hospitals, payers, health systems, clinicians, etc.) and tailor campaigns accordingly
- Responsible for aligning digital marketing capabilities with business goals, ensuring seamless execution, innovation, and optimization across all digital channels
- Create campaign briefs with clear objectives, KPIs, messaging, budget, and timelines
✅ Campaign Execution
- Lead end-to-end campaign execution across digital (email, paid media, SEO, social), events, content, and traditional marketing channels
- Oversee A/B testing, personalization strategies, and conversion optimization initiatives
- Maintain campaign calendars and ensure deadlines are met
- Execute toward targeted MQL, SQL, pipeline, and bookings goals
✅ Cross-Functional Collaboration
- Partner closely with product marketing, sales, design, content, analytics, and external agencies
- Ensure campaigns are aligned with product launches, sales goals, and brand guidelines
- Communicate campaign objectives, timelines, and results across teams and build a process for feedback and continuous improvement
✅ Performance Analysis & Reporting
- Track and analyze campaign performance using various tools such as CRM dashboards and marketing automation platforms
- Report on KPIs such as engagement, lead conversion, ROI, CAC, and funnel progression
- Provide actionable insights and recommendations to improve future campaigns
- Closely manage quarterly campaign budgets
ASSUMPTION: The ideal candidate will have strong analytical skills and be comfortable working with data to derive insights and make data-driven decisions.
🎯 Required Qualifications
Education:
- Bachelor’s degree in Marketing, Communications, or related field
Experience:
- 3-5 years of experience in B2B Demand Generation
Required Skills:
- Proficient in CRM and marketing automation platforms
- Strong analytical, project management, and organizational skills
- Excellent written and verbal communication skills with the ability to influence
- Experience in a B2B or B2C software/and or healthcare industry
- Familiarity with paid media platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager)
- Data-driven mindset with the ability to derive insights from complex data sets
Preferred Skills:
- Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Familiarity with marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Knowledge of SQL or other programming languages
ASSUMPTION: Candidates with a background in B2B demand generation and experience working with marketing automation platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for a mid-level marketing role in the Boston area)
Benefits:
- Healthcare benefits (medical, dental, vision)
- 401(k) match
- Competitive PTO policy
- Flexible work arrangements (remote, hybrid, or on-site)
- Professional development opportunities
- Employee referral bonus program
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the Boston area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: Medium (501-1,000 employees)
Founded: 2011
Headquarters: Framingham, MA
Description: Definitive Healthcare helps clients uncover the right markets, opportunities, and people by transforming data, analytics, and expertise into healthcare commercial intelligence. They offer solutions for customers working in biopharma, medical devices, software & IT, professional services, healthcare providers, or any industry looking to sell products into the healthcare market.
Specialties: Hospital and Healthcare Data, Healthcare Market Analytics, Custom Reporting, Custom Mapping, Salesforce, Healthcare News, Executive Contacts, Population Health Data, Request for Proposals, CRM Integration, Medical Claims Data, Analytics, Data Science, Technology Solutions, Patient Data, Data Solution, Life Sciences, Healthcare IT, and Go to Market Solutions
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Senior Director of Marketing and collaborates with cross-functional teams, including product marketing, sales, design, content, analytics, and external agencies.
Work Arrangement: This role offers a hybrid or remote work arrangement, with the option to work on-site at the Framingham, MA headquarters or remotely from one of the company's other global locations (Göteborg, Sweden, or Bengaluru, India).
Growth Opportunities:
- Potential career growth into senior marketing roles or management positions
- Opportunities to work on high-impact projects and contribute to the company's rapid growth
- Exposure to various aspects of marketing, including campaign strategy, execution, analytics, and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop new skills, and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid or remote-friendly work environment
Office Location(s): 492 Old Connecticut Path, Framingham, MA 01701, US; Hvitfeldtsplatsen 7, Göteborg, 411 20, SE; Fortune Summit IT Park, Hosur Rd, Muneswara Nagar, Sector 6, HSR Layout, Bengaluru, Karnataka 560068, IN
Geographic Context:
- Framingham, MA: A suburban town west of Boston, with easy access to major highways and public transportation
- Göteborg, Sweden: The second-largest city in Sweden, with a vibrant cultural scene and strong tech industry
- Bengaluru, India: The capital of the Indian state of Karnataka, known for its tech industry and moderate climate
Work Schedule: Flexible hours, with the option to work remotely or on-site at one of the company's global offices
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid or remote-friendly work environment and be able to manage their time effectively to meet deadlines and collaborate with team members across different time zones.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-depth behavioral and skills-based interviews
4. Final round interview with senior leadership
Key Assessment Areas:
- Campaign strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and how they relate to the required qualifications
- Research the company and industry to demonstrate your enthusiasm and understanding of the role
- Practice your data analysis and presentation skills using real-world examples or case studies
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work collaboratively in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Pardot (part of Salesforce)
- Paid Media: Google Ads, Meta Ads, LinkedIn Campaign Manager
- SEO: Google Search Console, SEMrush, Ahrefs
- Social Media: Hootsuite, Buffer
- Analytics: Google Analytics, Adobe Analytics
- Project Management: Asana, Trello
- Collaboration: Slack, Microsoft Teams
- Design: Adobe Creative Suite, Sketch
ASSUMPTION: The ideal candidate will have experience working with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first and strive to understand their unique needs and challenges
- Collaborative: We work together to achieve common goals and support each other's success
- Innovative: We continuously seek new and better ways to solve problems and drive growth
- Data-driven: We make decisions based on data and insights, and we are always looking for ways to improve our processes and outcomes
- Accountable: We take ownership of our work and are responsible for delivering results that meet or exceed expectations
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and drive continuous improvement
- Customer-centric, with a strong focus on understanding and meeting the needs of our customers
Self-Assessment Questions:
1. How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
2. Can you provide an example of a time when you used data to inform a marketing decision or strategy?
3. How do you approach working with cross-functional teams to align marketing efforts with business goals and product launches?
4. How do you handle feedback and make adjustments to campaigns based on performance data?
5. How do you ensure that your marketing efforts are aligned with the company's brand guidelines and values?
ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a customer-centric mindset, a collaborative work style, and a data-driven approach to decision-making.
⚠️ Potential Challenges
1. Fast-paced environment: The role requires the ability to manage multiple projects and deadlines in a fast-paced, dynamic environment.
2. Cross-functional collaboration: The role involves working closely with various teams, which may require navigating different priorities, communication styles, and work cultures.
3. Data-driven decision-making: The role requires a strong analytical mindset and the ability to derive insights from complex data sets to make informed decisions.
4. Remote work: The role may require working remotely, which can present unique challenges such as managing time zones, maintaining work-life balance, and staying connected with team members.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
1. Marketing Manager vs. Marketing Campaign Manager:
- Marketing Manager: Focuses on overall marketing strategy, budgeting, and team management. Requires more strategic and leadership skills.
- Marketing Campaign Manager: Focuses on campaign execution, performance analysis, and cross-functional collaboration. Requires strong analytical and project management skills.
2. B2B vs. B2C Marketing:
- B2B Marketing: Focuses on generating leads and driving revenue through targeted, account-based marketing strategies.
- B2C Marketing: Focuses on brand awareness, customer acquisition, and retention through mass marketing campaigns and customer experience initiatives.
ASSUMPTION: The ideal candidate will have experience in B2B demand generation and be comfortable working in a fast-paced, dynamic environment.
📝 Sample Projects
1. Campaign Optimization: Analyze campaign performance data to identify trends, optimize targeting, and improve conversion rates.
2. A/B Testing: Design and execute A/B tests to compare the performance of different campaign elements (e.g., subject lines, calls-to-action, landing pages).
3. Cross-Channel Integration: Collaborate with cross-functional teams to integrate marketing channels and create seamless customer experiences.
ASSUMPTION: The ideal candidate will have experience working on similar projects and be comfortable analyzing data to drive campaign optimization and improvement.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe a typical day or week in this role? What are the most important priorities and tasks?
2. Team Dynamics: How does this role fit into the broader marketing team structure? What is the team's dynamic, and how do team members collaborate?
3. Company Culture: How would you describe the company's culture, and how does this role contribute to maintaining or evolving that culture?
4. Growth Opportunities: What opportunities are there for growth and development within this role and the company as a whole?
5. Work-Life Balance: How does the company support work-life balance for employees in this role?
ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to better understand the role, team, and company.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.definitivehc.com/careers/job-marketing-campaign-manager).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for phone or video screening interviews by practicing your communication and presentation skills.
4. Research the company and industry to demonstrate your enthusiasm and understanding of the role.
5. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
