Marketing Campaign Manager

📌 Core Information

🔹 Job Title: Marketing Campaign Manager

🔹 Company: Snapdocs

🔹 Location: United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing targeted marketing campaigns
• Collaborating with cross-functional teams to ensure alignment on goals and messaging
• Developing integrated category, product, and account-based marketing campaigns
• Managing the content calendar, including ideation, scheduling, and writing
• Monitoring and evaluating campaign performance to drive continuous improvement

ASSUMPTION: This role requires a strong understanding of B2B marketing principles, excellent communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Build integrated category, product, and one-to-many account-based marketing (ABM) campaigns that align with the overall marketing strategy and business goals.

✅ Define clear campaign objectives, KPIs, and success metrics, while scoping the right mix of tactics based on target audiences and lifecycle stages.

✅ Own and manage the content calendar, including ideation, scheduling, and writing, leveraging AI tools to accelerate content creation while maintaining Snapdocs’ brand voice.

✅ Lead the end-to-end execution of marketing campaigns in close partnership with Sales, Product Marketing, Field Marketing, Customer Advocacy, Partner Marketing, and other stakeholders to ensure alignment on goals, messaging, and audience targeting.

✅ Work with the Demand Generation Manager to plan and run marketing campaigns across channels like email, web, webinars, paid media, social, and ads, ensuring consistent messaging and brand voice.

✅ Continuously monitor and evaluate the impact of campaigns against defined goals, using data-driven insights to report performance and recommend optimizations for greater effectiveness and ROI.

✅ Leverage audience insights, industry trends, and historical campaign data to inform campaign strategy, segmentation, and creative development.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: A bachelor’s degree, or better, in marketing, communications, business, or related field

Experience: 5+ years of experience managing B2B marketing campaigns

Required Skills:

• Strong communication and writing skills
• Strong project management skills; proven experience managing project scope, schedule, budget, and vendors
• Experience using content management systems, project management tools, email marketing platforms, or other digital marketing tools
• Experience with common apps, such as Microsoft Office or Google Docs
• Demonstrable ability to manage multiple tasks, organize information and adhere to deadlines
• Keen eye for design and copy
• Self-starter who needs minimal supervision and able to effectively manage through ambiguity
• Experience using Hubspot, Salesforce, or other CRM systems

Preferred Skills:

• Master’s degree
• Mortgage industry experience
• Experience in the business-to-business marketing of technology
• Experience in account-based marketing

ASSUMPTION: Candidates with additional relevant experience or certifications may be preferred.

💰 Compensation & Benefits

Salary Range: $105,000.00 - $150,000.00 USD per year (varies by location)

Benefits:

• Excellent health, dental, and vision benefits
• 401(k) with up to 4% company match
• 16 weeks paid parental leave (regardless of gender)
• Flexible time off policy
• Flexible spending account for healthcare and dependent care
• Life and disability insurance

Working Hours: Full-time, flexible hours

ASSUMPTION: Salary range is based on the company's provided range and industry standards for similar roles and locations.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on mortgage technology and real estate technology

Company Size: 201-500 employees, large enough to offer diverse opportunities but small enough to maintain a startup-like culture

Founded: 2013, with a history of steady growth and innovation in the mortgage industry

Company Description:

• Snapdocs is the leading digital closing solution connecting the people, processes, and technologies that power mortgage closings.
• The platform automates every interaction between lenders and title companies across the mortgage closing process, from pre-closing through the sale of the loan.
• Snapdocs' patented AI technology, hands-on customer service, and extensive settlement and notary networks ensure accurate, smooth, and secure closings.

Company Specialties:

• Loan Software
• Accounting Integration
• Loan Automation
• Loan Document Security and Compliance
• Secure Mortgage Document Transfer
• Mortgage Closing
• Notary Search
• Title Automation
• Escrow
• Notary Matching
• Mortgage Management Software
• Notary Scheduling
• eClosing
• Digital Closings
• eVault
• Trailing Document Management
• Mortgage Quality Control
• Mortgage Technology
• Real Estate Technology

Company Website: Snapdocs

ASSUMPTION: Snapdocs is a well-established company with a strong focus on innovation and customer satisfaction in the mortgage industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement

Reporting Structure: Reports directly to the Director of Growth Marketing

Work Arrangement: Remote OK, with flexible hours and a focus on results and performance

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing department
• Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of marketing
• Potential to move into a leadership role or specialize in a specific area of marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.

🌍 Location & Work Environment

Office Type: Remote OK, with the option to work from one of Snapdocs' offices in San Francisco, California, or Covina, California

Office Location(s): 100 Montgomery St, San Francisco, California 94129, US; 440 N Barranca Ave, Covina, California 91723, US

Geographic Context:

• San Francisco, California: A vibrant, tech-focused city with a diverse culture and ample opportunities for professional growth and networking
• Covina, California: A suburban city with a lower cost of living and a family-friendly atmosphere
• Remote: Offers flexibility and the ability to work from anywhere with a reliable internet connection

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers flexibility and the ability to balance work and personal life, while the office locations provide opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of Growth Marketing
• Background check and reference check

Key Assessment Areas:

• Campaign strategy and planning
• Communication and writing skills
• Project management skills
• Data analysis and reporting
• Collaboration and teamwork

Application Tips:

• Highlight relevant experience and achievements in your resume, using specific examples and quantifiable results
• Tailor your cover letter to Snapdocs, demonstrating your understanding of the company and the role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
• Research Snapdocs' company culture and values, and be prepared to discuss how you align with them

ATS Keywords: Marketing Campaign Management, B2B Marketing, Account-Based Marketing, CRM, Project Management, Content Development, Data Analysis, Collaboration, Communication, Writing, Marketing Strategy, Demand Generation, Customer Engagement

ASSUMPTION: Snapdocs uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Hubspot
• Salesforce
• Microsoft Office or Google Docs
• Content management systems
• Email marketing platforms
• Project management tools
• Data analysis tools

ASSUMPTION: Familiarity with these tools is preferred, but not required, and training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Fast-paced and dynamic
• Results-driven and performance-focused
• Collaborative and team-oriented
• Flexible and adaptable
• Data-informed and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you results-driven and focused on performance?
• Do you enjoy working collaboratively and learning from others?
• Are you comfortable using data to inform your decisions and strategies?

ASSUMPTION: Snapdocs values employees who are customer-focused, innovative, collaborative, data-driven, and results-oriented, with a fast-paced, dynamic work style.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong project management skills and the ability to prioritize effectively
• Working with cross-functional teams, requiring strong communication and collaboration skills
• Keeping up with industry trends and best practices, requiring continuous learning and adaptation
• Managing a remote work arrangement, requiring self-motivation and time management skills

ASSUMPTION: These challenges can be overcome with strong skills, a proactive attitude, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing campaign manager roles, this position offers a unique focus on mortgage technology and real estate technology, as well as the opportunity to work with a well-established, innovative company
• In the mortgage industry, Snapdocs is a leader in digital closing solutions, providing a unique context for this role
• Career-wise, this role offers significant growth potential, with opportunities to learn and advance within the company

ASSUMPTION: This role offers a unique blend of industry focus, company culture, and career growth opportunities, making it an attractive choice for the right candidate.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive qualified leads for Snapdocs' digital closing platform
• Creating and implementing a social media strategy to increase brand awareness and engagement among mortgage professionals
• Managing a webinar series to educate lenders and title companies on the benefits of Snapdocs' platform and best practices for digital closings

ASSUMPTION: These projects are examples of the types of campaigns and initiatives the Marketing Campaign Manager may work on, and the specific projects will vary based on the company's priorities and goals.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams, such as sales and product marketing, to ensure alignment on goals and messaging?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Snapdocs support the growth and development of its marketing team members?
• What are the most rewarding aspects of working in marketing at Snapdocs, according to current team members?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the position and its fit with your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Snapdocs' company culture and values, and practicing common interview questions and your responses
• Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
• If you are offered the position, consider negotiating your salary and benefits package, based on industry standards and your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.