📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: Rockstar (Edtech Startup)
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Owning end-to-end lifecycle email campaigns to drive engagement and conversions
- Optimizing funnel performance through data analysis, A/B testing, and strategic adjustments
- Managing multiple marketing projects with competing priorities and tight deadlines
- Executing growth marketing initiatives targeting 18-26 year old university students
- Collaborating cross-functionally with teams to ensure marketing campaign alignment
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Own end-to-end lifecycle email campaigns using tools like Iterable, driving engagement and conversions
✅ Optimize funnel performance through data analysis, A/B testing, and strategic campaign adjustments
✅ Manage multiple concurrent marketing projects with competing priorities and tight deadlines
✅ Execute growth marketing initiatives specifically targeting 18-26 year old university students
✅ Collaborate cross-functionally with teams to ensure marketing campaign alignment
✅ Analyze campaign performance and provide actionable insights to improve ROI and conversion rates
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple projects and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of professional marketing experience, preferably at a marketing agency with exposure to diverse marketing functions or similar organization
Required Skills:
- 2+ years of hands-on email marketing experience with lifecycle campaigns and tools like Iterable, Klaviyo, or similar platforms
- Funnel management and optimization experience
- Proven track record of managing multiple projects simultaneously and delivering results
Preferred Skills:
- Experience with paid acquisition, PPC, or performance marketing
- Experience working with university students or in the edtech industry
ASSUMPTION: Candidates with agency experience are preferred, as they often have exposure to various marketing functions and diverse client projects.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on experience and location)
Benefits:
- Unlimited Paid Time Off
- Student + Partner focused events every First Friday of the month
- Summer Fridays, half days on Fridays during the summer
- Annual all-company retreat
- Extremely talented and intelligent co-workers
- A massive impact on universities and the lives of others, every single day
Working Hours: Full-time, flexible hours with a focus on results and meeting deadlines
ASSUMPTION: The salary range is based on industry standards for marketing roles with similar experience levels and locations. Benefits are designed to promote work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Edtech (Education Technology)
Company Size: 2-10 employees (Small, agile team with significant growth potential)
Founded: 2014 (Established startup with a proven track record and strong backing)
Company Description:
- Partners with colleges and companies to enhance undergraduate degrees with in-demand skills, real-world experience, and direct pathways to great careers
- Serves over 1,000,000 students across more than 70 universities in the United States
- Backed by prominent investors such as Sequoia Capital, Owl Ventures, and others
Company Specialties:
- Edtech software and services
- University partnerships and student engagement
- Early career talent marketplace
Company Website: rockstarfoundation.org
ASSUMPTION: The company's focus on student success and university partnerships creates a unique and impactful work environment.
📊 Role Analysis
Career Level: Mid-level marketing professional with significant growth potential
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Remote (US only), with flexible hours and a focus on results
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team as the company grows
- Opportunity to work closely with university partners and gain insights into the higher education industry
- Chance to collaborate with cross-functional teams and develop a well-rounded skill set
ASSUMPTION: This role offers significant growth potential as the company continues to expand its partnerships and student base.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): United States (Remote)
Geographic Context:
- Work from anywhere in the United States with a reliable internet connection
- Collaborate with team members and university partners across the country
- Engage with students and faculty members from diverse backgrounds and experiences
Work Schedule: Full-time, flexible hours with a focus on results and meeting deadlines
ASSUMPTION: The remote work environment allows for a high degree of flexibility and work-life balance, while also fostering collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and A/B testing skills
- Project management and time management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with lifecycle email campaigns and funnel optimization
- Tailor your resume and cover letter to emphasize your relevant marketing skills and experiences
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
ATS Keywords: Email Marketing, Lifecycle Campaigns, Data Analysis, A/B Testing, Funnel Management, Growth Marketing, Project Management, Marketing Strategy, University Students, Edtech
ASSUMPTION: The application process may include assessments or take-home assignments to evaluate your skills and fit for the role.
🛠️ Tools & Technologies
- Iterable (Email marketing platform)
- Google Analytics (Web analytics)
- Google Ads (Paid advertising)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The required tools and technologies may change or evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Student-focused and driven by impact
- Collaborative and inclusive team environment
- Continuous learning and improvement
Work Style:
- Results-driven and focused on meeting KPIs
- Strategic thinker with strong analytical skills
- Strong project management skills and ability to juggle multiple projects
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a proven track record of managing multiple projects and meeting deadlines?
ASSUMPTION: The company values a strong work ethic, a focus on results, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects with competing priorities and tight deadlines
- Working with university partners and navigating the higher education landscape
- Adapting to a fast-paced, growing startup environment
- Balancing the need for strategic thinking with the day-to-day execution of marketing campaigns
ASSUMPTION: The role may present unique challenges, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on university students and the edtech industry
- While the role requires strong marketing skills, it also offers the opportunity to work closely with university partners and gain insights into the higher education industry
- Career progression may involve taking on more responsibilities within the marketing team or exploring opportunities in other areas of the business
ASSUMPTION: This role offers a unique blend of marketing and higher education experience, with significant growth potential.
📝 Sample Projects
- Developing and executing a lifecycle email campaign to improve student engagement and retention
- Analyzing funnel performance and implementing A/B tests to optimize conversion rates
- Managing a cross-functional project to launch a new university partnership and promote it to students
ASSUMPTION: Sample projects may vary depending on the company's priorities and the specific needs of university partners.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working with university partners, and how does this role address them?
- How does the company measure the success of its marketing campaigns, and how does this role contribute to those metrics?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing skills and experiences
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
