Marketing Campaign Manager

📌 Core Information

🔹 Job Title: Marketing Campaign Manager

🔹 Company: The Global Talent Co.

🔹 Location: Remote (South Africa)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote solely

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing campaigns across multiple channels
• Crafting compelling messaging and copy for CRM, social media, influencer, and paid media campaigns
• Writing long-form content, including blog articles and whitepapers
• Maintaining and evolving the company's tone of voice
• Supporting event marketing initiatives

ASSUMPTION: This role requires a strong background in marketing communications and copywriting, with a focus on campaign management and content creation.

📋 Key Responsibilities

✅ Lead the planning and execution of integrated marketing campaigns in collaboration with cross-functional teams

✅ Create high-quality, conversion-driven copy for CRM campaigns, newsletters, landing pages, and product updates in both English and German

✅ Write long-form content, including blog articles, editorial features, and whitepapers, that engages and educates

✅ Maintain and evolve the company’s tone of voice across all marketing materials and communication channels

✅ Support event marketing initiatives, helping to coordinate communication for webinars, community activations, and industry events

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple campaigns and deadlines simultaneously, and a creative, proactive mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of experience in marketing communications and copywriting, ideally in a startup or creative agency environment

Required Skills:

• Exceptional writing and editing skills in both English and German
• Strong organizational skills
• Proactive mindset and ability to turn ideas into action
• Familiarity with digital marketing tools and CRM platforms (a plus)
• Interest in fintech, collectibles, or blockchain-based products (a bonus)

Preferred Skills:

• Experience working with cross-functional teams
• Fluency in additional languages

ASSUMPTION: This role requires a strong grasp of tone adaptation across platforms and the ability to work effectively with diverse stakeholders.

💰 Compensation & Benefits

Salary Range: ZAR 28,000 - 35,000 per month (based on industry standards for mid-level marketing roles in South Africa)

Benefits:

• Competitive compensation
• Professional development opportunities
• Supportive team culture

Working Hours: 40 hours per week, with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in South Africa. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 51-200 employees (Mid-sized company offering opportunities for growth and collaboration)

Founded: 2020 (Relatively new company with a dynamic team culture)

Company Description:

• Helps US and EU tech companies accelerate growth with high-impact marketing strategies
• Offers opportunities to work with innovative tech brands for marketing professionals
• Provides career growth, competitive compensation, and access to a community of 25,000+ marketers

Company Specialties:

• Demand generation
• Content marketing
• Paid media
• Brand storytelling

Company Website: globaltalent.co

ASSUMPTION: The Global Talent Co. is a growing marketing services company that focuses on helping tech companies accelerate growth through effective marketing strategies.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including CRM, social media, influencer, and paid media teams

Work Arrangement: Remote solely (with the option to work from the company's offices in South Africa)

Growth Opportunities:

• Potential career progression to Senior Marketing Campaign Manager or similar roles
• Opportunities to work with innovative tech brands and gain exposure to various marketing channels
• Access to professional development opportunities and a supportive team culture

ASSUMPTION: This role offers growth opportunities through exposure to various marketing channels, working with innovative tech brands, and access to professional development resources.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's offices in South Africa)

Office Location(s): Johannesburg, Gauteng, South Africa

Geographic Context:

• Johannesburg is the largest city in South Africa and the economic hub of the country
• The Gauteng province is the most developed and industrialized province in South Africa
• South Africa is a multicultural country with a diverse range of industries and opportunities

Work Schedule: Flexible work arrangements with a focus on results and performance

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from the company's offices in South Africa, providing a balance between work-life integration and in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Skills assessment or case study presentation
• Final interview with the marketing team

Key Assessment Areas:

• Writing and editing skills
• Campaign management experience
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide examples of your writing and campaign management work
• Demonstrate your understanding of the company and its mission

ATS Keywords: Marketing communications, copywriting, campaign management, content creation, CRM, social media, influencer marketing, paid media, event marketing, writing, editing, organizational skills, creative thinking, digital marketing, blockchain, fintech

ASSUMPTION: The application process for this role is likely to involve multiple stages, including a skills assessment or case study presentation, to evaluate the candidate's writing and campaign management abilities.

🛠️ Tools & Technologies

• CRM platforms (e.g., HubSpot, Salesforce, or similar)
• Marketing automation tools (e.g., Marketo, Pardot, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's marketing stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Autonomy

Work Style:

• Proactive and hands-on
• Results-driven and performance-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of creating effective marketing campaigns?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in a collaborative, innovative work culture?

ASSUMPTION: The Global Talent Co. values innovation, collaboration, and autonomy, seeking candidates who are proactive, results-driven, and adaptable to feedback.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to a remote work environment and maintaining productivity
• Working with diverse stakeholders and managing input from various teams
• Keeping up with the fast-paced nature of the fintech industry and its evolving investment landscape

ASSUMPTION: This role may present challenges related to campaign management, remote work, stakeholder communication, and keeping up with industry trends.

📈 Similar Roles Comparison

• This role is similar to a Marketing Campaign Manager position in a marketing agency or in-house marketing team
• However, this role focuses on the fintech industry and real-world asset tokenisation, offering exposure to unique investment opportunities
• Career progression may involve moving into a Senior Marketing Campaign Manager role or a similar position in a related industry

ASSUMPTION: This role offers unique exposure to the fintech industry and real-world asset tokenisation, setting it apart from similar marketing campaign management positions in other industries.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new investment product
• Creating engaging and educational content for a fintech company's blog and social media channels
• Managing event marketing initiatives for industry conferences and webinars

ASSUMPTION: Sample projects for this role may involve campaign development, content creation, and event marketing, with a focus on the fintech industry and real-world asset tokenisation.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Key questions to ask during the interview should focus on the company's marketing strategy, team growth, role priorities, campaign success metrics, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing communications and campaign management
• Provide examples of your writing and campaign management work, demonstrating your ability to create compelling messaging and drive results
• Prepare for a skills assessment or case study presentation, showcasing your writing and campaign management abilities
• Follow up with the hiring manager one week after your application submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.