📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: MYOB
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-06-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering integrated marketing campaigns across multiple channels to drive commercial outcomes
- Collaborating with cross-functional teams to ensure marketing programs align with broader business strategies
- Managing campaign budgets efficiently and optimizing spend to improve value
- Analyzing and evaluating marketing activity performance using data and analytics
ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the software industry, and experience in driving acquisition, growth, and retention outcomes.
📋 Key Responsibilities
✅ Design and implement multi-channel marketing campaigns leveraging relevant product and market insights
✅ Develop and drive content to support thought leadership, brand positioning, sales enablement, product awareness, and adoption
✅ Oversee the development of campaign-related content, including promotions, email copy, landing pages, event content, video scripts, and collateral materials
✅ Support industry partnerships with strategic marketing communications planning and delivery
✅ Manage trade and customer events, including strategic planning, branding, marketing communications, and lead generation activities
✅ Use data and analytics to assess, evaluate, and report on marketing activity performance
✅ Collaborate with various teams to ensure marketing programs are well-coordinated and aligned with broader business strategies
✅ Manage campaign and marketing program budgets efficiently
✅ Identify opportunities to improve current processes and recommend solutions to drive better outcomes for customers and MYOB
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) developing and delivering integrated marketing campaigns for software or technology products within a B2B context
Required Skills:
- Proven experience in marketing automation, HubSpot, or CRM-like platforms
- Experience in eDM journey building and landing page creation
- Creative and commercial thinker with a passion for data-driven marketing strategies
- Ability to analyze and interpret data to create actionable insights and effectively evaluate marketing performance
- Strong copywriting skills and ability to communicate complex information in a simple, concise way
- Understanding of key marketing communication principles and frameworks
Preferred Skills:
- Proven experience in driving acquisition and growth in B2B SaaS
- Strong communication and influencing skills, including creating and delivering presentations to cross-functional teams and managing stakeholders at all levels
ASSUMPTION: Candidates with experience in the accounting or bookkeeping industry may have an advantage in this role, but it is not a strict requirement.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (Based on industry standards for a Marketing Campaign Manager role with 5-10 years of experience in Sydney, Australia)
Benefits:
- Flexible, hybrid workplace
- Financial help for home office setup
- Corporate discounts and vouchers
- Wellbeing support via Sonder
- In-house training and programs, LinkedIn Learning, conferences, and study assistance
- Variety of leave options, including up to an additional four weeks of purchased leave, generous parental leave, and more
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Business management software, with a focus on accounting, payroll, and employee management solutions
Company Size: 1,001-5,000 employees (Medium to Large)
Founded: 1991, with a rich history in the Australian and New Zealand business software market
Company Description:
- MYOB is a leading business management solution provider, helping more businesses in Australia and New Zealand start, survive, and succeed
- The company's core purpose is to help businesses run smoothly, enabling owners, employees, customers, suppliers, and families to feel the positive impact
- MYOB offers a range of products and services, including accounting, payroll, CRM, inventory management, and employee management solutions
Company Specialties:
- Business management software
- Accounting and bookkeeping solutions
- Payroll and employee management
- Enterprise ERP solutions
- Financial services
Company Website: http://myob.com
ASSUMPTION: MYOB's extensive experience in the business software market and its focus on helping businesses succeed make it an attractive employer for marketing professionals seeking to make a significant impact.
📊 Role Analysis
Career Level: Mid to Senior level marketing role, with opportunities for growth and development
Reporting Structure: The Marketing Campaign Manager will report directly to the Head of Marketing for the Partner segment and work closely with various cross-functional teams, including Sales, Product, Product Marketing, and Go to Market
Work Arrangement: Hybrid work arrangement, with a combination of remote and on-site work
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the company
- Opportunities to work on diverse marketing campaigns and programs, gaining exposure to various aspects of the business
- Chance to develop and enhance skills in data-driven marketing, campaign management, and stakeholder communication
ASSUMPTION: This role offers a unique opportunity for marketing professionals to apply their skills in a dynamic and impactful way, driving commercial outcomes for a leading business management software provider.
🌍 Location & Work Environment
Office Type: Modern, centrally located offices with a hybrid work environment
Office Location(s): 168 Cremorne St, Cremorne, Victoria 3121, AU; 17 Sir William Pickering Dr, Burnside, Canterbury 8053, NZ; 45 Clarence St, Sydney, New South Wales 2000, AU; 12 Normanby Rd, Mt Eden, Auckland 1024, NZ
Geographic Context:
- Sydney, New South Wales, Australia, is a vibrant, multicultural city with a strong business ecosystem
- The city offers a high quality of life, with a range of cultural attractions, entertainment options, and outdoor activities
- Sydney is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement and central office locations make MYOB an attractive employer for marketing professionals seeking a balance between remote and on-site work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Marketing campaign strategy and planning
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with MYOB's values
Application Tips:
- Highlight relevant marketing campaign experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of MYOB's business and how your skills align with the role's requirements
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
ATS Keywords: Integrated marketing campaigns, B2B marketing, marketing automation, data-driven marketing, copywriting, marketing communication principles, stakeholder management, analytical skills
ASSUMPTION: Applicants should emphasize their relevant marketing campaign experience, data-driven approach, and strong communication skills in their application materials.
🛠️ Tools & Technologies
- HubSpot or similar CRM-like platforms
- Marketing automation tools
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-first mindset
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
- Empowerment and inclusivity
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of developing and delivering successful marketing campaigns in a B2B context?
- Are you comfortable working with data and using it to inform marketing strategies and tactics?
- Do you thrive in a collaborative, team-oriented environment and enjoy working with cross-functional stakeholders?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Applicants should assess their alignment with MYOB's values and work style preferences to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Working with diverse stakeholders, including internal teams and external partners, which may require strong communication and negotiation skills
- Keeping up with industry trends and best practices in marketing automation and data-driven strategies
- Adapting to a hybrid work environment, balancing remote and on-site work effectively
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing campaign manager roles, this position offers a unique opportunity to work in the business management software industry, with a focus on accounting and bookkeeping solutions
- MYOB's extensive experience in the Australian and New Zealand markets provides a strong foundation for marketing professionals seeking to make a significant impact
- Career progression opportunities may vary depending on the specific company and industry context
ASSUMPTION: Applicants should research similar roles in the business management software industry to gain a better understanding of the unique opportunities and challenges this position offers.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition and retention for a new accounting software product
- Collaborating with industry partners to create co-branded content and events that showcase MYOB's unique value proposition and drive brand awareness
- Analyzing marketing campaign performance data to identify trends, optimize spend, and improve overall campaign effectiveness
ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing campaign projects and demonstrate their ability to drive results in a dynamic, data-driven environment.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does MYOB support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
- How does MYOB foster a culture of innovation and continuous improvement within its marketing efforts?
ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lever job posting
- Tailor your resume to highlight relevant marketing campaign experience and skills
- Write a compelling cover letter that demonstrates your understanding of MYOB's business and how your skills align with the role's requirements
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
