📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: Amazon
🔹 Location: Shanghai, Beijing
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Not remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional recruitment marketing strategies
- Leading campaign development from brief to launch
- Analyzing campaign performance and optimizing activities
- Building relationships with regional marketing agencies
- Supporting strategic initiatives such as Diversity, Equity, and Inclusion
ASSUMPTION: This role requires a strong understanding of regional marketing trends and a proactive approach to identifying hiring priorities.
📋 Key Responsibilities
✅ Adapt and execute a regional recruitment marketing strategy
✅ Lead campaign development from initial brief to final launch
✅ Analyze campaign performance and optimize marketing activities
✅ Identify and build relationships with regional marketing agencies
✅ Support strategic pillars such as Diversity, Equity, and Inclusion initiatives
✅ Lead campaign reporting and participate in regular stakeholder reviews
ASSUMPTION: This role involves close collaboration with various stakeholders, including hiring teams, business stakeholders, and creative partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on campaign management
Required Skills:
- Proven experience in planning and executing marketing programs
- Strong analytical mindset with a data-driven approach
- Excellent communication and collaboration skills
- Keen eye for detail
- Fluency in English
Preferred Skills:
- Experience in recruitment marketing or employer branding
- Fluency in additional languages relevant to the APJC region
- Knowledge of Amazon's products and services
ASSUMPTION: While not explicitly stated, proficiency in marketing tools and software is likely required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Campaign Manager in China, the estimated salary range is ¥350,000 - ¥550,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be Earth's most customer-centric company
- Amazon is known for its innovative culture and commitment to operational excellence
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse operations may present unique opportunities and challenges for employees.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: This role reports directly to the APJC TA Marketing Manager
Work Arrangement: On-site with potential for remote work
Growth Opportunities:
- Progression to a senior marketing role within Amazon's TA Marketing team
- Expansion into other marketing or recruitment roles within Amazon
- Potential to work on high-impact projects and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within Amazon's marketing and recruitment teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities
Office Location(s): Shanghai and Beijing
Geographic Context:
- Shanghai and Beijing are major cities in China with a high cost of living and competitive job markets
- Both cities offer a mix of traditional culture and modern amenities
- Language: Mandarin Chinese (Putonghua) is the official language, but English is widely spoken in business settings
Work Schedule: Standard business hours with some flexibility for remote work
ASSUMPTION: The work environment in Amazon's Shanghai and Beijing offices is likely fast-paced and collaborative, with a strong focus on innovation and customer obsession.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring team
- Final interview with the APJC TA Marketing Manager
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Analytical mindset and data-driven approach
- Communication and collaboration skills
- Cultural fit with Amazon's leadership principles
Application Tips:
- Highlight relevant marketing campaign experience and achievements
- Demonstrate a strong understanding of Amazon's products and services
- Showcase your ability to work collaboratively and adapt to different work environments
ATS Keywords: Marketing campaign, regional marketing, recruitment marketing, employer branding, data-driven, performance optimization, collaboration, Amazon Stores, APJC
ASSUMPTION: The application process for this role is likely competitive, and applicants should highlight their relevant skills and experiences in their application materials.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Amazon's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and innovative
- Collaborative and team-oriented
- Data-driven and analytical
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for innovation?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a data-driven approach to marketing and a keen eye for detail?
- Are you able to adapt to different work environments and cultures?
ASSUMPTION: Amazon's cultural values and work style may present unique challenges and opportunities for employees, particularly in a regional marketing role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Adapting to a fast-paced, dynamic work environment
- Working across different time zones and cultures in the APJC region
- Balancing strategic, long-term thinking with tactical, day-to-day execution
ASSUMPTION: These challenges are inherent to a regional marketing role in a large, global organization like Amazon.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or a Senior Marketing Campaign Manager in other organizations
- However, Amazon's size and global presence may offer unique opportunities and challenges
- Career progression may be faster in a larger organization like Amazon
ASSUMPTION: While this role shares similarities with other regional marketing roles, Amazon's unique culture and global presence set it apart.
📝 Sample Projects
- Developing and executing a regional marketing campaign to increase application volume for a specific hiring area
- Collaborating with hiring teams to define messaging and segmentation strategies for a targeted recruitment campaign
- Analyzing campaign performance data to optimize marketing activities and improve return on investment
ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications listed in the job description.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall TA Marketing strategy for the APJC region?
- What are the key priorities for the first 90 days in this role?
- How does Amazon support the professional development and growth of its marketing employees?
- What are the most challenging aspects of working in a regional marketing role at Amazon?
- How does Amazon foster a culture of diversity, equity, and inclusion in its recruitment and marketing efforts?
ASSUMPTION: These questions are designed to provide insight into the role's strategic context, priorities, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare for interview questions related to your marketing expertise, analytical mindset, and cultural fit with Amazon
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
