Marketing Campaign Manager

📌 Core Information

🔹 Job Title: Marketing Campaign Manager

🔹 Company: Versent

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing integrated marketing campaigns across digital, social, email, and event channels
• Collaborating with internal teams and external partners to develop campaign assets and messaging
• Managing campaign timelines, budgets, assets, and performance metrics
• Building and optimizing campaigns using marketing automation and CRM tools
• Analyzing campaign performance to drive continuous improvement

ASSUMPTION: This role requires a balance of creativity, project management, and data-driven execution. Successful candidates will have experience in B2B marketing and be comfortable working with data and analytics.

📋 Key Responsibilities

✅ Plan, execute, and optimize multi-channel marketing campaigns to support brand and demand generation goals

✅ Partner with internal teams and external vendors to develop compelling campaign assets and messaging

✅ Manage campaign timelines, budgets, assets, and performance metrics to ensure projects are delivered on time and within scope

✅ Build and optimize campaigns using marketing automation and CRM tools such as HubSpot and Salesforce

✅ Analyze campaign performance to uncover insights, inform strategy, and drive continuous improvement

✅ Support the creation and optimization of landing pages, lead capture forms, campaign assets, and nurture workflows

✅ Ensure all campaigns reflect Versent’s brand voice and Employee Value Proposition (EVP)

✅ Contribute to strategic initiatives such as Account-Based Marketing (ABM), co-marketing with partners, and GTM launches

✅ Support the execution of Versent’s marketing events calendar, thought leadership, and PR opportunities

ASSUMPTION: This role requires strong project management skills, proficiency in marketing automation and CRM tools, and excellent written and verbal communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B marketing, ideally within the tech or consulting sectors

Required Skills:

• Proven ability to lead integrated marketing campaigns from concept to execution and optimization
• Strong project management and stakeholder engagement skills
• Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce)
• Comfortable working with data and analytics to measure and refine performance
• Excellent written and verbal communication skills
• Creative, collaborative, and passionate about storytelling and brand building

Preferred Skills:

• Experience with Account-Based Marketing (ABM)
• Knowledge of the tech or consulting sectors
• Fluency in additional languages

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the tech or consulting sectors, will be well-suited for this role. Proficiency in marketing automation and CRM tools is essential.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 150,000 per year (Based on industry standards for a Marketing Campaign Manager with 5+ years of experience in Melbourne, Australia)

Benefits:

• Flexibility: Autonomy and flexibility around working hours
• Learning: Access to the Craft 180 Program for ongoing skill development
• Access to Benefits: Access to the Telstra My Rewards Platform, paid device + plan, and salary packaging
• Health & Wellbeing Programmes: Initiatives to support mental, physical, emotional, and financial wellbeing
• Connection: Regular social activities across teams and the organization
• Recognition: Several reward and recognition programs to acknowledge employee achievements
• Career Opportunity: Opportunities to work on diverse projects and initiatives to create a brilliant career

Working Hours: Full-time, typically 9:00 AM - 5:00 PM AEST, with flexibility around working hours

ASSUMPTION: The salary range is based on industry standards for a Marketing Campaign Manager with 5+ years of experience in Melbourne, Australia. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Versent specializes in cloud-native applications, data streams, platforms, and services, focusing on security, automation, and managed services.

Company Size: 501-1,000 employees. As a mid-sized company, Versent offers a balance between the agility of a startup and the resources of a larger enterprise.

Founded: 2014. Versent was founded in Melbourne, Australia, and has since expanded to multiple locations across Australia, Singapore, and the United States.

Company Description:

• Versent is an Australian-born technology company focused on architecting, building, and operating cloud-native applications, data streams, platforms, and services.
• The company takes a customer-first, outcomes-driven approach, bringing craftsmanship back to technology.
• Versent has considerable experience in delivering digital projects and providing managed services support.

Company Specialties:

• Security
• Automation
• Cloud
• Managed Services
• AWS
• DevOps
• Identity Management
• Ping
• Apigee
• IoT
• API
• Microservices
• Data
• and Product Development

Company Website: versent.com.au

ASSUMPTION: Versent's focus on craftsmanship and customer success makes it an attractive place for marketing professionals looking to make an impact in the tech industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Campaign Manager will report directly to the Marketing Director and collaborate with various internal teams, including events, growth, and practice leads.

Work Arrangement: On-site, with flexibility around working hours. The role may require occasional travel to attend events or meet with clients.

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department
• Expansion into other areas of the business, such as product management or sales enablement
• Opportunities to work on diverse projects and initiatives to create a brilliant career

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee wellbeing and comfort

Office Location(s): Level 19/8 Exhibition Street, Melbourne, VIC 3000, AU

Geographic Context:

• Melbourne is the second-most populous city in Australia, with a vibrant culture, diverse neighborhoods, and a thriving arts scene.
• The city offers a high quality of life, with excellent education, healthcare, and recreational facilities.
• Melbourne has a temperate oceanic climate, with mild summers and cool winters.

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM AEST, with flexibility around working hours

ASSUMPTION: Melbourne's vibrant culture and high quality of life make it an attractive location for marketing professionals. The city's temperate climate and diverse neighborhoods offer a pleasant living environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Marketing Director and a member of the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Campaign planning and execution skills
• Project management and stakeholder engagement abilities
• Proficiency in marketing automation and CRM tools
• Data-driven decision-making and analytical skills
• Creativity and storytelling capabilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and skills
• Demonstrate your understanding of Versent's brand voice and Employee Value Proposition (EVP) in your application materials
• Prepare examples of successful marketing campaigns you've led in the past and be ready to discuss them during the interview

ATS Keywords: Marketing Campaign Management, B2B Marketing, Integrated Marketing, Project Management, Marketing Automation, CRM Tools, Data Analysis, Storytelling, Brand Building

ASSUMPTION: Versent's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Successful candidates will demonstrate a strong understanding of marketing campaign management and a passion for storytelling and brand building.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation)
• Salesforce (CRM)
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Proficiency in HubSpot and Salesforce is required for this role. Familiarity with other marketing automation and CRM tools may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Craftsmanship
• Collaboration
• Innovation
• Integrity
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Results-focused and accountable

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with Versent's brand voice and Employee Value Proposition (EVP)?
• Can you describe a time when you had to manage a complex marketing project with multiple stakeholders? How did you ensure the project was delivered on time and within scope?
• How do you approach continuous learning and professional development in your marketing career?

ASSUMPTION: Versent values candidates who are passionate about customer success, craftsmanship, and collaboration. Successful candidates will demonstrate a strong understanding of the company's values and be able to articulate how their work style aligns with the organization's culture.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong project management skills and the ability to prioritize tasks effectively
• Working with various internal teams and external partners, necessitating excellent stakeholder engagement and communication skills
• Keeping up with industry trends and best practices in marketing automation and CRM tools, requiring a commitment to continuous learning and professional development
• Occasional travel to attend events or meet with clients, which may disrupt work-life balance

ASSUMPTION: These challenges can be overcome by candidates with strong project management skills, excellent communication skills, a commitment to continuous learning, and the ability to balance work and personal responsibilities effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on project management and data-driven decision-making
• Versent's emphasis on craftsmanship and customer success sets it apart from other tech or consulting companies in the industry
• This role offers significant growth potential, with opportunities to advance within the marketing department and the broader organization

ASSUMPTION: Candidates should consider how their skills and experience align with the unique requirements of this role and Versent's company culture when comparing it to similar positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product or service, including digital, social, email, and event components
• Collaborating with internal teams and external partners to create compelling campaign assets and messaging that align with Versent's brand voice and Employee Value Proposition (EVP)
• Analyzing campaign performance data to identify trends, optimize campaigns, and drive continuous improvement

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Campaign Manager role at Versent. Successful candidates will be able to demonstrate their ability to lead integrated marketing campaigns, manage projects effectively, and analyze data to drive continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does Versent support the professional development and growth of its marketing team members?
• Can you provide examples of successful marketing campaigns that the company has executed in the past, and what made them effective?
• How does Versent approach Account-Based Marketing (ABM), and what opportunities are there for the Marketing Campaign Manager to contribute to this initiative?
• What is the work-life balance like for marketing team members at Versent, and how does the company support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are designed to help candidates better understand the role, the marketing team's structure, and Versent's approach to marketing and employee development. Successful candidates will use these insights to assess their fit with the company and the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and skills
• Prepare examples of successful marketing campaigns you've led in the past and be ready to discuss them during the interview
• If you require any accommodations throughout the interview process, please get in touch with us by emailing careers@versent.com.au

• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.