📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: Tipalti
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel integrated campaigns to build pipeline within identified target accounts/industries
- Defining ideal customer profiles and developing creative, innovative, and engaging messaging
- Managing campaign launch and timeline, ROI, and data-driven improvements through optimization
- Collaborating with cross-functional teams to deliver high-quality campaign assets
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop and execute full-funnel integrated campaigns to build pipeline within identified target accounts/industries
✅ Define ideal customer profiles and develop creative, innovative, and engaging messaging
✅ Work with creative, content, and web teams to deliver high-quality campaign assets that resonate with the target audience
✅ Define and track campaign metrics to ensure business impact measured by leads, opportunities, pipeline generated (sourced/influenced), and bookings achieved
✅ Manage campaign launch and timeline, ROI, and data-driven improvements through optimization and be accountable for campaign results
✅ Communicate campaign strategy and results with stakeholders
✅ Contribute to the planning, executing, and measuring of lead generation campaigns and webinars
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Business, or related field
Experience: 5+ years of proven experience in software/SaaS marketing, demand generation, or campaign management
Required Skills:
- Proven experience developing and executing B2B SaaS campaigns to mid-market businesses
- Experience with marketing automation, CRM, and project management software (Salesforce, Asana, Marketo preferred)
- Creative thinker that excels at multitasking in fast-paced environments
- Proactive self-starter, demonstrating high initiative and critical thinking
- Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data
- Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously
- Excellent verbal and written communication skills
- Team player with the ability to collaborate cross-functionally, and also work independently
- Adept at juggling multiple priorities, excellent attention to detail, and service orientation
Preferred Skills:
- Experience with global marketing campaigns
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's global presence and the nature of the job.
💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 USD (Estimated based on industry standards for a Marketing Campaign Manager with 5-10 years of experience in Toronto)
Benefits:
- Competitive benefits
- Flexible workplace
- Career coaching
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Campaign Manager with 5-10 years of experience in Toronto. Actual compensation may vary based on factors such as skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2010
Company Description:
- Tipalti is a global payables automation solution that streamlines all phases of the AP and payment management workflow in one holistic cloud platform.
- The company helps accounts payable departments manage their entire supplier payments operation, from supplier onboarding and vetting to tax and regulatory compliance, invoice processing, payments to suppliers, supplier payment status communications, to closing the loop with payment reconciliation and reporting.
- Tipalti serves innovative companies like Duolingo, Roblox, Amazon Twitch, ironSource, and over 1,500 others.
Company Specialties:
- accounts payable
- global payments
- crowdsourcing
- supplier payments
- affiliate payment
- e-commerce
- sharing economy
- publisher payment
- Adtech
- invoice workflow automation
- OFAC/AML
- tax compliance
- supplier management
- reconciliation
- and supply chain finance
Company Website: tipalti.com
ASSUMPTION: Tipalti is a well-established company in the software development industry, with a strong focus on global payables automation and a client portfolio that includes high-velocity businesses.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Senior Marketing Manager.
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or similar roles within the marketing department.
- Opportunities to work on global campaigns and gain international experience.
- Chance to work with a diverse range of clients and industries.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and exposure to global campaigns and diverse clients.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days per week in the office)
Office Location(s): 48 Yonge St, Toronto, Ontario M5E 1G6, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario and the most populous city in Canada.
- The city is known for its multiculturalism, vibrant arts and culture scene, and diverse neighborhoods.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Campaign strategy and execution
- Data-driven decision making
- Cross-functional collaboration
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the company and the role by providing specific examples of how your experience aligns with the required qualifications.
- Showcase your creativity and strategic thinking by proposing innovative campaign ideas during the interview process.
ATS Keywords: Marketing Campaign Manager, B2B SaaS, Demand Generation, Campaign Management, Marketing Automation, CRM, Project Management, Strategic Thinking, Data-Driven Decision Making, Cross-Functional Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, and applicants should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Asana
- Google Suite
- Various marketing and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Proficiency in the listed tools and technologies is likely required for this role, as they are industry-standard for marketing campaign management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Data-driven and results-oriented
- Collaborative and cross-functional
- Flexible and adaptable
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you prioritize your tasks?
- How do you approach working with cross-functional teams to deliver high-quality campaign assets?
ASSUMPTION: Tipalti values innovation, collaboration, and customer-centricity, and applicants should be prepared to demonstrate how their work style aligns with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management skills and attention to detail
- Working with a diverse range of stakeholders, requiring strong communication and collaboration skills
- Keeping up with the latest marketing trends and technologies, requiring continuous learning and adaptation
- Balancing the need for data-driven decision making with the need for creative and innovative campaign ideas
ASSUMPTION: These challenges are inherent to the role of a Marketing Campaign Manager and can be overcome with strong project management skills, attention to detail, and a data-driven approach to campaign execution.
📈 Similar Roles Comparison
- This role differs from other marketing campaign management roles in its focus on B2B SaaS campaigns to mid-market businesses and its requirement for experience with marketing automation, CRM, and project management software.
- Tipalti's global presence and client portfolio offer unique opportunities for international exposure and working with diverse clients.
- Career progression in this role may lead to senior marketing management positions or similar roles within the marketing department.
ASSUMPTION: This role offers unique opportunities for international exposure and career growth within the marketing department, but requires specific experience and skills tailored to B2B SaaS campaigns.
📝 Sample Projects
- Developing and executing a multi-channel demand generation campaign to drive pipeline growth for a specific target industry
- Collaborating with the creative team to design and produce high-quality campaign assets that resonate with the target audience
- Managing the launch and optimization of a global webinar campaign, with a focus on driving registration and attendance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign strategy and execution to cross-functional collaboration and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into the organization?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does Tipalti support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Tipalti foster a culture of innovation and creativity within its marketing campaigns?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the interview process, showing the applicant's interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past campaign successes and the data-driven insights that informed your strategies
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
