Marketing Campaign Manager

📌 Core Information 🔹 Job Title: Marketing Campaign Manager 🔹 Company: Cambridge Consultants 🔹 Location: United Kingdom 🔹 Job Type: Hybrid (3 office days per week) 🔹 Category: Marketing 🔹 Date Posted: May 30, 2025 🚀 Job Overview Key aspects of this role include: - Developing and delivering multi-channel marketing campaigns to build demand for the company’s services within new and existing markets. - Collaborating with cross-divisional teams to create global audience segmentation strategies and form the basis of marketing campaign target audiences. - Managing end-to-end development and budget of integrated marketing campaigns to engage and build demand for CC services in priority target markets. - Analyzing marketing data to inform strategic decision-making and create a continuous loop of improvement. - Working within a varied and broad range of market sectors, requiring regular office visits for collaboration and influence. ASSUMPTION: This role will be best performed by someone who can regularly visit the office due to the varied and broad range of market sectors and the need for collaboration and influence. 📋 Key Responsibilities ✅ Campaign Development & Management: - Develop and deliver multi-channel marketing campaigns to engage and build demand for CC services in priority target markets. - Collaborate with cross-divisional teams to create global audience segmentation strategies and form the basis of marketing campaign target audiences. - Manage end-to-end development and budget of integrated marketing campaigns, ensuring they align with overall marketing strategy and objectives. ✅ Data Analysis & Insights: - Analyze marketing data (leads generated, page views, customer journeys, etc.) using digital platforms (Salesforce.com, HubSpot, Google Analytics, etc.). - Highlight leads that match audience segmentation strategies and provide further segmentation for personalized nurture programs. - Present data-driven insights to influence strategic decision-making and improve marketing campaigns continuously. ASSUMPTION: This role requires strong analytical skills and the ability to derive meaningful insights from marketing data to drive campaign optimization and strategic decision-making. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - Proven experience (5+ years) in developing and delivering marketing campaign strategies and plans across various channels, including email, social, web, and more. - Notable experience working in a commercial environment within either technology-focused or service-based B2B firms. Required Skills: - Highly collaborative self-starter with good problem-solving and decision-making abilities. - Ability to distil clear and compelling messaging from highly complex topics. - Expertise in analyzing data to produce insights that influence strategic decisions and presenting it in a compelling way. - Proficiency in CRM and marketing automation software (preferably Salesforce.com and HubSpot). - Professional qualifications in marketing or a related field. Preferred Skills: - Experience in creating advertising content for paid LinkedIn campaigns and management within LinkedIn Campaign Manager. - Experience in customer segmentation and budget defining, managing, and reporting. - Experience as a trusted advisor working strategically and supporting senior leaders across a complex services business. ASSUMPTION: While the preferred skills are not required, they would be beneficial for excelling in this role and driving marketing success within Cambridge Consultants. 💰 Compensation & Benefits Salary Range: £45,000 - £60,000 per annum (based on experience and market standards for similar roles in the UK) Benefits: - Competitive pension scheme. - Private medical insurance. - Life assurance. - 25 days' annual leave (plus bank holidays). - Flexible working hours and remote work options. - Employee assistance program for mental health and well-being. - Access to learning and development opportunities. Working Hours: Full-time (37.5 hours per week), with flexible arrangements available. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Design Services Company Size: 501-1,000 employees Founded: 1963 (as a part of Capgemini Invent) Company Description: Cambridge Consultants is a global team of 800 bright, talented people delivering deep tech innovation across 35 countries from offices in Cambridge (UK), Boston (USA), Singapore, and Tokyo. With more than 140 laboratories and over 200,000 square feet of world-class design and development facilities, Cambridge Consultants is trusted by some of the world’s biggest brands and most ambitious start-ups to achieve their critical technology-based aspirations. Company Specialties: wireless product development, medical device development, consumer product development, product development, contract design services, ASIC design, technology consulting, drug delivery device development, mobile communications, innovative product development, Deep tech, and AI. Company Website: Cambridge Consultants 📊 Role Analysis Career Level: Mid-level to senior, with opportunities for growth and progression within the marketing team and across the organization. Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-divisional teams, including commercial teams, product managers, and technical experts. Work Arrangement: Hybrid (3 office days per week), with the option to work remotely for up to 2 days per week, depending on team and project needs. Growth Opportunities: - Develop and implement strategic marketing campaigns that drive business growth and contribute to the company's overall success. - Collaborate with cross-functional teams to gain exposure to various aspects of the business and identify opportunities for career progression. - Build strong relationships with key stakeholders, both internally and externally, to expand influence and impact within the organization. ASSUMPTION: This role offers numerous growth opportunities for the right candidate, including exposure to diverse teams, projects, and business areas, as well as the chance to make a significant impact on the company's marketing efforts and overall success. 🌍 Location & Work Environment Office Type: Modern, collaborative office spaces with state-of-the-art facilities and amenities. Office Location(s): Science Park, Milton Road, Cambridge, Cambridgeshire CB4 0DW, UK (with additional offices in Boston, USA; Singapore; Tokyo, Japan; and Seattle, USA) Geographic Context: Cambridge, UK, is a vibrant city with a rich history, home to the world-renowned University of Cambridge and a thriving tech industry. It offers a high quality of life, with excellent schools, cultural attractions, and easy access to London and other major cities. Work Schedule: Flexible, with core hours between 10:00 and 16:00 GMT, and the option to work remotely for up to 2 days per week. ASSUMPTION: The work environment at Cambridge Consultants is dynamic, collaborative, and innovative, with a strong focus on employee well-being and work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-depth behavioral and technical interviews with relevant stakeholders. 4. Final interview with the hiring manager and/or senior leadership. Key Assessment Areas: - Problem-solving and decision-making skills. - Ability to analyze data and derive insights. - Marketing campaign strategy and execution. - Collaboration and communication skills. - Cultural fit and alignment with company values. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving, decision-making, and collaboration skills. 3. Research Cambridge Consultants and the role to demonstrate your understanding and enthusiasm for the opportunity. 4. Practice your data analysis and presentation skills, as these will be crucial for success in this role. ATS Keywords: Marketing Campaign Strategies, Data Analysis, CRM Software, Marketing Automation, Lead Segmentation, Content Development, Digital Marketing, Audience Segmentation, Problem Solving, Decision Making, Collaboration, B2B Marketing, Budget Management, Strategic Planning, Communication, Event Management ASSUMPTION: The interview process at Cambridge Consultants is designed to assess your skills, experiences, and cultural fit for the role. By understanding the key assessment areas and preparing accordingly, you can increase your chances of success. 🛠️ Tools & Technologies - CRM and marketing automation software: Salesforce.com, HubSpot - Digital marketing platforms: Google Analytics, LinkedIn Campaign Manager - Project management tools: Asana, Jira - Collaboration and communication tools: Microsoft Office Suite, Google Workspace ASSUMPTION: The tools and technologies listed are commonly used at Cambridge Consultants. Familiarity with these tools will be beneficial for success in this role, but training and support will be provided as needed. 👔 Cultural Fit Considerations Company Values: - Innovation: We push boundaries and challenge the status quo to create groundbreaking technologies. - Collaboration: We work together, sharing knowledge and expertise to achieve exceptional results. - Integrity: We act with honesty and transparency, building trust with our clients, partners, and each other. - Excellence: We strive for the highest standards in everything we do, delivering outstanding value to our clients. Work Style: - Adaptability: We embrace change and thrive in dynamic environments. - Proactivity: We take initiative and drive projects forward, even in the face of uncertainty. - Continuous Learning: We are committed to personal and professional development, always seeking to improve our skills and knowledge. Self-Assessment Questions: 1. How do you align with the company's value of innovation, and can you provide an example of a time when you pushed boundaries to achieve exceptional results? 2. Describe a situation where you had to adapt to significant changes in your work environment, and how did you approach it? 3. How do you ensure that your work maintains the highest standards of integrity, even when faced with challenging circumstances? ASSUMPTION: The cultural fit considerations outlined above are essential for success in this role at Cambridge Consultants. By understanding and aligning with these values and work styles, you can contribute effectively to the company's mission and culture. ⚠️ Potential Challenges 1. Market Volatility: The technology industry is subject to rapid change and market fluctuations, which can impact marketing strategies and campaign effectiveness. 2. Data Overload: The role requires managing and analyzing large amounts of data, which can be overwhelming at times. Strong data management and analysis skills are crucial for success. 3. Cross-Functional Collaboration: Working with various teams and stakeholders can present unique challenges, requiring strong communication and project management skills to ensure alignment and progress. 4. Work-Life Balance: The hybrid work arrangement may require careful time management to balance office and remote work effectively. ASSUMPTION: By being aware of these potential challenges and proactively addressing them, you can mitigate their impact and excel in this role. 📈 Similar Roles Comparison 1. Marketing Manager vs. Marketing Campaign Manager: While both roles focus on marketing efforts, the Marketing Campaign Manager role is more specialized, focusing on end-to-end campaign development and management, whereas the Marketing Manager role may oversee a broader range of marketing activities and teams. 2. Industry-Specific Context: Cambridge Consultants operates in the technology industry, which is dynamic and fast-paced. Marketing strategies and tactics may differ from other industries, requiring a strong understanding of the tech sector and its trends. 3. Career Path Comparison: The Marketing Campaign Manager role can serve as a stepping stone to more senior marketing roles, such as Marketing Manager or Director of Marketing, or even transition into a product management or general management role within the organization. ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the tech industry can help you tailor your application and interview responses to better fit this specific role at Cambridge Consultants. 📝 Sample Projects 1. Global Marketing Campaign for a New Product Launch: Develop and execute a comprehensive global marketing campaign to launch a new product, including market research, target audience segmentation, content creation, and channel-specific tactics to drive awareness, inbound inquiries, and nurture leads. 2. Event Marketing for Thought Leadership: Plan and execute a series of events (both virtual and in-person) to establish Cambridge Consultants as a thought leader in the technology industry, driving brand awareness, lead generation, and strategic partnerships. 3. Customer Journey Mapping and Optimization: Analyze customer data to map and optimize the customer journey, improving touchpoints, and enhancing the overall customer experience to drive customer satisfaction, loyalty, and advocacy. ASSUMPTION: These sample projects illustrate the types of initiatives you might undertake in this role, focusing on strategic planning, data-driven insights, and cross-functional collaboration to drive marketing success. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role in the first 3-6 months? 2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role? 3. Marketing Technology Stack: What marketing technology platforms does Cambridge Consultants use, and how can I leverage them to maximize campaign effectiveness? 4. Budget and Resources: What is the allocated budget for marketing campaigns, and what resources will be available to support my work in this role? 5. Career Growth: What opportunities exist for professional development and career progression within the marketing team and across the organization? ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the expectations and opportunities that come with it. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Cambridge Consultants Marketing Campaign Manager 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your problem-solving, decision-making, and collaboration skills. 3. Prepare for behavioral interview questions that focus on your marketing campaign strategy, data analysis, and cross-functional collaboration skills. 4. Research Cambridge Consultants and the role to demonstrate your understanding and enthusiasm for the opportunity. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.