Marketing Campaign Manager

📌 Core Information

🔹 Job Title: Marketing Campaign Manager

🔹 Company: SAS

🔹 Location: Remote (Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global multi-channel marketing campaigns for SAS Viya, a cloud-based data and AI platform.
• Collaborating with cross-functional teams to build integrated campaigns that appeal to Heads of Business and IT.
• Analyzing campaign performance metrics and communicating results to stakeholders.
• Working with various teams, such as product marketing, content marketing, digital marketing, and communications, to ensure campaign success.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with global teams.

📋 Key Responsibilities

✅ Create a multi-channel, go-to-market strategy that aligns with strategic business goals and is part of a full customer journey program.

✅ Work collaboratively with global demand marketing counterparts and other key stakeholders to build integrated campaigns.

✅ Drive the strategy, develop the plan, and execute marketing campaigns that improve reputation and build demand for SAS Viya.

✅ Design campaigns with the customer at the center, with relevant offers at each stage of the customer journey.

✅ Communicate the marketing strategy and campaign details to sales and marketing leadership, and other key stakeholders across the organization.

✅ Analyze metrics and communicate results, including traffic and conversion statistics, lead generation, pipeline impact, and return on investment.

✅ Work as a key liaison to multiple organizations across SAS, including product marketing, content marketing, digital marketing, marketing sciences, communications, creative, and more.

ASSUMPTION: This role requires a strong understanding of marketing metrics and the ability to tell a story through data.

🎯 Required Qualifications

Education: Bachelor's Degree, preferably in Business, Marketing, Computer Science, or related discipline.

Experience: At least 5 years of experience in demand-generating marketing or related function in the technology or other business-to-business industry.

Required Skills:

• Excellent interpersonal and “soft” skills with demonstrated ability to build strategic working relationships at all levels of the organization.
• Excellent written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences.
• Ability to convey in-depth knowledge of marketing metrics, including revenue, pipeline, and leads, and be able to tell a story through the metrics.
• Demonstrated project management and meeting facilitation skills.
• Curiosity, passion, authenticity, and accountability.

Preferred Skills:

• Demonstrated understanding of B2B technology concepts and target personas of analytics, data, AI, and cloud.
• Experience working with a multi-national or global organization, collaborating across different cultures, time zones, and geographies.
• Experience working with Account-Based Marketing (ABM) or approaches geared to a segmented account list.
• Demonstrated understanding of marketing communication concepts/functions and software such as the Microsoft Suite of products, plus marketing tools including sales force automation, marketing automation, and social media tools.
• Ability to travel up to 10% of the time.

ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Marketing Campaign Manager with 5-10 years of experience in Canada)

Benefits:

• Comprehensive medical, prescription, dental, and vision plans and a health care spending account.
• Short- and long-term disability plans.
• Group RRSP matching program.
• Gym membership and fitness equipment reimbursement.
• Generous time away, including vacation time, a variety of paid holidays, volunteer time off, and unlimited sick days.
• Well-being programs to reduce stress and distractions.

Working Hours: Full-time, with flexibility for remote work.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: SAS is a leader in data and AI, providing software and services that enable customers to transform data into intelligence and questions into answers.

Company Size: SAS is a multi-billion-dollar organization with a global presence, employing over 14,000 people worldwide. This size offers opportunities for growth and collaboration with diverse teams.

Founded: SAS was founded in 1976 and has since grown into a debt-free, IPO-ready company.

Company Description:

• SAS is a global leader in analytics software and services, providing innovative business intelligence, analytics, and data management solutions.
• The company is known for its customer-centric approach, focusing on delivering value and driving results for its clients.
• SAS fosters a dynamic and fulfilling work environment, offering flexibility and world-class employee experiences.

Company Specialties:

• Business Intelligence
• Analytics
• Data Management
• AI and Machine Learning

Company Website: www.sas.com

ASSUMPTION: SAS's size and global presence offer opportunities for career growth and exposure to diverse projects and teams.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a strategic and leadership position within a global organization.

Reporting Structure: The Marketing Campaign Manager will report to the Head of Americas Marketing and work closely with various teams, including product marketing, content marketing, digital marketing, and communications.

Work Arrangement: This role is remote, with the option to travel up to 10% of the time.

Growth Opportunities:

• Expanding skills and knowledge in data and AI technologies.
• Gaining experience working with global teams and cross-functional stakeholders.
• Potential career progression into leadership or management roles within the marketing department.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Remote work, with the option to visit SAS offices as needed.

Office Location(s): SAS has offices worldwide, with a significant presence in Canada.

Geographic Context:

• Canada offers a diverse and multicultural work environment, with a strong focus on work-life balance.
• The remote work arrangement allows for flexibility and the ability to work from various locations within Canada.
• SAS's global presence provides opportunities for collaboration with teams and colleagues from around the world.

Work Schedule: Full-time, with flexibility for remote work and the ability to manage your own time effectively.

ASSUMPTION: The remote work arrangement offers flexibility and the ability to balance work and personal responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the hiring manager.
• In-depth interview with the marketing team and other stakeholders.
• Final interview with the Head of Americas Marketing.

Key Assessment Areas:

• Strategic thinking and campaign development.
• Communication and presentation skills.
• Understanding of marketing metrics and data analysis.
• Collaboration and teamwork skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with marketing metrics and data-driven decision-making.
• Demonstrate your understanding of SAS's products and services, and how your skills and experience align with the company's mission and values.

ATS Keywords: B2B Marketing, Campaign Management, Analytics, Project Management, Communication, Customer-Centric Design, Collaboration, Marketing Metrics, Account-Based Marketing, Digital Marketing, Content Marketing, Demand Generation, Cloud Solutions, Data Solutions, Event Marketing, Social Media Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and understanding of marketing metrics and data analysis.

🛠️ Tools & Technologies

• Microsoft Suite of products
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media tools (e.g., Hootsuite, Buffer)
• Sales force automation tools (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the organization's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• One SAS
• Integrity
• Customer focus
• Trust
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Customer-centric

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns in a global B2B environment?
• Are you comfortable working with diverse teams and stakeholders across multiple time zones and cultures?
• Do you possess strong analytical skills and the ability to tell a story through data?

ASSUMPTION: Candidates who align with SAS's values and work style will be more likely to succeed in this role and contribute to the company's mission and goals.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, global environment.
• Collaborating effectively with diverse teams and stakeholders across multiple time zones.
• Adapting to changes in the market and adjusting campaign strategies accordingly.
• Balancing the need for data-driven decision-making with the ability to act quickly and decisively.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Compared to other marketing campaign manager roles, this position offers a unique opportunity to work with a global leader in data and AI, focusing on a cloud-based platform that enables organizations to manage, model, and deploy data and AI solutions with speed, scalability, and trust.
• This role requires a strong understanding of B2B technology concepts and target personas, as well as experience working with a multi-national or global organization.
• Career progression in this role could lead to leadership or management positions within the marketing department or other areas of the organization.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a global multi-channel marketing campaign for SAS Viya, focusing on targeted personas and offers at each stage of the customer journey.
• Collaborating with cross-functional teams to create integrated content marketing campaigns that drive demand and improve reputation for SAS Viya.
• Analyzing campaign performance metrics and using data-driven insights to optimize future campaigns and improve overall marketing effectiveness.

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the marketing campaigns required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle for SAS Viya, and how this role fits into that process?
• How does the marketing team collaborate with other departments, such as product marketing, content marketing, and sales, to ensure campaign success?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does SAS support the professional development and growth of its marketing team members?
• What is the company's long-term vision for SAS Viya, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the team's dynamics, and the company's long-term goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://global-sas.icims.com/jobs/39696/marketing-campaign-manager/job
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, campaign development, and data-driven decision-making.
• Prepare for interviews by researching SAS's products and services, and be ready to discuss your experience with marketing metrics and data analysis.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.