Marketing Campaign Manager

📌 Core Information 🔹 Job Title: Marketing Campaign Manager 🔹 Company: Catchpoint 🔹 Location: Boston, Massachusetts, United States & New York, New York, United States 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 10, 2025 🔹 Experience Level: Entry-Level to Mid-Level (1-3 years of experience) 🔹 Remote Status: Remote-First (Remote Solely) 🚀 Job Overview Key aspects of this role include: 1. Campaign Management: Lead and support demand generation campaigns across various channels to drive brand awareness and increase qualified leads. 2. Performance Analysis: Analyze, measure, and report performance of all marketing campaigns against goals (ROI and KPIs). 3. Collaboration: Work closely with the Director of Marketing Campaigns to execute campaigns and achieve organization revenue goals. 4. Adaptability: Adapt to changing priorities based on organizational needs. ASSUMPTION: This role requires a self-starter with a can-do, team-first work ethic, excellent communication skills, and the ability to work both independently and in a team environment. 📋 Key Responsibilities ✅ Campaign Planning & Execution: - Lead organic social media management, including planning, content creation, scheduling, engagement, and social listening. - Write and edit copy for email marketing, webinars, ads, educational content, and website. - Assist with campaign calendar planning and maintenance. - Assist with execution of all marketing programs, including SEO/SEM, email, and digital advertising campaigns. ✅ Performance Analysis & Reporting: - Analyze, measure, and report performance of all marketing campaigns and assess against goals (ROI and KPIs). - Maintain brand consistency across platforms. ASSUMPTION: The role may require working with various marketing channels and tools, such as HubSpot, SEMrush, Google Analytics, Google Ads, LinkedIn Ads Manager, Demandbase, Salesforce, and Webflow. 🎯 Required Qualifications Education: - Bachelor's degree in Communications, Marketing, Journalism, or a related field required. Experience: - At least 1-3 years of experience working in communications, marketing, digital media, or a relevant field. Required Skills: - Excellent written and verbal communication skills. - Strong understanding of the social media universe, including LinkedIn, Facebook, Twitter, blogs, etc. - Demonstrated experience executing SEO/SEM, email, social media, and/or display advertising campaigns. - Ability to work individually on a project or in a team environment. - Ability to adapt to changing priorities based on organizational needs. - A self-starter with a can-do, team-first work ethic. Preferred Skills: - Understanding of Microsoft 365, HubSpot, SEMrush, Google Analytics, Google Ads, LinkedIn Ads Manager, Demandbase, Salesforce, and/or Webflow. ASSUMPTION: While not required, having experience with the mentioned tools can be beneficial for this role. 💰 Compensation & Benefits Salary Range: The estimated salary range for this role is based on the candidate’s skills, qualifications, and overall experience. Catchpoint offers a wide range of comprehensive and inclusive benefits, including: - Medical, dental, and vision care - 401(k) plan with company match - Paid time off - Employee wellness perks - Competitive equity package Working Hours: This role follows a standard full-time work arrangement with a 40-hour workweek. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: Medium (201-500 employees) Founded: 2008 Headquarters: New York, NY Description: Catchpoint is the Internet Resilience Company. The top online retailers, Global2000, CDNs, cloud service providers, and xSPs in the world rely on Catchpoint to increase their resilience by catching any issues in the internet stack before they impact your business. The Catchpoint platform offers synthetics, RUM, performance optimization, high fidelity data, and flexible visualizations with advanced analytics. Specialties: Digital Experience Monitoring, Observability, User Experience Observability, Network Observability, Application Observability, and Synthetic Monitoring Website: www.catchpoint.com ASSUMPTION: Catchpoint's focus on internet resilience makes it an attractive choice for candidates interested in the software development industry and looking to make an impact on global businesses. 📊 Role Analysis Career Level: Entry-Level to Mid-Level (1-3 years of experience) Reporting Structure: This role reports directly to the Director of Marketing Campaigns. Work Arrangement: Remote-First (Remote Solely) Growth Opportunities: - Gain experience in various marketing channels and tools. - Develop skills in campaign planning, execution, and performance analysis. - Collaborate with cross-functional teams to drive brand awareness and generate leads. - Contribute to the company's mission of increasing internet resilience for global businesses. ASSUMPTION: This role offers a unique opportunity for candidates to grow their marketing skills in a dynamic, remote-first environment. 🌍 Location & Work Environment Office Type: Remote-First (No physical office required) Office Location(s): Boston, Massachusetts, United States & New York, New York, United States Geographic Context: - Boston, MA: Known for its rich history, culture, and education institutions. It offers a high cost of living but also high earning potential. - New York, NY: A global hub for finance, media, and technology. It offers diverse cultural experiences and networking opportunities. Work Schedule: Flexible, with a focus on results and deliverables rather than strict hours. ASSUMPTION: The remote-first work arrangement allows for a better work-life balance and the ability to work from preferred locations. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the hiring manager. 3. In-depth phone or video interview with the marketing team. 4. Final interview with the Director of Marketing Campaigns and other stakeholders. Key Assessment Areas: - Communication skills, both written and verbal. - Understanding of marketing channels and tools. - Ability to analyze and interpret data. - Problem-solving skills and adaptability. Application Tips: 1. Tailor your resume and cover letter to highlight relevant marketing experience and skills. 2. Prepare examples of successful marketing campaigns you've managed or contributed to. 3. Research Catchpoint's platform and industry to demonstrate your understanding of the role and company. ATS Keywords: Marketing Campaign Management, Demand Generation, Social Media Management, SEO/SEM, Email Marketing, Digital Advertising, Performance Analysis, Brand Consistency, Teamwork, Adaptability, Self-Starter, Communication Skills ASSUMPTION: Catchpoint's hiring process focuses on finding candidates who align with their company culture and have the necessary skills to excel in the role. 🛠️ Tools & Technologies - Microsoft 365 - HubSpot - SEMrush - Google Analytics - Google Ads - LinkedIn Ads Manager - Demandbase - Salesforce - Webflow ASSUMPTION: Familiarity with these tools is not required but can be beneficial for this role. 👔 Cultural Fit Considerations Company Values: - Customer-centric - Innovative - Collaborative - Accountable - Passionate Work Style: - Results-driven - Adaptable - Team-oriented - Data-informed - Continuous learner Self-Assessment Questions: 1. How do you align with Catchpoint's customer-centric approach to marketing? 2. Describe a time when you had to adapt your marketing strategy due to changing priorities or market conditions. 3. How do you ensure brand consistency across various marketing channels and platforms? ASSUMPTION: Catchpoint values candidates who embody their core values and can thrive in their dynamic, remote-first work environment. ⚠️ Potential Challenges 1. Workload Management: Balancing multiple marketing campaigns and channels can be challenging, requiring strong organizational skills and time management. 2. Remote Work: Working remotely may present distractions and require self-discipline to maintain productivity. 3. Stakeholder Management: Collaborating with various teams and stakeholders may present communication challenges, requiring strong interpersonal skills. 4. Rapidly Evolving Industry: The marketing landscape is constantly changing, requiring continuous learning and adaptation. ASSUMPTION: Addressing these challenges proactively and seeking support when needed will be crucial for success in this role. 📈 Similar Roles Comparison 1. Marketing Coordinator: This role focuses more on campaign execution and less on strategy and performance analysis. 2. Digital Marketing Specialist: This role may have a narrower focus on digital channels, while this role requires a broader understanding of marketing channels. 3. Marketing Manager: This role may involve more strategic decision-making and team management, while this role focuses more on campaign execution and performance analysis. ASSUMPTION: Understanding the differences and similarities between these roles can help candidates determine if this role is the right fit for their career goals. 📝 Sample Projects 1. Social Media Campaign: Develop and execute a social media campaign to increase brand awareness and engagement among a specific target audience. 2. Email Marketing Campaign: Create and implement an email marketing campaign to drive user registrations or event attendance. 3. SEO/SEM Campaign: Optimize a website's on-page SEO elements and create a PPC advertising campaign to improve organic search rankings and drive targeted traffic. ASSUMPTION: These sample projects illustrate the types of marketing campaigns and initiatives candidates can expect to work on in this role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days? 2. Team Structure: How is the marketing team structured, and who will I be working closely with? 3. Company Culture: How does Catchpoint's remote-first work environment support collaboration and productivity? 4. Growth Opportunities: What opportunities are there for professional growth and development within the marketing team and the company as a whole? 5. Work-Life Balance: How does Catchpoint support work-life balance for its remote employees? ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the position. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://catchpoint.com/careers?gh_jid=4584142005). 2. Tailor your resume and cover letter to highlight relevant marketing experience and skills. 3. Prepare examples of successful marketing campaigns you've managed or contributed to. 4. Research Catchpoint's platform and industry to demonstrate your understanding of the role and company. 5. Follow up with the hiring manager one week after your application to express your interest in the role. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.