Marketing Campaign Manager (m/w/x)

📌 Core Information

🔹 Job Title: Marketing Campaign Manager (m/w/x)

🔹 Company: K-tronik GmbH

🔹 Location: Munich, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing campaigns aligned with company goals and budgets
• Managing campaign planning, including concept development, budgeting, and scheduling
• Collaborating with internal and external stakeholders to achieve campaign goals
• Analyzing campaign performance and creating detailed reports for stakeholders
• Serving as a point of contact for cross-functional, interdisciplinary teams

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in campaign management and a strong affinity for technical solutions in the defense sector.

📋 Key Responsibilities

✅ Develop and execute multi-channel marketing campaigns tailored to company goals and budgets

✅ Manage campaign planning, including concept development, budgeting, and scheduling

✅ Plan and implement global media campaigns across various channels (online, print, SEA, social media)

✅ Coordinate and collaborate with internal and external stakeholders to achieve campaign goals, target audiences, and KPIs

✅ Monitor and analyze campaign performance using defined KPIs

✅ Create and present detailed performance reports to internal stakeholders and management

✅ Serve as a point of contact for cross-functional, interdisciplinary teams

ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Completed degree in marketing communication, media, or business administration

Experience: Proven experience in campaign management, marketing communication, project management, or a related field

Required Skills:

• Proven experience in campaign management or a related field
• Strong affinity for technical solutions in the defense sector
• Innovative thinking and creativity in campaign development and target-oriented communication
• Self-motivated and structured working style, with a focus on efficiency and teamwork
• Fluent in German and English, both written and spoken

Preferred Skills:

• Experience in the defense industry or related sectors
• Knowledge of marketing automation tools and CRM systems

ASSUMPTION: Candidates with relevant experience in campaign management and a strong affinity for technical solutions will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Company pension scheme and employee savings allowance
• 30 vacation days and flexible vacation planning
• Regular team events
• Kununu TOP Company award
• Corporate benefits (employee offers)
• Free beverages
• Individual training opportunities
• 360° support, including feedback discussions, career planning, and assistance with relocation
• Flexible working hours

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are based on the information provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: K-tronik GmbH operates in the IT services and IT consulting industry, focusing on software development, software testing, hardware development, and infotainment for various sectors, including commercial vehicles, radio and communication, and medical technology.

Company Size: K-tronik GmbH has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: K-tronik GmbH was founded in 2006 and has since created a modern and professional work atmosphere that fosters employee motivation and qualification development.

Company Description:

• K-tronik GmbH is a high-level engineering personnel service provider that supports clients on-site with specialists and takes over outsourcing projects in their premises.
• The company offers exciting and challenging job opportunities for applicants and serves as a career coach, providing continuous support.
• K-tronik GmbH is committed to creating a modern and professional working atmosphere that motivates employees to perform at their best and supports their qualifications.

Company Specialties:

• Software development
• Software testing
• Hardware development
• Infotainment
• Commercial vehicles
• Radio and communication
• Mechatronic engineering
• Medical technology
• Functional safety
• Robotics
• Aviation and aerospace
• Automotive

Company Website: https://www.k-tronik.de/de/

ASSUMPTION: K-tronik GmbH's focus on high-level engineering and its commitment to employee growth and development make it an attractive employer for professionals seeking challenging and rewarding opportunities in the IT services and IT consulting industry.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in campaign management or a related field, seeking to advance their careers in marketing.

Reporting Structure: The Marketing Campaign Manager will report directly to the marketing department and collaborate with various internal and external stakeholders.

Work Arrangement: This is an on-site position, requiring the candidate to work from K-tronik GmbH's offices in Garching bei München or Ingolstadt, Germany.

Growth Opportunities:

• As a mid-sized company, K-tronik GmbH offers opportunities for career advancement and professional development.
• The role provides exposure to various aspects of marketing, allowing the candidate to expand their skillset and gain experience in different areas.
• K-tronik GmbH's commitment to employee growth and support creates an environment conducive to career progression.

ASSUMPTION: The Marketing Campaign Manager role offers a unique opportunity for professionals to grow both personally and professionally within a dynamic and supportive work environment.

🌍 Location & Work Environment

Office Type: K-tronik GmbH operates in modern office spaces in Garching bei München and Ingolstadt, Germany, providing a professional and collaborative work environment.

Office Location(s): Parkring 31, Garching bei München, 85748, DE; Schäffbräustraße 11, Ingolstadt, 85049, DE

Geographic Context:

• Munich is the third-largest city in Germany and a major economic hub, offering a vibrant cultural scene and numerous job opportunities.
• Garching bei München and Ingolstadt are both located near Munich, providing easy access to the city's amenities while offering a more suburban or small-town atmosphere.
• The region is known for its high quality of life, with a strong focus on work-life balance and outdoor activities.

Work Schedule: The Marketing Campaign Manager will work a standard full-time schedule, with flexible working hours and opportunities for remote work as needed.

ASSUMPTION: The location and work environment at K-tronik GmbH offer a balance between urban and suburban living, with a professional and collaborative office space that supports productivity and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Campaign management experience
• Affinity for technical solutions in the defense sector
• Creativity and innovative thinking
• Communication and interpersonal skills
• Analytical and reporting skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the defense industry and its unique marketing challenges.
• Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results.
• Be ready to discuss your approach to campaign planning, budgeting, and stakeholder management.

ATS Keywords: Campaign Management, Marketing Communication, Project Management, Technical Solutions, Creative Thinking, Performance Analysis, Reporting, Team Collaboration, Budgeting, Time Management, Multi-Channel Marketing, KPI Tracking, German Language, English Language

ASSUMPTION: The application process at K-tronik GmbH is designed to assess the candidate's relevant experience, skills, and cultural fit, with a focus on campaign management and technical affinity.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics, or Zoho CRM)
• Project management tools (e.g., Asana, Trello, or Jira)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: The Marketing Campaign Manager will be expected to have experience with relevant marketing tools and technologies, with a focus on campaign management, analytics, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Passion for technology
• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Responsibility and accountability

Work Style:

• Structured and efficient
• Creative and innovative
• Collaborative and team-oriented
• Analytical and data-driven
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do I have a strong affinity for technical solutions in the defense sector?
• Am I comfortable working in a collaborative, interdisciplinary team environment?
• Do I have a proven track record of successful campaign management, with a focus on strategy, execution, and results?
• Am I comfortable working with data and analytics to inform campaign decisions and measure performance?

ASSUMPTION: K-tronik GmbH values candidates who are passionate about technology, customer-focused, innovative, collaborative, and results-driven, with a strong affinity for technical solutions in the defense sector.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with varying priorities and deadlines
• Working with diverse stakeholders, including internal teams and external partners
• Adapting to the unique marketing challenges and requirements of the defense industry
• Keeping up with the latest marketing trends and technologies in a rapidly evolving field

ASSUMPTION: The Marketing Campaign Manager role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to staying informed about industry developments.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong affinity for technical solutions in the defense sector.
• The defense industry presents unique marketing challenges and opportunities, with a focus on global media campaigns and target audiences with specific needs and preferences.
• Career progression in this role could lead to senior marketing positions within the defense industry or related sectors, with a focus on strategic planning and leadership.

ASSUMPTION: The Marketing Campaign Manager role offers a unique opportunity for professionals to gain experience in the defense industry and develop their skills in campaign management, with a focus on technical solutions and global media campaigns.

📝 Sample Projects

• Developing and executing a global media campaign for a new defense product launch, targeting key industry publications, events, and online platforms
• Conducting market research and analysis to identify target audiences and develop tailored marketing strategies for specific defense sectors (e.g., land, sea, air, or cyber)
• Creating and implementing a marketing automation strategy to improve campaign efficiency, track performance, and optimize results

ASSUMPTION: These sample projects illustrate the diverse range of marketing challenges and opportunities presented by the defense industry, with a focus on global media campaigns, target audience analysis, and marketing automation.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the defense industry, and how does this role address them?
• How does the company foster a collaborative and innovative work environment?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's marketing strategy, and the unique challenges and opportunities presented by the defense industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://join.com/companies/k-tronik/14239752-marketing-campaign-manager-m-w-x
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results.
• Be ready to discuss your approach to campaign planning, budgeting, and stakeholder management.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.