Marketing Campaign Manager (m/w/x)

📌 Core Information

🔹 Job Title: Marketing Campaign Manager (m/w/x)

🔹 Company: K-tronik GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing campaigns aligned with company goals and budgets
• Managing campaign planning, including concept development, budgeting, and time planning
• Planning and executing global media campaigns across various channels
• Coordinating and collaborating with internal and external stakeholders to achieve campaign goals
• Analyzing campaign performance using defined KPIs and creating detailed reports
• Serving as a point of contact for cross-functional, interdisciplinary teams

ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a team environment.

📋 Key Responsibilities

✅ Develop and execute multi-channel marketing campaigns tailored to company goals and budgets

✅ Manage campaign planning, including concept development, budgeting, and time planning

✅ Plan and execute global media campaigns across various channels (online, print, SEA, social media)

✅ Coordinate and collaborate with internal and external stakeholders to achieve campaign goals, target audiences, and KPIs

✅ Monitor and analyze campaign performance using defined KPIs and create detailed reports for internal stakeholders and management

✅ Serve as a point of contact for cross-functional, interdisciplinary teams

ASSUMPTION: Successful candidates will have a proven track record in campaign management, strong analytical skills, and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Completed degree in marketing communication, media, or business administration

Experience: Proven experience in campaign management, marketing communication, project management, or a related field

Required Skills:

• Excellent communication skills in German and English
• Strong affinity for technical solutions and products in the defense sector
• Innovative thinking, creativity, and experience in developing campaigns and target-group-oriented communication measures
• Self-motivated, goal-oriented, and efficient team player with a structured working style

Preferred Skills:

• Experience in the defense industry
• Familiarity with marketing automation tools

ASSUMPTION: Candidates with relevant experience in marketing or a related field, as well as strong analytical and communication skills, are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for marketing campaign managers in Munich)

Benefits:

• Company pension scheme and profit-sharing opportunities
• 30 vacation days and flexible vacation planning
• Regular team events
• Kununu TOP Company award
• Corporate benefits (employee discounts)
• Free drinks
• Individual training opportunities
• 360° support, including feedback discussions, career planning, and assistance with relocation
• Flexible working hours

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for marketing campaign managers in Munich, considering the required experience level and the company's size. Benefits are based on the information provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: K-tronik GmbH operates in the IT services and IT consulting industry, focusing on software development, software testing, hardware development, and infotainment for various sectors, including commercial vehicles, radio and communication, medical technology, robotics, aviation and aerospace, and automotive.

Company Size: K-tronik GmbH has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: K-tronik GmbH was founded in 2006 and has since grown to become a recognized player in the IT services and consulting market.

Company Description:

• K-tronik GmbH is a high-level engineering personnel service provider that supports clients on-site with specialized staff and takes over outsourcing projects in their premises.
• The company fosters a modern and professional working atmosphere, motivating employees to perform at their best and supporting their qualifications.
• K-tronik GmbH offers exciting and challenging job opportunities and serves as a career coach for applicants.

Company Specialties:

• Software development
• Software testing
• Hardware development
• Infotainment
• Commercial vehicles
• Radio and communication
• Mechatronic engineering
• Medical technology
• Functional safety
• Robotics
• Aviation and aerospace
• Automotive

Company Website: https://www.k-tronik.de/de/

ASSUMPTION: K-tronik GmbH is a well-established company in the IT services and consulting industry, offering a range of benefits and opportunities for professional growth.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in marketing, campaign management, or a related field, seeking to advance their careers in a mid-sized company environment.

Reporting Structure: The Marketing Campaign Manager will report directly to the marketing department and collaborate with various internal and external stakeholders.

Work Arrangement: This is an on-site position, with flexible working hours and the opportunity to work remotely on an occasional basis.

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department
• Expanding expertise in the defense industry or other specialized sectors served by K-tronik GmbH
• Developing skills in marketing automation and other relevant technologies

ASSUMPTION: Successful candidates will have the opportunity to grow within the company, taking on more responsibilities and advancing their careers as they gain experience and demonstrate their skills.

🌍 Location & Work Environment

Office Type: K-tronik GmbH has offices in Garching bei München and Ingolstadt, with the primary office for this role located in Munich.

Office Location(s): Parkring 31, Garching bei München, 85748, DE; Schäffbräustraße 11, Ingolstadt, 85049, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany, offering a high quality of life, vibrant culture, and numerous job opportunities.
• The city is well-connected by public transportation, making it easy to commute to work.
• Munich is known for its annual Oktoberfest celebration and its strong economy, driven by industries such as automotive, IT, and engineering.

Work Schedule: Full-time (40 hours per week) with flexible working hours and the opportunity to work remotely on an occasional basis

ASSUMPTION: Working in Munich offers candidates the opportunity to live and work in a dynamic, culturally rich environment with a strong job market and excellent quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Final interview with the company's management team

Key Assessment Areas:

• Marketing and campaign management skills
• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience, as well as your skills in German and English.
• Prepare examples of successful marketing campaigns you've managed, focusing on the strategies you employed, the results you achieved, and the challenges you overcame.
• Research K-tronik GmbH and the defense industry to demonstrate your understanding of the company's focus and the sector's unique requirements.

ATS Keywords: Marketing campaign management, multi-channel marketing, media planning, campaign performance analysis, stakeholder communication, German language, English language, defense industry, technical solutions

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Campaign management software (e.g., Hootsuite, Asana)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is an asset for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for technology
• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Responsibility and sustainability

Work Style:

• Dynamic and fast-paced environment
• Strong focus on results and performance
• Opportunities for professional growth and development
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you share K-tronik GmbH's passion for technology and commitment to customer focus?
• Are you comfortable working in a dynamic, results-driven environment and collaborating with cross-functional teams?
• Do you have a growth mindset and a strong desire to learn and develop your skills?

ASSUMPTION: Candidates who align with K-tronik GmbH's values and work style are more likely to be successful in the application process and thrive in the role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Working in the defense industry, which may have unique regulations and requirements
• Collaborating with diverse stakeholders, requiring excellent communication and interpersonal skills
• Adapting to a fast-paced, dynamic work environment, which may involve occasional remote work and flexible hours

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their skills and experience to excel in the role.

📈 Similar Roles Comparison

• This role focuses on campaign management, whereas related positions may emphasize brand management, product marketing, or market research.
• Working in the defense industry may present unique challenges and opportunities compared to other sectors, such as consumer goods or technology.
• Career progression in this role may involve transitioning to a senior marketing role or management position within the marketing department.

ASSUMPTION: Understanding the differences between this role and related positions can help candidates determine if this opportunity aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign for a new defense product, targeting key decision-makers in the industry
• Analyzing campaign performance data to optimize future marketing efforts and maximize ROI
• Collaborating with cross-functional teams to create targeted content and messaging for a global marketing campaign

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Campaign Manager role at K-tronik GmbH.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle for our defense industry clients?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does K-tronik GmbH support the professional growth and development of its marketing team members?
• What is the company's approach to work-life balance, and how does it accommodate flexible working hours and occasional remote work?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/k-tronik/14463994-marketing-campaign-manager-m-w-x
• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience, as well as your skills in German and English.
• Prepare examples of successful marketing campaigns you've managed, focusing on the strategies you employed, the results you achieved, and the challenges you overcame.
• Research K-tronik GmbH and the defense industry to demonstrate your understanding of the company's focus and the sector's unique requirements.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.