📌 Core Information
🔹 Job Title: Marketing Campaign Manager - Maritime
🔹 Company: Kpler
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (UK only)
🚀 Job Overview
Key aspects of this role include:
- Leading integrated growth marketing campaigns for Kpler’s maritime business units
- Collaborating with cross-functional teams to ensure campaigns are well-coordinated, localized, and optimized for performance
- Managing project timelines, budgets, and vendor relationships
- Analyzing campaign performance and providing data-driven insights
ASSUMPTION: This role requires a strong understanding of B2B marketing, project management, and data analysis. Experience within the maritime, shipping, or commodities industry is preferred but not required.
📋 Key Responsibilities
✅ Serve as the primary liaison between Product Marketing, Business Unit Directors, Sales, and Growth Marketing to collect campaign briefs, timelines, and performance goals
✅ Develop integrated campaign roadmaps for product launches, feature releases, and evergreen demand-generation programs
✅ Own end-to-end project management: build timelines, manage task owners, mitigate risk, and ensure all deliverables meet quality standards and deadlines
✅ Define KPIs for each campaign and establish dashboards for real-time monitoring. Conduct post-campaign analysis to surface insights and actionable recommendations
✅ Monitor campaign budgets and track spend against projections. Manage relationships with external agencies and negotiate scopes of work
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and data analysis skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of B2B marketing experience, preferably within the maritime, shipping, or commodities industry
Required Skills:
- Proven track record managing integrated marketing campaigns from planning through execution and analysis
- Strong organizational skills with the ability to manage multiple simultaneous campaigns across different business units
- Hands-on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce)
- Excellent interpersonal and communication skills to liaise effectively with internal stakeholders and external agencies
Preferred Skills:
- Experience with project management tools such as Asana, Jira, or Monday.com
- Fluency in additional languages, particularly those commonly used in the maritime industry
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for mid-level marketing roles in London)
Benefits:
- Competitive benefits package
- Flexible working hours
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kpler operates in the technology, information, and media sector, focusing on providing intelligence tools for global trade
Company Size: Kpler has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Kpler was founded in 2014, with a history of innovation and expansion in the global trade intelligence market
Company Description:
- Kpler is a leading subscription-based data and analytics platform, providing intelligence tools for trade to help businesses trade smarter
- The company offers real-time insights across 40+ markets, including liquids, gas, dry bulk, freight, and power
- Kpler enables traders, analysts, and shipping professionals to make informed decisions, optimize operations, and seize new opportunities in global trade
Company Specialties:
- Energy Markets
- Intelligence
- Transparency
- SaaS
- Big Data
- Financial Markets
- Commodity Markets
- Trading
- Maritime
- Physical Markets
- Shipping
- Supply Chain
- DaaS
- News
- and Analytics
Company Website: www.kpler.com
ASSUMPTION: Kpler's focus on global trade intelligence provides unique opportunities for marketing professionals to gain exposure to diverse markets and industries.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals seeking to advance their careers in a dynamic and growing industry
Reporting Structure: The Marketing Campaign Manager - Maritime will report directly to the Head of Marketing and collaborate closely with Product Marketing, Business Unit Directors, Sales, and Regional Marketers
Work Arrangement: This role is remote, with a requirement to be based in the UK
Growth Opportunities:
- Progression to senior marketing roles within Kpler or related industries
- Expansion of skills and expertise in global trade intelligence and marketing
- Opportunities to work on high-impact campaigns and contribute to the company's growth
ASSUMPTION: The remote nature of this role allows for a flexible work-life balance, while the company's growth trajectory presents numerous opportunities for professional development.
🌍 Location & Work Environment
Office Type: Remote (home office or co-working space)
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global hub for finance, technology, and media industries
- The city offers a vibrant cultural scene, diverse neighborhoods, and excellent connectivity to international destinations
- London's time zone (GMT) facilitates collaboration with colleagues and clients across Europe, Africa, and the Middle East
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and core hours to be determined
ASSUMPTION: The remote nature of this role allows for a flexible work-life balance, while the company's growth trajectory presents numerous opportunities for professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Head of Marketing and relevant stakeholders
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing campaign management skills
- Project management and organizational skills
- Data analysis and interpretation abilities
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Demonstrate your understanding of the global trade intelligence industry and Kpler's unique value proposition
- Prepare examples of successful marketing campaigns you've managed, emphasizing your ability to drive results and meet objectives
ATS Keywords: Marketing Campaign Management, B2B Marketing, Project Management, Data Analysis, Stakeholder Management, Vendor Management, Campaign Strategy, Performance Measurement, Budget Management, Marketing Automation, CRM Systems, Interpersonal Skills, Communication Skills, Organizational Skills, Creative Solutions, Collaboration, Market Insights
ASSUMPTION: Kpler's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- HubSpot (marketing automation platform)
- Salesforce (CRM system)
- Asana, Jira, or Monday.com (project management tools)
- Microsoft Office Suite or Google Workspace (for document creation and collaboration)
ASSUMPTION: Familiarity with these tools is preferred but not required. Kpler provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Act decisively and with purpose, going the extra mile
- Foster relationships and develop creative solutions to address market challenges
- Be accessible and supportive to colleagues and clients with a friendly approach
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and open communication
- Results-driven, with a focus on delivering high-quality campaigns and driving ROI
- Adaptable and responsive to changing market conditions and stakeholder needs
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment where you can make a significant impact on business growth?
- Are you comfortable managing multiple projects and stakeholders simultaneously, with a focus on delivering high-quality results on time and within budget?
- Do you possess strong data analysis skills and the ability to translate complex data into actionable insights?
ASSUMPTION: Kpler values candidates who align with their core values and work style, as well as those who demonstrate a strong commitment to professional growth and development.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with varying timelines, budgets, and stakeholders
- Adapting to changing market conditions and stakeholder needs, requiring flexibility and agility
- Working remotely, with the need for self-motivation, time management, and effective communication
- Navigating a fast-paced, growing company with evolving priorities and responsibilities
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on maritime business units, requiring a strong understanding of the maritime industry and its unique challenges
- Kpler's global trade intelligence focus sets it apart from other marketing roles, providing unique opportunities for exposure to diverse markets and industries
- This role offers a clear career path for mid-level marketing professionals seeking to advance their careers in a dynamic and growing industry
ASSUMPTION: While this role shares similarities with other marketing campaign management positions, its focus on the maritime industry and global trade intelligence makes it a unique opportunity for marketing professionals seeking to gain exposure to a new and exciting sector.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to launch a new product or feature for one of Kpler's maritime business units
- Analyzing campaign performance data to identify trends, optimize strategies, and improve ROI
- Managing relationships with external agencies and vendors to ensure deliverables meet scope, budget, and timeline
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and budget for a marketing campaign at Kpler?
- How does Kpler support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Kpler measure the success of its marketing campaigns, and what metrics are most important for this role?
- What are the biggest challenges facing the maritime industry today, and how does Kpler's marketing strategy address them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the industry, while also providing valuable insights into the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Prepare examples of successful marketing campaigns you've managed, emphasizing your ability to drive results and meet objectives
- Follow up with the Kpler HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
