📌 Core Information
🔹 Job Title: Marketing Campaign Manager - Middle East
🔹 Company: MRI Software
🔹 Location: Dubai, UAE
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering integrated marketing campaigns to drive customer acquisition and expand existing client opportunities
- Managing content, ensuring brand compliance, and building relationships with key industry associations
- Collaborating with remote teams and cross-functional teams in a matrix management arrangement
- Occasional travel to events in the region
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results through innovative campaigns.
📋 Key Responsibilities
✅ Planning, developing, and delivering the annual integrated campaigns plan from brief through to post-campaign analysis and reporting
✅ Aligning the annual campaigns plan to marketing themes, business strategy, and Go to Market priorities, measuring achievement against set objectives and performance targets
✅ Managing and building content, including client stories, to ensure engagement at the top of the funnel to attract new clients and maintain thought leadership presence in the sector
✅ Working with a network of agencies and freelancers, as well as internal content, PR, and subject matter experts across the business to achieve success
✅ Planning for relevant presence at exhibitions, conferences, and delivering a series of hosted webinars
✅ Ensuring brand compliance throughout campaigns, always on the lookout for imaginative and innovative ways of extending reach and influence
✅ Developing and maintaining positive working relationships with colleagues and key external stakeholders
ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5 years of marketing experience within B2B, with experience within the property or facilities management sectors being an advantage
Required Skills:
- Proven track record in developing and delivering successful marketing campaigns
- Excellent editing and proofreading skills
- Excellent people skills to work effectively with remote team members and cross-functional teams in a matrix management arrangement
- Occasional travel to events in the region
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Arabic
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and fluency in Arabic may be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month (industry standard for a Marketing Manager in Dubai with 5-10 years of experience)
Benefits:
- Parental Leave Program
- 25 Days of Annual Leave
- Flex Time Off
- Income Protection Plans
- Tuition Reimbursement Schemes
Working Hours: Full-time (40 hours per week) with flexible working hours and 2 days of remote work per week
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager in Dubai with 5-10 years of experience. Benefits are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate Software
Company Size: 1,001-5,000 employees (Mid-sized company with a global presence)
Founded: 1971 (Over 50 years of experience in the real estate industry)
Company Description:
- MRI Software is a leading provider of real estate software solutions that transform the way communities live, work, and play
- The company's comprehensive, flexible, open, and connected platform empowers owners, operators, and occupiers in commercial and residential property organizations to innovate in rapidly changing markets
- MRI has been a trailblazer in the PropTech industry for over five decades, serving more than two million users worldwide
Company Specialties:
- Property Management Software
- Multifamily Real Estate
- Commercial Real Estate
- Investment Management
- Real Estate Software
- Proptech
Company Website: http://www.mrisoftware.com/
ASSUMPTION: MRI Software is a well-established company in the real estate software industry, with a strong global presence and a focus on innovation and client success.
📊 Role Analysis
Career Level: Mid-level to Senior Marketing Manager
Reporting Structure: This role reports directly to the Director of Marketing EMEA and collaborates with various teams across the business
Work Arrangement: Hybrid (3 office days per week, with 2 days of remote work)
Growth Opportunities:
- Potential to take on more responsibility and advance to a senior marketing role within the company
- Opportunity to work on global campaigns and gain international experience
- Chance to develop skills in matrix management and cross-functional team collaboration
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with the potential to take on more responsibility and develop new skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Dubai, UAE
Geographic Context:
- Dubai is a major business hub in the Middle East, with a diverse and multicultural population
- The UAE has a thriving real estate market, with significant opportunities for growth and innovation
- Dubai offers a high quality of life, with excellent infrastructure, education, and healthcare facilities
Work Schedule: Full-time (40 hours per week) with flexible working hours and 2 days of remote work per week
ASSUMPTION: Dubai offers a dynamic and multicultural work environment, with a strong focus on innovation and growth in the real estate industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Marketing EMEA
Key Assessment Areas:
- Marketing campaign strategy and execution
- Brand management and compliance
- Stakeholder management and collaboration
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing campaign experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the Middle East real estate market and your fit for the role
- Prepare examples of successful marketing campaigns you've led, including metrics and results
ATS Keywords: Marketing Campaign, B2B, Property Management, Facilities Management, Matrix Management, Cross-Functional Teams, Brand Compliance, Thought Leadership
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing campaign strategy and execution, as well as cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Proficiency in marketing automation tools, CRM software, and project management tools is likely to be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client Success
- Employee Engagement
- Innovation
- Integrity
- Diversity, Equity, and Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and strategic
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you ensure brand compliance throughout marketing campaigns?
- How do you build and maintain positive working relationships with colleagues and external stakeholders?
- How do you approach matrix management and cross-functional team collaboration?
ASSUMPTION: Success in this role requires a strong cultural fit with the company's values and work style, as well as a commitment to client success and continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a matrix management arrangement
- Working effectively with remote teams and cross-functional teams
- Keeping up with the fast-paced and ever-changing real estate market
- Occasional travel to events in the region
ASSUMPTION: This role presents unique challenges, including managing multiple stakeholders and priorities, working effectively with remote teams, and keeping up with the fast-paced real estate market.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on the Middle East real estate market and its requirement for occasional travel to events in the region
- Industry-specific context: The real estate market in the Middle East is dynamic and fast-paced, with significant opportunities for growth and innovation
- Career path comparison: This role offers strong growth opportunities for the right candidate, with the potential to take on more responsibility and advance to a senior marketing role within the company
ASSUMPTION: This role is unique in its focus on the Middle East real estate market and its requirement for occasional travel to events in the region, presenting both unique challenges and opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a successful marketing campaign to drive customer acquisition in the Middle East real estate market
- Managing content, including client stories, to ensure engagement at the top of the funnel and maintain thought leadership presence in the sector
- Planning and delivering a series of hosted webinars to educate and engage key industry stakeholders
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Marketing Campaign Manager role, with a focus on driving results through innovative and strategic marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does this role collaborate with other teams within the company, such as sales and product management?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These key questions help applicants better understand the role, the team, and the company, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing campaign experience and achievements
- Write a cover letter demonstrating your understanding of the Middle East real estate market and your fit for the role
- Prepare examples of successful marketing campaigns you've led, including metrics and results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
