📌 Core Information
🔹 Job Title: Marketing Campaign Manager (Outbound B2B SaaS)
🔹 Company: Tipalti
🔹 Location: Plano, Texas, United States
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel integrated campaigns to build pipeline within identified target accounts/industries
- Defining ideal customer profiles and developing creative, innovative, and engaging messaging
- Managing campaign launch and timeline, ROI, and data-driven improvements through optimization
- Collaborating cross-functionally with creative, content, and web teams to deliver high-quality campaign assets
- Contributing to the planning, executing, and measuring of lead generation campaigns and webinars
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve business objectives.
📋 Key Responsibilities
✅ Develop and execute full-funnel integrated campaigns to build pipeline within identified target accounts/industries
✅ Define ideal customer profiles and develop creative, innovative, and engaging messaging
✅ Work with creative, content, and web teams to deliver high-quality campaign assets that resonate with the target audience
✅ Define and track campaign metrics to ensure business impact measured by leads, opportunities, pipeline generated (sourced/influenced), and bookings achieved
✅ Manage campaign launch and timeline, ROI, and data-driven improvements through optimization
✅ Communicate campaign strategy and results with stakeholders
✅ Contribute to the planning, executing, and measuring of lead generation campaigns and webinars
ASSUMPTION: Successful candidates will have a proven track record in developing and executing B2B SaaS campaigns, with a strong focus on driving pipeline generation.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Business, or related field
Experience: 5+ years of proven experience in software/SaaS marketing, demand generation, or campaign management
Required Skills:
- Proven experience developing and executing B2B SaaS campaigns to mid-market businesses
- Experience with marketing automation, CRM, and project management software (Salesforce, Asana, Marketo preferred)
- Creative thinker that excels at multitasking in fast-paced environments
- Proactive self-starter, demonstrating high initiative and critical thinking
- Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data
- Excellent verbal and written communication skills
- Team player with the ability to collaborate cross-functionally and also work independently
- Adept at juggling multiple priorities, excellent attention to detail, and service orientation
Preferred Skills:
- Experience with marketing automation, CRM, and project management software (Salesforce, Asana, Marketo preferred)
- Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data
ASSUMPTION: Candidates with a solid understanding and background in email marketing, digital marketing, content marketing, and multi-channel demand generation campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Campaign Manager with 5-10 years of experience in the B2B SaaS space)
Benefits:
- Competitive salary and stock options
- Matching 401K
- Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
- 15 days of PTO
- Free lunch on office days
- Fresh fruit, snacks & drinks in office
- Phone/internet allowance
- Regular company-wide social events
- Multiple ERG groups celebrating our diversity and creating an inclusive culture
Working Hours: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Campaign Manager with the required experience level. The actual salary may vary depending on factors such as the candidate's specific skills, qualifications, and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Fintech and Payments
Company Size: 1,001-5,000 employees (Mid-sized to Enterprise)
Founded: 2010, with headquarters in Foster City, California
Company Description:
- Tipalti is a global, fast-growing fintech company that specializes in modernizing the entire payables operation
- The company offers a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury
- Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies
Company Specialties:
- Accounts payable
- Global payments
- Crowdsourcing
- Supplier payments
- Affiliate payment
- E-commerce
- Sharing economy
- Publisher payment
- Adtech
- Invoice workflow automation
- OFAC/AML
- Tax compliance
- Supplier management
- Reconciliation
- And supply chain finance
Company Website: tipalti.com
ASSUMPTION: Tipalti's extensive experience and expertise in the global payments and fintech space make it an attractive employer for candidates seeking to grow their careers in this industry.
📊 Role Analysis
Career Level: Mid-level to Senior-level Marketing role, with potential for growth into a management position
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates with various teams, including creative, content, and web teams
Work Arrangement: Hybrid, with 3 office days per week (Monday, Tuesday, and Thursday) and 2 remote workdays
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management role
- Opportunities to work on diverse campaigns and gain experience in various aspects of marketing
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a fast-paced, dynamic environment and make a significant impact on the company's growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Plano, Texas (with additional offices in Foster City, California; Tel Aviv, Israel; Vancouver, Canada; London, UK; Amsterdam, Netherlands; and Tbilisi, Georgia)
Geographic Context:
- The Plano office is located in the Dallas-Fort Worth metro area, offering a mix of urban and suburban living options
- The area is known for its strong job market, diverse industries, and affordable cost of living compared to other major metropolitan areas
- Plano is consistently ranked as one of the safest cities in the United States, with excellent schools and a high quality of life
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The Plano office offers a dynamic, collaborative work environment with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Subsequent interviews with the hiring manager and relevant team members
- Final interview with the Senior Marketing Manager or another senior leader
- Background check and reference check
Key Assessment Areas:
- Campaign management experience and strategic mindset
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Tipalti's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant campaign management experience and achievements
- Be prepared to discuss your approach to campaign strategy, execution, and optimization
- Showcase your ability to think critically and make data-driven decisions
- Demonstrate your cultural fit and alignment with Tipalti's values
ATS Keywords: Marketing Campaign Management, B2B SaaS, Demand Generation, Campaign Strategy, Data-driven Decision Making, Collaboration, Communication Skills, Marketing Automation, CRM, Project Management
ASSUMPTION: Tipalti's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo)
- CRM software (e.g., Salesforce)
- Project management software (e.g., Asana)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in B2B SaaS marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Tipalti prioritizes understanding and meeting the needs of its customers
- Collaborative: The company fosters a culture of teamwork and cross-functional collaboration
- Innovative: Tipalti encourages creativity, continuous learning, and improvement
- Accountable: The company holds its employees responsible for delivering results and driving business impact
- Inclusive: Tipalti values diversity and fosters an inclusive work environment
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Data-driven and analytical, with a strong emphasis on continuous improvement
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Adaptable and flexible, with the ability to pivot and adjust based on changing priorities and market conditions
Self-Assessment Questions:
- How do you approach developing and executing B2B SaaS campaigns to mid-market businesses?
- Can you provide an example of a time when you had to pivot or adjust a campaign strategy based on data or changing market conditions?
- How do you ensure that your campaigns align with the company's values and resonate with the target audience?
ASSUMPTION: Candidates who demonstrate a strong understanding of Tipalti's values and a compatible work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations
- Working with diverse teams and stakeholders, each with their own priorities and perspectives
- Keeping up with the latest marketing trends and technologies in a fast-paced, dynamic industry
- Balancing the need for data-driven decision-making with the need for quick execution and results
- Navigating a hybrid work environment, with both on-site and remote team members
ASSUMPTION: Successful candidates will have proven experience managing multiple priorities, working effectively with diverse teams, and thriving in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on outbound B2B SaaS campaigns, with a strong emphasis on driving pipeline generation
- Tipalti's mid-sized to enterprise company structure offers more opportunities for growth and advancement compared to smaller startups, but may have more competition for internal promotions
- This role offers a unique opportunity to work in the fast-growing fintech industry, with a focus on global payments and accounts payable workflows
ASSUMPTION: Candidates who are interested in the specific aspects of this role and the unique opportunities it offers will be the best fit for this position.
📝 Sample Projects
- Developing and executing a multi-touch, multi-channel campaign to target mid-market businesses in the e-commerce industry
- Creating and optimizing a series of targeted email campaigns to nurture leads and drive pipeline generation
- Collaborating with the creative team to design and produce high-quality campaign assets, such as landing pages, banner ads, and social media graphics
ASSUMPTION: These sample projects illustrate the types of campaigns and initiatives that successful candidates will be expected to develop, execute, and optimize in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how it is managed within the marketing team?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure campaign success?
- What are the most significant challenges facing the marketing team in the coming year, and how can this role help address them?
- How does Tipalti support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and reported?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant campaign management experience and achievements
- Prepare examples of your past campaign strategies, executions, and results
- Research Tipalti's company culture and values, and be prepared to discuss how your work style aligns with the company's
- Follow up with the hiring manager or HR team within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
