Marketing Campaign Manager- Provider

📌 Core Information

🔹 Job Title: Marketing Campaign Manager - Provider

🔹 Company: Inovalon

🔹 Location: Remote - United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to meet organizational goals
• Collaborating with stakeholders to design and deliver integrated, impactful marketing campaigns
• Managing campaign budgets and resources to ensure on-time and on-budget delivery
• Analyzing campaign data to evaluate effectiveness and identify areas for improvement
• Staying up-to-date with marketing trends and technologies

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and implement marketing strategies that meet organizational goals

✅ Collaborate with stakeholders to design and deliver integrated, impactful marketing campaigns

✅ Plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery

✅ Monitor and manage campaign budgets, ensuring all campaigns stay within the allocated budget

✅ Analyze campaign data to evaluate effectiveness and identify areas for improvement

✅ Conduct competitive analysis of demand gen programs such as SEO, PPC, and other marketing platforms

✅ Compile and provide regular reports to stakeholders, including senior management and the marketing team

✅ Maintain compliance with Inovalon’s policies, procedures, and mission statement

✅ Adhere to all confidentiality and HIPAA requirements

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree or higher in Marketing, Communications, or an equivalent combination of education and related work experience.

Experience: Minimum three years of experience in building and administration of marketing campaigns or programs, preferably in a B2B environment.

Required Skills:

• Proven experience marketing technology platforms, tools, products, or services
• Intermediate to expert level knowledge of and practical experience using marketing tools such as Marketo, LinkedIn advertising, Google Ads, DemandBase, TechTarget, or other like software/marketing platforms
• Minimum intermediate to advanced skills in MS PowerPoint, MS Excel, and MS Word
• Excellent oral and written communication skills
• High energy, enthusiasm, and initiative
• Demonstrated effective time and self-management skills and the agility to work in a dynamic environment

Preferred Skills:

• Experience in the healthcare industry
• Fluency in additional languages

ASSUMPTION: Strong proficiency in marketing tools and excellent communication skills are essential for this role. Experience in the healthcare industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $58,000 - $80,000 USD per year

Benefits:

• Health Insurance
• Life Insurance
• Company-Paid Disability
• 401k
• Paid Time Off

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing campaign manager role with 2-5 years of experience. The actual base pay offered may vary depending on multiple factors, including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on healthcare data-driven solutions

Company Size: 1,001-5,000 employees

Founded: 1998

Company Description:

• Inovalon empowers customers to improve clinical outcomes and economics across healthcare
• Offers data-driven, cloud-based SaaS solutions powered by the Inovalon ONE® Platform
• Serves various healthcare stakeholders, including payers, providers, pharmacy organizations, and life sciences companies

Company Specialties:

• Claims and Payment Integrity
• Predictive Analytics
• Data-Driven Intervention Platforms
• Quality Improvement
• CMS Star Ratings
• NCQA HEDIS
• Risk Score Accuracy
• EHR Interoperability
• Big Data Integration
• Revenue Cycle Management
• Pharmacy Solutions
• Data Visualization & Insights
• Healthcare Data Insights
• SaaS and DaaS solutions

Company Website: https://www.inovalon.com

ASSUMPTION: Inovalon is a well-established company with a strong focus on data-driven solutions to improve healthcare outcomes and economics. They serve a wide range of healthcare stakeholders and offer a comprehensive suite of services.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Marketing Director or similar role

Work Arrangement: Remote, with occasional domestic travel (up to 5%)

Growth Opportunities:

• Potential career progression to senior marketing roles or management positions
• Opportunities to work on diverse campaigns and gain experience in various aspects of marketing
• possibility to transition to other departments or roles within the organization as it grows and evolves

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially across the organization.

🌍 Location & Work Environment

Office Type: Remote, with occasional on-site meetings or events

Office Location(s): Bowie, MD (headquarters), Tampa, FL, Minneapolis, MN, Boston, MA, and Hyderabad, IN

Geographic Context:

• Remote work allows for flexibility in location, with occasional travel required
• Inovalon has multiple office locations across the United States and India
• The company offers a remote-friendly work environment with occasional on-site collaboration

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with occasional travel required for on-site meetings or events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Behavioral and skills-based interviews with the hiring manager and/or team members
• Final interviews with senior leadership
• Background check and onboarding

Key Assessment Areas:

• Marketing strategy and campaign development skills
• Project management and budget management abilities
• Data analysis and reporting skills
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
• Prepare examples of successful marketing campaigns you've managed, including results and challenges overcome
• Be ready to discuss your understanding of the healthcare industry and Inovalon's products and services
• Demonstrate your ability to work effectively in a remote, collaborative environment

ATS Keywords: Marketing Campaign Management, Digital Marketing, Project Management, Budget Management, Data Analysis, SEO, PPC, Marketing Tools, Stakeholder Collaboration, Remote Work

ASSUMPTION: The application process may vary, but typically involves several interviews and assessments to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Marketo
• LinkedIn advertising
• Google Ads
• DemandBase
• TechTarget
• Microsoft Office Suite (PowerPoint, Excel, Word)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Proficiency in marketing tools and project management software is essential for this role. Familiarity with data analysis tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with team members virtually?
• Are you comfortable working with data and using it to inform marketing strategies and campaign decisions?
• Do you have experience managing marketing campaigns and working with various stakeholders to deliver results?

ASSUMPTION: Inovalon values employees who are customer-centric, innovative, collaborative, data-driven, and accountable. They seek candidates who are comfortable working remotely and can effectively manage marketing campaigns to deliver results.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong project management skills and attention to detail
• Occasional travel may be required for on-site meetings or events
• Working in a dynamic, fast-paced environment with changing market conditions and priorities
• Adapting to new marketing tools and technologies as they emerge

ASSUMPTION: This role may present challenges related to managing multiple projects, occasional travel, and staying up-to-date with marketing trends and tools. Strong project management skills and adaptability are essential to succeed in this role.

📈 Similar Roles Comparison

• Marketing Campaign Manager roles in other industries may have different target audiences, marketing channels, and campaign goals
• Healthcare-specific marketing roles may require industry-specific knowledge and experience
• Career progression in marketing may vary depending on the organization's size, structure, and growth opportunities

ASSUMPTION: Marketing Campaign Manager roles may differ based on the industry, organization size, and career progression opportunities. Familiarity with the healthcare industry and Inovalon's products and services is beneficial for this role.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new healthcare product or service
• Conducting market research and competitive analysis to inform marketing strategies and campaign development
• Managing a team of marketing specialists to deliver multiple campaigns simultaneously, ensuring on-time and on-budget delivery
• Analyzing campaign data to optimize performance and maximize ROI

ASSUMPTION: Sample projects may include developing and executing marketing campaigns, conducting market research, managing teams, and analyzing campaign data to optimize performance.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does Inovalon support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Inovalon foster a collaborative and inclusive work environment, particularly for remote employees?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Inovalon careers page
• Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
• Prepare examples of successful marketing campaigns you've managed, including results and challenges overcome
• Be ready to discuss your understanding of the healthcare industry and Inovalon's products and services
• Demonstrate your ability to work effectively in a remote, collaborative environment
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.