📌 Core Information
🔹 Job Title: Marketing Campaign Manager
🔹 Company: Inovalon
🔹 Location: Tampa, FL
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to meet organizational goals
- Collaborating with stakeholders to design and deliver integrated, impactful marketing campaigns
- Conducting market research and analyzing consumer behavior trends
- Managing campaign budgets and ensuring projects stay on time and within budget
- Monitoring campaign performance and making data-driven adjustments
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement marketing strategies that meet the goals of the organization
✅ Work closely with various stakeholders to design and deliver integrated, impactful, and results-driven marketing campaigns
✅ Conduct research of target markets, analyze consumer behavior and trends, and identify opportunities for growth
✅ Plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery
✅ Monitor and manage the budgets for assigned marketing campaigns
✅ Organize and manage complex projects, priorities, and multiple tasks simultaneously while working collaboratively across various groups
✅ Think creatively to develop innovative ideas to attract and retain customers
✅ Monitor the progress of all assigned campaigns, making adjustments as needed
✅ Analyze campaign data to evaluate its effectiveness and identify areas for improvement
✅ Conduct competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms
✅ Compile and provide regular reports to stakeholders, including senior management and the marketing team
✅ Understand, monitor, and report on campaign KPIs and other performance metrics that measure achievement of business unit goals
✅ Analyze data, interpret marketing trends, and make informed decisions based on the analysis
✅ Demonstrate adaptability to changing market conditions, adjusting strategies as needed, and staying up to date with the latest marketing trends and technologies
✅ Maintain compliance with Inovalon’s policies, procedures, and mission statement
✅ Adhere to all confidentiality and HIPAA requirements
✅ Fulfill responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company
✅ Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in Marketing, Communications, or a related field
Experience: Minimum three years of experience in building and administration of marketing campaigns or programs
Required Skills:
- Proven experience marketing technology platforms, tools, products, or services, preferably in a B2B environment
- Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads, DemandBase, TechTarget, or other like software/marketing platforms
- Minimum intermediate to advanced skills in MS PowerPoint, MS Excel, and MS Word
- Excellent oral and written communication skills
- High energy, enthusiasm, and initiative
- Demonstrated effective time and self-management skills and the agility to work in a dynamic environment
Preferred Skills:
- Experience with SEO and PPC campaigns
- Familiarity with CRM systems
ASSUMPTION: Candidates with a strong background in B2B marketing and experience with marketing automation tools are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Campaign Manager with 2-5 years of experience in the Tampa, FL area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:30am-5:30pm (with some flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare data-driven solutions
Company Size: Medium-sized (1,001-5,000 employees), which offers opportunities for growth and collaboration across various teams
Founded: 1998, with a mission to empower healthcare transformation through technology and data
Company Description:
- Inovalon empowers customers to improve clinical outcomes and economics across healthcare
- Offers data-driven, cloud-based SaaS solutions powered by the most broadly used cloud platform in U.S. healthcare, the Inovalon ONE® Platform
- Serves a wide range of customers, including health plans, healthcare provider systems, pharmacy organizations, and life sciences companies
Company Specialties:
- Claims and Payment Integrity
- Predictive Analytics
- Data-Driven Intervention Platforms
- Quality Improvement
- CMS Star Ratings
- QRS
- NCQA HEDIS
- Risk Score Accuracy
- EHR Interoperability
- Big Data Integration
- Revenue Cycle Management
- Pharmacy Solutions
- Data Visualization & Insights
- Healthcare Data Insights
- SaaS and DaaS solutions
Company Website: www.inovalon.com
ASSUMPTION: Inovalon's focus on healthcare data-driven solutions provides opportunities for candidates interested in the intersection of technology, data, and healthcare.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with various stakeholders across the organization
Work Arrangement: On-site, with some flexibility for remote work (up to 5% domestic travel required)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse campaigns and gain experience in various aspects of marketing
- possibility to transition into a more senior role or explore other departments within the organization
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and evolving organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open and private workspaces
Office Location(s): 4010 W Boy Scout Blvd, Suite 900, Tampa, Florida 33607, US
Geographic Context:
- Tampa, FL is a major city with a diverse population and a growing job market
- The office is located in the Westshore district, offering easy access to amenities, public transportation, and major highways
- The area has a subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, 8:30am-5:30pm (with some flexibility for remote work)
ASSUMPTION: The Tampa office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the senior marketing manager
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development skills
- Project management and organizational skills
- Communication and collaboration skills
- Data analysis and interpretation skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Demonstrate your understanding of Inovalon's mission and the role's responsibilities in your application materials
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
- Be ready to discuss your experience with marketing tools and platforms, and how you've used them to drive campaign success
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Marketing Campaigns, Digital Marketing, Project Management, Budget Management, Data Analysis, SEO, PPC, Marketing Tools, Marketing Automation, CRM, Marketing Strategy
ASSUMPTION: Inovalon's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketo
- LinkedIn advertising
- Google Ads
- DemandBase
- TechTarget
- Microsoft PowerPoint
- Microsoft Excel
- Microsoft Word
- CRM systems (e.g., Salesforce, HubSpot)
- SEO and PPC tools (e.g., Google Analytics, Google Search Console)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily to manage and optimize marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
- Excellence
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you enjoy collaborating with various teams and stakeholders to achieve common goals?
- Are you able to adapt your strategies and tactics based on changing market conditions and new information?
ASSUMPTION: Inovalon's culture values innovation, customer-centricity, collaboration, and excellence, and candidates who align with these values are likely to be successful in the organization.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with tight deadlines and budgets
- Adapting to changing market conditions and new information
- Collaborating effectively with various teams and stakeholders
- Working in a dynamic and evolving organization
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a collaborative environment.
📈 Similar Roles Comparison
- This role is similar to other Marketing Campaign Manager positions, but with a focus on the healthcare industry and data-driven solutions
- Inovalon's size and industry provide opportunities for growth and collaboration that may not be available in smaller organizations or different industries
- Career paths in this role may include advancement within the marketing department or exploration of other departments within the organization
ASSUMPTION: This role offers unique opportunities for professional growth and development within a dynamic and evolving organization focused on healthcare data-driven solutions.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new healthcare data analytics product
- Conducting market research and competitive analysis to inform the development of a new marketing strategy for an existing product
- Managing a team of marketing coordinators to execute a series of events and webinars to promote a company's thought leadership and brand awareness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution and team management.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments within the organization, such as product, sales, and customer success?
- What opportunities are there for professional growth and development within the marketing department and the organization as a whole?
- How does Inovalon support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the organization, and provides an opportunity to assess the fit between your career goals and the opportunities available.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
- Be ready to discuss your experience with marketing tools and platforms, and how you've used them to drive campaign success
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
