Marketing Campaign Manager - SaaS - Hybrid

📌 Core Information

🔹 Job Title: Marketing Campaign Manager - SaaS - Hybrid

🔹 Company: Alpega Group

🔹 Location: San Cugat del Vallés, Catalonia, Spain

🔹 Job Type: Hybrid

🔹 Category: Transportation, Logistics, Supply Chain and Storage

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns for B2B SaaS solutions
• Driving demand generation and pipeline growth for mid-market and enterprise companies
• Collaborating with cross-functional teams for seamless campaign execution
• Optimizing campaign performance metrics for maximum ROI

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and complex sales cycles, as well as excellent communication and collaboration skills.

📋 Key Responsibilities

✅ Lead Generation Campaigns:

• Define, launch, and measure end-to-end demand generation campaigns
• Collaborate with Creative & Content team on creatives and RevOps for segmentation and budget allocation
• Track and optimize campaign performance

✅ Campaign Execution & Multi-Channel Strategy:

• Manage and optimize campaigns across paid media, organic channels, email marketing, webinars, and events
• Ensure alignment between marketing, sales, and content teams for seamless execution and performance tracking

✅ Marketing Automation & Nurture Programs:

• Design, implement, and monitor multi-channel nurturing campaigns
• Guide leads through the customer journey, increasing conversion and retention rates

✅ Performance Tracking & Optimization:

• Monitor campaign performance metrics, conversion rates, and pipeline impact
• Identify areas for improvement and apply a test-and-learn approach to continuously optimize campaigns

ASSUMPTION: This role involves a high level of autonomy and requires strong project management and organizational skills to handle multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5+ years in B2B SaaS marketing, preferably in demand generation or campaign management

Required Skills:

• Solid understanding of B2B SaaS marketing and complex sales cycles
• Data-driven mindset with experience in tracking, measuring, and optimizing marketing performance
• Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.)
• Good project management and organizational skills
• Excellent communication and collaboration skills

Preferred Skills:

• Fluency in English and any other European language

ASSUMPTION: Candidates should have a proactive and results-oriented approach, always looking for new ways to improve campaign performance.

💰 Compensation & Benefits

Salary Range: €40,000 - €60,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary package
• Legal benefits focused on well-being, work flexibility, and career growth
• Permanent contract
• Hybrid working model in Barcelona, Spain
• Gaining experience in the supply chain and logistics industry
• International working environment with over 40 nationalities
• Impact on the future of sustainability in the transportation industry
• Possibilities to create and design structures, systems, and processes on one’s own responsibility

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain and Storage

Company Size: 201-500 employees

Founded: Not specified

Company Description:

• Global leader in logistics SaaS software
• Empowers shippers, forwarders, and carriers through efficient digitalization
• Provides comprehensive end-to-end solutions for all transport requirements
• Operates in 80 countries with a diverse team of over 500 professionals representing 31 nationalities

Company Specialties:

• TMS
• Freight and vehicle exchange
• Transport IT solutions
• Supply chain management
• Transport order and planning
• Document management
• Freight and Fleet management
• Logistics
• Shipper
• Cargo
• Software-as-a-Servce (SaaS)
• Time-slot management
• Telematics
• Logistics service providers
• and Carrier

Company Website: Alpega Group

ASSUMPTION: Alpega Group is a well-established company in the logistics industry, with a strong focus on digitalization and sustainability.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Marketing Director or similar role

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

• Potential career progression to senior marketing roles or management positions
• Expansion of responsibilities based on campaign performance and company growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as the company continues to expand its market presence and customer base.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): San Cugat del Vallés, Catalonia, Spain

Geographic Context:

• San Cugat del Vallés is a municipality in the province of Barcelona, Catalonia, Spain
• It is located approximately 15 kilometers north of Barcelona city center
• The area offers a mix of urban and suburban living, with easy access to both city amenities and natural surroundings

Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM (CET)

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote flexibility, catering to various employee preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership or other relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Data-driven mindset and analytical skills
• Communication and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
• Prepare examples of successful campaigns you've managed, including metrics and outcomes
• Research the company and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Marketing Campaign Management, B2B SaaS, Demand Generation, Campaign Execution, Marketing Automation, CRM, Analytics, Project Management, Collaboration, Communication, Strategy, Optimization, Performance Tracking

ASSUMPTION: The interview process may vary depending on the specific needs of the company and the candidate's qualifications. It is essential to be prepared for a range of interview formats and questions.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Marketo
• LinkedIn Ads
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Webinar platforms (e.g., GoToWebinar, Zoom Webinar)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Customer-centricity
• Integrity

Work Style:

• Agile and dynamic work environment
• Strong focus on teamwork and cross-functional collaboration
• Data-driven decision-making and continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you align with the company's values, particularly innovation and sustainability?
• How do you prefer to work in a hybrid environment, and what adjustments have you made to succeed in this setting?
• How do you approach continuous learning and improvement in your marketing strategies?

ASSUMPTION: Alpega Group values candidates who are passionate about driving innovation and sustainability in the logistics industry, and who can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Working with a diverse range of stakeholders, including sales, product, and content teams, demanding excellent communication skills
• Keeping up with industry trends and customer behaviors, requiring continuous learning and adaptation
• Optimizing campaign performance in a competitive market, necessitating a data-driven mindset and analytical skills

ASSUMPTION: These challenges are inherent to the role and can be overcome with the right skills, experience, and mindset.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B SaaS marketing and complex sales cycles, as well as its hybrid work arrangement
• Industry-specific context is crucial for understanding the unique challenges and opportunities in the logistics and supply chain management sector
• Career path comparison: This role can lead to senior marketing positions or management roles within the company, or serve as a stepping stone to other marketing leadership opportunities in the industry

ASSUMPTION: Understanding the unique aspects of this role and its industry context is essential for making informed career decisions and maximizing growth opportunities.

📝 Sample Projects

• Developing and executing a multi-channel campaign to generate leads for a new product launch in the enterprise segment
• Implementing a marketing automation workflow to nurture leads through the customer journey, increasing conversion rates by 20%
• Collaborating with the content team to create a series of case studies showcasing the company's success in driving sustainability in the transportation industry

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex campaigns, optimize performance, and work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing campaign management and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and optimized?
• How does the company collaborate with sales and product teams to ensure alignment and seamless execution of marketing campaigns?
• What are the most significant challenges facing the logistics and supply chain management industry, and how does the company address them through its marketing efforts?

ASSUMPTION: Asking thoughtful, industry-specific questions demonstrates the candidate's interest in the role and commitment to driving marketing success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
• Prepare examples of successful campaigns you've managed, including metrics and outcomes
• Research the company and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.