1. Developing and executing integrated marketing campaigns to drive pipeline growth and revenue.
2. Collaborating with cross-functional teams to align on goals, messaging, and KPIs.
3. Leveraging data-driven insights to optimize campaign performance and drive results.
4. Managing ABM strategies across 1:1, 1:Few, and 1:Many tactics to engage prospects and customers.
5. Staying ahead of industry trends and applying new approaches to keep campaigns fresh and relevant.
*ASSUMPTION:* This role requires a proactive, data-driven marketer with a strong background in campaign management, ABM, and paid media. Experience in B2B SaaS or related industries is preferred.
**📋 Key Responsibilities**
🔹 **Campaign Strategy & Execution:**
- Lead and execute account-based marketing (ABM) strategies across 1:1, 1:Few, and 1:Many tactics to engage prospects and customers within targeted segments and verticals.
- Develop and manage evergreen campaigns to maintain ongoing engagement and drive pipeline growth in collaboration with sales teams.
- Utilize nurture programs to move prospects through the funnel and optimize conversion opportunities.
🔹 **Paid Media Campaigns:**
- Collaborate with agencies to develop, implement, and optimize paid media campaigns (Google Search/Display, LinkedIn Ads, Review Sites) to drive quality leads and enhance brand visibility.
- Monitor performance closely and provide recommendations to adjust strategies to achieve optimal results.
🔹 **Tracking, Analytics & Reporting:**
- Utilize tools such as HubSpot, Salesforce, and Google Analytics to track and report on campaign performance from lead generation to pipeline conversion.
- Provide data-driven insights on ROI, CPL, and other KPIs to adjust existing campaigns and optimize future campaigns.
🔹 **Cross-Functional Collaboration:**
- Work closely with sales, product, revenue operations, and leadership teams to ensure alignment on goals, messaging, and KPIs.
- Regularly communicate campaign results and share insights to ensure alignment across the organization.
🔹 **Content & Messaging Development:**
- Collaborate with content and creative teams to craft compelling marketing assets that resonate with target audiences and align with buyer personas and the customer journey.
🔹 **Communication & Leadership:**
- Clearly communicate campaign results, insights, and opportunities to leadership and sales teams, providing actionable recommendations for continuous improvement.
🔹 **Forward-Looking Strategy:**
- Stay ahead of industry trends and apply new approaches to keep campaigns fresh, impactful, and relevant in a fast-changing environment.
*ASSUMPTION:* This role requires strong project management skills, the ability to manage multiple projects simultaneously, and a proactive approach to identifying and capitalizing on new opportunities.
**🎯 Required Qualifications**
**Education:**
- A bachelor’s degree in marketing, business, communications, or a related field from an accredited, not-for-profit University or College is required.
**Experience:**
- A track record of commitment to prior employers.
- 4-5 years of experience in marketing campaign management, demand generation, and ABM, preferably in B2B SaaS, FinTech, or related industries.
- Proven track record in managing ABM campaigns (1:1, 1:Few, and 1:Many) and driving measurable results.
- Proven experience managing end-to-end paid campaigns across Google Search/Display, LinkedIn Ads, and SEO, optimizing campaigns based on performance metrics like CPL, ROI, and conversion rates to drive results.
- Experience using tools like Google Analytics, HubSpot, Salesforce, 6Sense, Terminus, and Demandbase to track, analyze, and optimize campaign performance.
**Skills:**
- Strong collaboration skills and the ability to thrive in a collaborative environment with a “we” mentality.
- Excellent communication skills, with the ability to communicate effectively with leadership, sales, and other teams.
- Strong project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality results in a fast-paced, ever-evolving environment.
- Experience in a sales-oriented role, such as BDR, Inbound/Outbound Sales, or similar, helpful in understanding the sales process and collaborating effectively with sellers and revenue leaders.
*ASSUMPTION:* This role requires a proactive, data-driven marketer with a strong background in campaign management, ABM, and paid media. Experience in B2B SaaS or related industries is preferred.
**💰 Compensation & Benefits**
**Salary Range:** $80,000 - $120,000 per year (based on experience and industry standards for the role, experience level, and location)
**Benefits:**
- Comprehensive healthcare coverage, including medical, vision, dental, and prescription drug plans.
- Life, legal, and supplementary insurance.
- Virtual and in-person mental health counseling services for individuals and family.
- Commuter and parking benefits.
- 401(K) retirement plan with matching contributions.
- Employee stock purchase plan.
- Paid time off.
- Tuition reimbursement.
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent).
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and CoStar Group's internal compensation structure.
**📊 Company Context**
**Industry:** Real Estate Technology
**Company Size:** 5,001-10,000 employees
**Founded:** 1986
**Company Description:** CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible, STR, a global leader in hospitality data and benchmarking, Ten-X, an online platform for commercial real estate auctions and negotiated bids, and OnTheMarket, a leading residential property portal in the United Kingdom.
CoStar Group’s websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence.
**Company Specialties:** Research, Marketing, Product Development, Analytics, Commercial Real Estate, Sales, Real Estate, and Technology.
**📈 Role Analysis**
**Career Level:** Mid-Career
**Reporting Structure:** This role reports directly to the Senior Marketing Manager or similar role within the organization.
**Work Arrangement:** This role is full-time and based in the office, with the option to work remotely on a case-by-case basis, as determined by the company's remote work policy.
**Growth Opportunities:**
- Opportunities for career advancement within the marketing department or other departments within CoStar Group.
- Potential to take on more responsibilities and grow into a senior marketing role as the company continues to expand.
*ASSUMPTION:* This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's marketing efforts and contribute to its overall success.
**🌍 Location & Work Environment**
**Office Type:** CoStar Group's Atlanta office is a modern, collaborative workspace designed to foster creativity and productivity.
**Office Location(s):** 3438 Peachtree Rd NE, Suite 1500, Atlanta, Georgia 30326, United States
**Geographic Context:**
- Atlanta is the capital and most populous city in the state of Georgia, with a diverse population of over 5 million residents.
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues.
- Atlanta is also a major hub for business, with a thriving economy and a strong job market.
**Work Schedule:** The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, the work schedule may vary depending on the candidate's specific needs and the company's remote work policy.
*ASSUMPTION:* CoStar Group is committed to providing a flexible and supportive work environment that caters to the needs of its employees.
**💼 Interview & Application Insights**
**Typical Process:**
1. Online application submission through the CoStar Group careers portal.
2. Phone or video screening with the hiring manager or a member of the HR team.
3. In-depth phone or video interview with the Senior Marketing Manager or another senior marketing team member.
4. On-site or virtual final interview with the Marketing Director or another senior leader within the organization.
**Key Assessment Areas:**
1. Campaign strategy and execution.
2. Paid media campaign management.
3. Data-driven decision-making and analytics.
4. Collaboration and communication skills.
5. Cultural fit and alignment with CoStar Group's core values.
**Application Tips:**
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of CoStar Group's business and the role's requirements in your cover letter.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork.
4. Be ready to discuss your experience with ABM, paid media campaigns, and data-driven marketing strategies.
5. Research CoStar Group's company culture and values to demonstrate your fit for the organization.
