Marketing Campaign Operations Manager

📌 Core Information

🔹 Job Title: Marketing Campaign Operations Manager

🔹 Company: Flock Safety

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-21

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing complex marketing campaigns using Marketo
• Collaborating with cross-functional teams to ensure campaign success
• Defining and upholding campaign operations processes and strategy
• Fulfilling campaign activation requests and tracking program effectiveness

ASSUMPTION: This role requires a strong understanding of marketing campaign operations and MarTech tools to ensure efficient and effective campaign execution.

📋 Key Responsibilities

✅ Define and uphold campaign operations processes, strategy, and execution

✅ Manage program templates and token strategy

✅ Fulfill campaign activation requests, ranging from simple email sends to complex programs like always-on webinars

✅ Collaborate with the Marketing team to test and track program effectiveness, ensuring campaigns achieve desired outcomes

✅ Implement and enforce Service Level Agreements (SLAs) for Campaign Operations to enhance operational efficiency, improve accountability, and ensure timely and consistent delivery of Marketing campaigns

ASSUMPTION: This role requires strong project management skills and the ability to handle multiple complex campaigns simultaneously.

🎯 Required Qualifications

Education: B.A. or B.S. degree

Experience: 3+ years of hands-on experience with Marketo, demonstrating proficiency in managing and optimizing complex campaigns

Required Skills:

• Proficient in Marketo and familiarity with various MarTech tools (Drift, On24, Wistia, iCapture, Splash, Unbounce)
• Exceptional attention to detail
• Strong project planning and management skills
• Excellent communication and relationship-building skills
• Strong team player with a collaborative mindset
• Demonstrated ability to track, test, and optimize program performance
• Growth mindset rooted in curiosity about program performance and optimization
• Ability to adapt and respond to challenges swiftly

Preferred Skills:

• Experience with a variety of MarTech tools
• Background in marketing operations or a related field

ASSUMPTION: Candidates with experience in marketing operations or a related field may have an advantage in this role, but a strong understanding of Marketo and MarTech tools is essential.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year (based on job-related experience, education/training, and market indicators)

Benefits:

• Fully-paid health benefits plan for employees, including Medical, Dental, and Vision, with an HSA match
• Flexible PTO and 11 company holidays
• 12 weeks of 100% paid parental leave, with additional 6-8 weeks of physical recovery time for birthing parents
• $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses through Maven
• Mental health benefits through Spring Health
• Caregiver support through Cariloop
• 1:1 sessions with Equity Tax Advisors through Carta Tax Advisor
• ERGs: Women of Flock, Flock Proud, and Melanin Motion
• $150 per month WFH stipend
• $250 per year productivity stipend
• One-time $750 home office stipend

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the information given in the job listing and market research for similar roles in the marketing operations field.

📌 Applicant Insights

🔍 Company Context

Industry: Flock Safety operates in the Public Safety industry, focusing on crime prevention and community safety through intelligent technology solutions.

Company Size: Flock Safety has 501-1,000 employees, offering a mid-sized company experience with opportunities for growth and collaboration.

Founded: Flock Safety was founded in 2017 and has since raised over $700M in venture capital, achieving a $7.5B valuation.

Company Description:

• Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe
• The company combines the power of communities at scale, including cities, businesses, schools, and law enforcement agencies, to shape a safer future together
• Flock Safety's holistic public safety platform provides actionable evidence to solve, deter, and reduce crime across neighborhoods, schools, businesses, and entire cities

Company Specialties:

• Public Safety Technology
• Crime Prevention
• Community Engagement
• Data-Driven Decision Making

Company Website: Flock Safety

ASSUMPTION: Flock Safety is a well-funded, rapidly growing company with a strong focus on innovation and community impact.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 3+ years of experience in marketing campaign operations or a related field.

Reporting Structure: The Marketing Campaign Operations Manager reports directly to the Director, Marketing Operations.

Work Arrangement: This role is remote-friendly, with flexible work arrangements available.

Growth Opportunities:

• As Flock Safety continues to grow, there may be opportunities for the Marketing Campaign Operations Manager to take on more responsibilities or move into a leadership role
• With a strong performance record, candidates may have the opportunity to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: This role offers growth opportunities as Flock Safety continues to expand its marketing efforts and enter new markets.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or in a co-working space

Office Location(s): United States (Remote)

Geographic Context:

• The United States has a diverse range of communities, each with its unique crime prevention challenges and opportunities
• Flock Safety's remote-friendly work environment allows employees to work from various locations across the country, fostering a diverse and inclusive team
• Working remotely offers flexibility and the ability to balance work and personal life more effectively

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously

ASSUMPTION: The remote-friendly work environment at Flock Safety offers employees the flexibility to balance work and personal life while collaborating with a diverse team across the United States.

💼 Interview & Application Insights

Typical Process:

• Our First Chat: A conversation with a recruiter to discuss your background, skills, and career goals
• The Hiring Manager Interview: A meeting with the Director, Marketing Operations to discuss the role, team dynamics, and expectations
• The Panel: An opportunity to meet with teammates and cross-functional partners to discuss responsibilities, workflows, and cultural fit
• The Executive Review: A chance to meet with an executive and gain insights into Flock Safety's culture and vision

Key Assessment Areas:

• Technical proficiency in Marketo and other MarTech tools
• Project management skills and the ability to handle multiple complex campaigns simultaneously
• Communication and collaboration skills, both written and verbal
• Problem-solving abilities and the capacity to adapt to challenges swiftly
• Alignment with Flock Safety's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
• Research Flock Safety's mission, values, and company culture to demonstrate your alignment with the organization

ATS Keywords: Marketo, Marketing Campaign Management, MarTech Tools, Attention to Detail, Project Planning, Communication Skills, Relationship Building, Team Collaboration, Program Performance Tracking, Optimization, Adaptability, Curiosity

ASSUMPTION: The interview process at Flock Safety is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketo
• Drift
• On24
• Wistia
• iCapture
• Splash
• Unbounce

ASSUMPTION: This role requires proficiency in Marketo and familiarity with various MarTech tools to ensure effective campaign execution and optimization.

👔 Cultural Fit Considerations

Company Values:

• Safety First: Prioritize the safety of our communities and team members above all else
• Community Focused: Collaborate with and empower communities to create a safer future together
• Data-Driven: Use data to inform decisions and continuously improve our solutions
• Inclusive: Foster a diverse, equitable, and inclusive environment where everyone feels valued and respected
• Adaptable: Embrace change and innovate to meet the evolving needs of our customers and communities

Work Style:

• Collaborative: Work closely with cross-functional teams to achieve shared goals
• Adaptable: Embrace change and pivot as needed to ensure campaign success
• Data-Driven: Use data to inform decision-making and optimize campaign performance
• Customer-Focused: Prioritize the needs and preferences of our customers and communities

Self-Assessment Questions:

• Do you align with Flock Safety's mission to eliminate crime and keep communities safe?
• Are you comfortable working in a remote-friendly, collaborative environment?
• Do you have strong project management skills and the ability to handle multiple complex campaigns simultaneously?
• Are you adaptable and able to pivot as needed to ensure campaign success?

ASSUMPTION: Candidates who align with Flock Safety's mission, values, and work style are more likely to thrive in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple complex campaigns simultaneously may require strong time management and prioritization skills
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with teammates
• Flock Safety is a rapidly growing company, which may result in frequent changes and adjustments to processes and priorities
• The nature of marketing campaign operations requires a strong attention to detail and the ability to work accurately under tight deadlines

ASSUMPTION: These challenges can be mitigated with strong time management, communication, and adaptability skills, as well as a clear understanding of Flock Safety's mission and values.

📈 Similar Roles Comparison

• Marketing Campaign Manager: This role focuses more on strategy and execution, while the Marketing Campaign Operations Manager is responsible for defining and upholding processes, strategy, and execution
• Marketing Operations Manager: This role may have a broader scope, including responsibilities for marketing technology, data management, and analytics, while the Marketing Campaign Operations Manager focuses specifically on campaign operations
• Career Path: The Marketing Campaign Operations Manager role can serve as a stepping stone to more senior roles in marketing operations, marketing management, or other related fields

ASSUMPTION: The Marketing Campaign Operations Manager role is unique and requires a specific skill set and mindset to ensure campaign success and operational efficiency.

📝 Sample Projects

• Optimizing email campaign performance through A/B testing and segmentation
• Streamlining webinar registration and follow-up processes using On24 and other MarTech tools
• Implementing and managing complex program templates and token strategy for consistent and efficient campaign execution

ASSUMPTION: These sample projects illustrate the variety of responsibilities and the need for strong technical skills and adaptability in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams within the Marketing department and across the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Flock Safety support the professional growth and development of its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's needs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
• Research Flock Safety's mission, values, and company culture to demonstrate your alignment with the organization
• Follow up with the hiring manager or recruiter within one week of your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.