📌 Core Information
🔹 Job Title: Marketing Campaign & Partner Lead
🔹 Company: Fortra
🔹 Location: Spain (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US or Spain)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans and campaigns to drive business growth
- Collaborating with Sales, Product Marketing, and Partners to design and execute integrated marketing strategies
- Managing the implementation of go-to-market plans to meet sales revenue goals
- Expanding partner sales and marketing capabilities through joint marketing activities
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of B2B marketing and technology products.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing plans for integrated multi-touch marketing campaigns
✅ Collaborate with various teams to produce campaign-related materials, such as industry briefs, guides, and customer stories
✅ Ensure campaign materials have strong customer-centric messaging and communicate business value effectively
✅ Coordinate demand generation marketing campaigns with BDR and Sales teams to optimize results
✅ Manage budget, MDF planning, execution, and ROI tracking for marketing campaigns
✅ Continuously learn and stay ahead of global industry trends and best practices related to demand generation and multi-channel marketing
ASSUMPTION: This role involves a high degree of cross-functional collaboration, project management, and adaptability to meet changing market demands.
🎯 Required Qualifications
Education: Bachelor’s degree in business or technology (Master’s degree a plus)
Experience: 5+ years of previous experience in marketing B2B technology products/solutions, with 3+ years in a mid-sized to large global technology company
Required Skills:
- Strong customer focus and business acumen
- Hands-on, adaptable, and agile
- Strong cross-functional collaboration skills
- Relationship-building and negotiation skills
- Driven and resilient
- Organized, with analytical skills and good project management abilities
- Familiarity with CRM (D365, SFDC) and MarTech (6Sense, Hubspot, Pardot, Marketo)
- Good knowledge of Microsoft Office Suite (Word, PowerPoint, Excel)
Preferred Skills:
- Fluency in languages like Spanish, German, Dutch, Italian, or French
ASSUMPTION: Candidates with a strong background in B2B marketing, experience working with partners, and a proven track record in lead generation campaigns will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits
- Personal and professional development opportunities
- Flexibility
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a marketing lead role with 5-10 years of experience in the technology sector.
📌 Applicant Insights
🔍 Company Context
Industry: Fortra operates in the software development industry, focusing on advanced offensive and defensive security solutions.
Company Size: Fortra is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Fortra was founded in Eden Prairie, Minnesota, and has since expanded globally.
Company Description:
- Fortra provides advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain.
- The company offers complete visibility across the attack chain, access to threat intelligence, and flexible solution delivery.
- Fortra customers can anticipate criminal behavior and strengthen their defenses in real-time.
Company Specialties:
- Offensive and defensive security solutions
- Threat intelligence
- Cybersecurity consulting services
Company Website: fortra.com
ASSUMPTION: Fortra's focus on security solutions and threat intelligence makes it an attractive option for candidates interested in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, with opportunities for growth and advancement within the marketing organization.
Reporting Structure: The Marketing Campaign & Partner Lead will report directly to the Marketing Director and collaborate closely with Sales, Product Marketing, and Partner teams.
Work Arrangement: This role is remote, with the option to be based in the US or Spain.
Growth Opportunities:
- Expanding skills and expertise in B2B marketing and demand generation
- Potential career progression into senior marketing roles or management positions
- Opportunities to work with and learn from experienced marketing professionals
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in B2B marketing and demand generation.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from Fortra's offices in the US or Spain)
Office Location(s): Eden Prairie, Minnesota, US; Barcelona, Spain
Geographic Context:
- Spain offers a vibrant culture, rich history, and a high quality of life.
- Barcelona, in particular, is known for its beautiful architecture, beaches, and culinary scene.
- The US office in Eden Prairie is located in the Minneapolis-Saint Paul metropolitan area, offering a mix of urban and suburban living.
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides candidates with the flexibility to balance their personal and professional lives while working for a global company.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Marketing Director
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience, particularly in B2B technology products and lead generation campaigns.
- Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
ATS Keywords: B2B marketing, demand generation, lead generation, campaign management, cross-functional collaboration, project management, CRM, MarTech
ASSUMPTION: Fortra's hiring process is designed to assess candidates' strategic thinking, marketing expertise, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- CRM: D365, SFDC
- MarTech: 6Sense, Hubspot, Pardot, Marketo
- Microsoft Office Suite: Word, PowerPoint, Excel
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management, project tracking, and communication.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
Work Style:
- Adaptable and agile
- Strong cross-functional collaboration
- Results-oriented and driven
- Organized and analytical
Self-Assessment Questions:
- Do you have a proven track record of driving business growth through strategic marketing campaigns?
- Are you comfortable working in a dynamic, cross-functional environment and collaborating with various teams?
- Do you possess strong organizational skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Candidates who align with Fortra's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders to align on marketing strategies and tactics
- Adapting to changing market demands and pivoting marketing strategies as needed
- Meeting aggressive sales revenue goals and driving business growth
ASSUMPTION: These challenges require strong project management skills, adaptability, and a results-driven mindset to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on partner marketing and lead generation campaigns.
- Fortra's focus on security solutions and threat intelligence sets it apart from other technology companies.
- This role offers significant growth potential and the opportunity to work with experienced marketing professionals.
ASSUMPTION: Candidates should consider their interest in the cybersecurity industry and Fortra's unique focus on security solutions when comparing this role to other marketing opportunities.
📝 Sample Projects
- Developing and executing a multi-touch marketing campaign to drive lead generation and business growth for a new product launch
- Collaborating with partners to create co-marketing initiatives that align with their goals and field objectives
- Managing the implementation of go-to-market plans and ensuring campaign materials are completed on time and executed as scheduled
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and project management aspects of the role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Fortra support the professional development of its marketing employees?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does Fortra measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and advancement within the marketing organization at Fortra?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
