Marketing Campaign & Partner Lead

Fortra

Full-time

On-site

United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Marketing Campaign & Partner Lead

🔹 Company: Fortra

🔹 Location: Remote (US or Spain)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

Developing and executing marketing plans and campaigns to drive lead generation and business growth.
Collaborating with cross-functional teams, including Sales, Product Marketing, and Partners, to design and execute integrated marketing strategies.
Managing the implementation of go-to-market plans, co-marketing initiatives, and lead nurturing programs.
Monitoring and reporting on campaign results, success metrics, and pipeline velocity.
Fluency in languages like Spanish, German, Dutch, Italian, or French is a plus.

ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

Marketing Strategy & Planning:

Develop and execute comprehensive marketing plans for integrated multi-touch marketing campaigns.
Collaborate with Sales, BDRs, Product, Partners, Customer Advocacy, and Marketing teams to produce campaign-related materials.
Ensure campaign materials are completed on time and executed as scheduled.
Coordinate demand generation marketing campaigns with BDR and Sales teams to guarantee proper follow-through and eliminate risks of losing potential opportunities.

Partner Marketing & Management:

Support Sales by generating new, well-targeted leads and promoting Fortra's brand and products across vertical markets.
Expand partner sales and marketing capabilities through disciplined joint marketing activities, tailored content, toolkits, updates in the Partners Portal, and regular training.
Actively track the results of deployed marketing activities, monitor leads and opportunities conversions, and ensure leads are rapidly followed up and called back.

Campaign Management & Optimization:

Manage budget and MDF planning, execution, and ROI tracking, forecasting, and reporting.
Continuously learn about global industry trends and best practices related to demand generation and multi-channel marketing.
Perform all other duties and tasks as assigned by the supervisor or manager.

ASSUMPTION: This role requires strong project management abilities, the ability to prioritize multiple projects, and excellent analytical skills.

🎯 Required Qualifications

Education: Bachelor’s degree in business or technology. Master’s degree a plus.

Experience: 5+ years of previous experience in marketing B2B technology products/solutions. 3+ years’ recent experience working in B2B marketing for a mid-sized to large global technology company is a very significant plus.

Required Skills:

Strong customer focus and business acumen; has a passion for business value.
Hands-on, adaptable, and agile.
Strong cross-functional collaborator.
Relationship-building and negotiation skills.
Driven and resilient.
Organized, analytical skills.
Good project management abilities, can prioritize multiple projects.
Familiarity with CRM (D365, SFDC) and MarTech (6Sense, Hubspot, Pardot, Marketo…).
Good knowledge in Microsoft Office Suite (Word, PowerPoint, Excel).

Preferred Skills:

Fluency in languages like Spanish, German, Dutch, Italian, or French.
Previous B2B customer-facing experience as Sales or Presales.

ASSUMPTION: This role requires a strong understanding of B2B marketing activities for product launches and lead generation, as well as B2B channel partner marketing.

💰 Compensation & Benefits

Salary Range: $70,000 - $110,000 USD per year

Benefits:

Health, dental, and vision coverage as of hire.
Immediate enrollment in 401(k), HSA, and FSA plans.
Flexible PTO policy.
Tuition and personal enrichment reimbursement.
Option to enroll in ID Theft Protection Program.

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. The actual salary may vary based on the candidate's qualifications and Fortra's internal equity and compensation philosophy.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Fortra provides advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain. With complete visibility across the attack chain, access to threat intelligence spanning the globe, and flexible solution delivery, Fortra customers can anticipate criminal behavior and strengthen their defenses in real time.

Company Size: 1,001-5,000 employees

Founded: 1987 (as SolarWinds)

Company Description:

Fortra provides advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain.
The company offers complete visibility across the attack chain, access to threat intelligence spanning the globe, and flexible solution delivery.
Fortra customers can anticipate criminal behavior and strengthen their defenses in real time.

Company Specialties:

Offensive Security
Defensive Security
Threat Intelligence
Cybersecurity Solutions

Company Website: fortra.com

ASSUMPTION: Fortra's focus on advanced security solutions and threat intelligence makes it an attractive employer for individuals interested in cybersecurity and technology.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth into a leadership position.

Reporting Structure: This role reports directly to the Marketing Director or a similar senior marketing leader.

Work Arrangement: Remote (can be based in the US or Spain), with occasional travel required for meetings and events.

Growth Opportunities:

Proven track record of career progression within Fortra.
Potential to take on more significant responsibilities and lead teams as the company continues to grow.
Opportunities to expand skills and knowledge in the fast-paced cybersecurity industry.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path to advancement within Fortra's marketing organization.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel required.

Office Location(s): United States (preferably East Coast or Central time zones) or Spain (BCN).

Geographic Context:

The United States offers a wide range of professional opportunities and a large talent pool for collaboration.
Spain, particularly Barcelona, provides a vibrant tech industry and a diverse cultural environment.

Work Schedule: Fortra offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM EST.

ASSUMPTION: Fortra's remote work arrangement and flexible work schedule allow for a healthy work-life balance and accommodate employees' personal needs.

💼 Interview & Application Insights

Typical Process:

Online application submission.
Phone or video screening with the HR team.
Behavioral and technical interviews with the hiring manager and team members.
Final interview with the Marketing Director or a senior marketing leader.
Background check and offer extension.

Key Assessment Areas:

Marketing strategy and planning.
Campaign management and optimization.
Partner marketing and management.
Cross-functional collaboration and communication.
Problem-solving and analytical skills.

Application Tips:

Tailor your resume and cover letter to highlight relevant marketing experience and skills.
Demonstrate your understanding of Fortra's products and the cybersecurity industry.
Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and partner marketing experience.
Showcase your ability to work effectively in a remote, collaborative environment.

ATS Keywords: Marketing Strategy, Campaign Management, Partner Marketing, Cross-Functional Collaboration, Cybersecurity Industry, Remote Work, Marketing Planning, Lead Generation, B2B Marketing

ASSUMPTION: Fortra's interview process focuses on assessing candidates' marketing expertise, strategic thinking, and cultural fit within the organization.

🛠 Cultural Fit Considerations

Company Values:

Customer-focused.
Innovative.
Collaborative.
Accountable.
Adaptable.

Work Style:

Agile and adaptable, with a focus on results and continuous improvement.
Strong cross-functional collaboration and communication.
Data-driven decision-making and analytical skills.
Proactive and self-motivated, with a focus on personal growth and development.

Self-Assessment Questions:

How do you align with Fortra's customer-focused approach to marketing and business value?
How do you ensure effective communication and collaboration with cross-functional teams in a remote work environment?
How do you approach continuous learning and personal growth in the fast-paced cybersecurity industry?

ASSUMPTION: Fortra values candidates who demonstrate strong alignment with the company's customer-focused approach, collaborative work style, and commitment to personal growth and development.

⚠️ Potential Challenges

Managing multiple marketing campaigns and projects simultaneously may require strong organizational skills and time management.
Working remotely may present communication and collaboration challenges, requiring proactive and effective communication strategies.
Occasional travel may be required for meetings and events, which could disrupt personal schedules or routines.
The fast-paced nature of the cybersecurity industry may necessitate quick decision-making and adaptability.

ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective communication strategies, and a proactive approach to personal growth and development.

📈 Similar Roles Comparison

This role differs from related positions in its focus on marketing strategy, campaign management, and partner marketing within the cybersecurity industry.
Industry-specific context is crucial for success in this role, as it requires a deep understanding of Fortra's products, the cybersecurity landscape, and relevant marketing trends.
Career path comparison: This role offers excellent growth opportunities, with a clear path to advancement within Fortra's marketing organization.

ASSUMPTION: This role's unique focus on marketing strategy, campaign management, and partner marketing within the cybersecurity industry sets it apart from similar roles in other industries or organizations.

📝 Sample Projects

Developing and executing a multi-channel marketing campaign to drive lead generation and business growth for a new product launch.
Managing a co-marketing initiative with a strategic partner to expand market reach and accelerate pipeline growth.
Optimizing a lead nurturing program to improve conversions and pipeline velocity, resulting in a 20% increase in qualified leads.

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven approach required for success in this role.

💡 Key Questions to Ask During Interview

How does this role fit into the overall marketing strategy for Fortra's products, and how will my work contribute to the company's growth?
Can you describe the team structure and dynamics, and how does this role collaborate with other marketing teams and stakeholders?
How does Fortra support the professional development and growth of its marketing team members?
What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
How does Fortra approach diversity, equity, and inclusion in its marketing efforts and within the organization as a whole?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your own professional development, while also providing valuable insights into the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the Fortra careers page.
Tailor your resume and cover letter to highlight relevant marketing experience and skills.
Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and partner marketing experience.
Research Fortra's products and the cybersecurity industry to demonstrate your understanding and enthusiasm for the role.
Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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