📌 Core Information
🔹 Job Title: Marketing Campaign Specialist
🔹 Company: Target Careers
🔹 Location: Williams Landing, VIC, AU
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting planning, development, and implementation of communication strategies to drive commercial category performance
- Managing seasonal events and campaigns in alignment with Target's values
- Collaborating with cross-functional teams to deliver integrated, end-to-end omni-channel key category campaigns and events
- Analyzing marketing communications results to inform effective communication strategies
- Working with stakeholders to support a strategic omni-channel communication plan
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and stakeholder management.
📋 Key Responsibilities
✅ Supporting the planning, development, and implementation of communication strategies to drive commercial category performance
✅ Managing seasonal events and campaigns in alignment with Target's values
✅ Collaborating with the merchandise and wider marketing team to communicate and deliver category content and marketing support
✅ Supporting delivery of integrated, end-to-end omni-channel key category campaigns and events
✅ Delivering tactical communications deliverables to support the overarching category strategy
✅ Reporting insights and results of activity back into the Category Marketing Manager to support identification of best practice communication activity delivering growth and ROI
✅ Working with key stakeholders across functions to support a strategic omni-channel communication plan
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder engagement, with a focus on driving commercial growth through effective communication strategies.
🎯 Required Qualifications
Education: Qualification in Marketing, Media, Communications, or similar is highly regarded
Experience: 5 years minimum in marketing and communications experience in retail, FMCG, or major brands
Required Skills:
- Strong communication and organization skills
- Ability to multitask in a fast-paced retail environment
- Strong planning, organization, and project management skills
- Experience delivering end-to-end marketing plans that drive incremental and sustained commercial growth
- Proven ability to engage stakeholders through the development, execution, and review process of customer communications
Preferred Skills:
- Experience working with data and analytics to inform marketing strategies
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and relevant marketing tools is assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Campaign Specialist with 5-10 years of experience in Australia, the estimated salary range is AU$85,000 - AU$110,000 per annum.
Benefits:
- Great career opportunities across the Wesfarmers Group
- Team Member discounts across Target and Kmart
- A free One Pass membership offering free delivery across Kmart and Target on eligible products
- Access to Employee Assistance Program
- Convenient location next to freeway and train station, with free on-site parking and a café
- Novated leasing options
- Paid parental leave scheme
- Flexible hybrid work arrangements through the Flex Where, Flex When, Flex Well policy
- Reflection room, space for prayer, meditation, or time for yourself
- A Supported Learning and Career Development program
- Opportunity in Wesfarmers Share Plan access and to participate in a bonus program
Working Hours: Full-time, with flexible hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1962
Company Description:
- Target is one of the world’s most recognized brands and one of America’s leading retailers
- Committed to responsible corporate citizenship, ethical business practices, environmental stewardship, and generous community support
- Since 1946, Target has given 5 percent of its profits back to its communities
Company Specialties:
- Retail
- E-commerce
- Marketing
- Customer Experience
Company Website: http://www.target.com/careers
ASSUMPTION: Target is a well-established retailer with a strong brand presence and a commitment to corporate social responsibility.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and progression
Reporting Structure: Reports directly to the Category Marketing Manager
Work Arrangement: Hybrid, with 3 days on-site and flexible remote work options
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to cover additional categories or brands
- Potential to move into a management or leadership role within the marketing department
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the wider organization.
🌍 Location & Work Environment
Office Type: Modern office with convenient location and on-site amenities
Office Location(s): Williams Landing, VIC, AU
Geographic Context:
- Williams Landing is a suburb of Melbourne, Australia
- The office is located near public transportation and major highways
- The area offers a mix of residential and commercial properties
Work Schedule: Full-time, with flexible hybrid work arrangements
ASSUMPTION: The office location offers a convenient and accessible work environment, with opportunities for work-life balance through flexible work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Category Marketing Manager
Key Assessment Areas:
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Project management and organizational skills
- Cultural fit and alignment with Target's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Target's brand and values to demonstrate your understanding of the company
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Marketing Campaign Specialist, Retail Marketing, Brand Management, Stakeholder Engagement, Project Management, Marketing Strategy, Data Analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong communication skills, strategic thinking, and relevant marketing experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Guest-obsessed
- Inclusive
- Bold
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic retail environment
- Collaborative and cross-functional teamwork
- Focus on driving commercial growth through effective communication strategies
- Opportunities for career growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic retail environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving commercial growth through effective communication strategies?
- Are you seeking opportunities for career growth and development within a large organization?
ASSUMPTION: Target values candidates who are guest-obsessed, inclusive, bold, collaborative, and accountable, with a strong work ethic and a desire to drive commercial growth through effective communication strategies.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic thinking with tactical execution
- Working in a fast-paced retail environment with tight deadlines
- Adapting to changes in the market and consumer behavior
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Marketing Manager (Retail) - Focuses more on strategic planning and less on tactical execution
- Brand Manager (FMCG) - Requires a deeper understanding of consumer behavior and market trends
- Campaign Manager (Agency) - Typically involves managing client relationships and external vendor communications
ASSUMPTION: This role combines elements of marketing management, brand management, and campaign management, with a focus on driving commercial growth through effective communication strategies in a retail environment.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign to drive sales growth in a specific product category
- Analyzing customer data to inform targeted marketing communications and improve customer segmentation
- Managing a cross-functional team to deliver an integrated, omni-channel key category campaign or event
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative aspects of the Marketing Campaign Specialist role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing team and organization?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for career growth and development within the marketing department and the wider organization?
- How does Target support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
