📌 Core Information
🔹 Job Title: Marketing Campaign Specialist
🔹 Company: Fractal Analytics
🔹 Location: Bengaluru, Karnataka, India & California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with potential hybrid opportunities)
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end production, setup, and scaling of marketing campaigns across multiple channels
- Collaborating cross-functionally with various teams to ensure flawless communication execution
- Optimizing campaign performance through A/B testing and performance analysis
- Maintaining and improving scalable processes and workflows for campaign production
ASSUMPTION: This role requires a high level of technical proficiency and attention to detail, as well as strong organizational and project management skills. The ideal candidate will have experience working with marketing automation platforms and a passion for creating seamless and impactful user communication at scale.
📋 Key Responsibilities
✅ Build, test, and deploy high-volume marketing and transactional communications across email, push notifications, and in-app messaging platforms
✅ Manage the end-to-end production process, including HTML/CSS email template creation and modification, audience segmentation, setting up dynamic content, and scheduling sends
✅ Own the quality assurance process for all outgoing communications, ensuring accuracy, functionality, and brand consistency across all devices and clients
✅ Troubleshoot and resolve any technical issues related to campaign setup, rendering, or delivery
✅ Develop and maintain scalable processes and workflows for campaign production to improve efficiency and reduce errors as the user base grows
✅ Monitor key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and opt-out rates for all channels
✅ Partner with the lifecycle marketing team to set up and execute A/B tests to optimize communication performance
ASSUMPTION: This role involves a high degree of technical responsibility and requires a strong understanding of marketing automation platforms, HTML, CSS, and audience segmentation.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Information Systems, Business, or a related field
Experience: 3-5 years of hands-on experience in a marketing operations, email marketing, or technical marketing role, with a strong focus on B2C mobile apps
Required Skills:
- Proven, hands-on experience with one or more enterprise-level marketing automation platforms
- Strong proficiency in HTML and CSS specifically for creating and troubleshooting responsive email templates
- Experience with complex audience segmentation and logic to deliver personalized communications
- Direct experience setting up and deploying push notifications and in-app messages for mobile applications
- Experience with templating languages (e.g., Liquid, Handlebars) for personalizing content at scale
Preferred Skills:
- Certifications in relevant marketing automation platforms (e.g., Braze Certified Marketer, Salesforce Marketing Cloud Email Specialist)
ASSUMPTION: Candidates should have a strong technical background in marketing automation and a proven track record of managing communication channels for a large-scale user base.
💰 Compensation & Benefits
Salary Range: $120,000 - $175,000 USD per year
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- 401(k) Plan
- Paid Holidays
- Parental Leave
- PTO
Working Hours: Full-time position with standard business hours, potentially with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The benefits listed are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, with a focus on AI-driven solutions for Fortune 500 companies
Company Size: 1,001-5,000 employees, with a global presence in 16 locations
Founded: 2000, with a history of growth and expansion in the AI and data analytics space
Company Description:
- Fractal is a strategic AI partner to Fortune 500 companies, with a vision to power every human decision in the enterprise
- The company offers a range of AI-driven solutions, including business intelligence, sustainability, revenue growth management, and conversational AI
- Fractal has been recognized as a 'Great Workplace' and 'India's Best Workplaces for Women' by The Great Place to Work® Institute
Company Specialties:
- Marketing Analytics
- Advanced Analytics
- Forecasting
- Customer Lifetime Value
- Pricing & Promotions Optimization
- Consumer Insights
- Customer Lifecycle Management
- Customer Analytics
- Predictive Analytics
- Artificial Intelligence
- Machine Learning
- Integrated Marketing Effectiveness
- Data Science
- Behavioral Science
- Design Thinking
- Data Engineering
Company Website: fractal.ai
ASSUMPTION: Fractal Analytics is a well-established company with a strong reputation in the AI and data analytics industry. The company's global presence and focus on AI-driven solutions make it an attractive employer for candidates interested in working in the tech industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career progression within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including product, engineering, and data teams
Work Arrangement: On-site, with potential hybrid or remote work arrangements depending on the role and the employee's location
Growth Opportunities:
- Advancement to a senior role within the marketing department
- Expansion into other areas of the business, such as product management or data science
- Opportunities to work on high-impact projects and contribute to the company's growth and success
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and fast-paced environment, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being and comfort
Office Location(s): Bengaluru, Karnataka, India & California, United States
Geographic Context:
- Bengaluru, India: A major tech hub with a thriving startup ecosystem and a high quality of life
- California, United States: A diverse and vibrant state with a strong tech industry and numerous cultural attractions
Work Schedule: Standard business hours, with potential flexibility for remote work arrangements
ASSUMPTION: The location of this role offers employees the opportunity to live and work in dynamic and exciting cities with a strong focus on technology and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency in marketing automation platforms and HTML/CSS for email
- Problem-solving abilities and attention to detail
- Project management and organizational skills
- Collaboration and communication skills
- Alignment with company values and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical questions related to marketing automation platforms and HTML/CSS for email
- Research Fractal Analytics and the company's products and services to demonstrate your interest and understanding
- Be prepared to discuss your approach to project management, problem-solving, and collaboration
ATS Keywords: Marketing Automation, HTML, CSS, Email Marketing, Audience Segmentation, Push Notifications, In-App Messaging, Templating Languages, Attention to Detail, Project Management, Problem-Solving, Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their technical proficiency and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud)
- HTML/CSS for email
- Templating languages (e.g., Liquid, Handlebars)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in marketing and tech industries.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Focus
- Integrity
- Accountability
- Continuous Learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Focused on continuous improvement and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with complex audience segmentation and logic?
- Do you have a strong attention to detail and a passion for creating seamless user communication?
- Are you able to manage multiple projects and deadlines effectively?
- Do you have strong problem-solving abilities and a proactive approach to identifying and resolving technical challenges?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Fractal Analytics.
⚠️ Potential Challenges
- Managing a high volume of campaigns and ensuring accurate and timely delivery
- Keeping up with the latest features and capabilities of marketing automation platforms
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing technical responsibilities with project management and communication tasks
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, and candidates should be prepared to adapt and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing operations or email marketing roles, this position places a greater emphasis on technical proficiency and attention to detail
- Fractal Analytics' focus on AI-driven solutions and data analytics sets it apart from other companies in the industry
- This role offers a unique opportunity to work on high-impact projects and contribute to the company's growth and success
ASSUMPTION: Candidates should consider the unique aspects of this role and the company's focus on AI-driven solutions when evaluating their fit for the position.
📝 Sample Projects
- Managing the end-to-end production and deployment of a large-scale email campaign for a major product launch
- Optimizing push notification and in-app messaging strategies to improve user engagement and retention
- Collaborating with the data team to integrate user data attributes into marketing automation platforms for personalized communication
ASSUMPTION: The projects and responsibilities associated with this role are diverse and challenging, offering candidates the opportunity to work on high-impact initiatives and contribute to the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure and optimize the performance of its marketing campaigns?
- What are the most challenging aspects of working in this role, and how can I best prepare to succeed?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the company's culture and values.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the Fractal Analytics careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical questions related to marketing automation platforms and HTML/CSS for email
- Research Fractal Analytics and the company's products and services to demonstrate your interest and understanding
- Be prepared to discuss your approach to project management, problem-solving, and collaboration
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
