📌 Core Information
🔹 Job Title: Marketing Campaign Specialist, Consultant - IFP
🔹 Company: Blue Shield of California
🔹 Location: Oakland, California
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Individual and Family Plans (IFP) Broker Marketing strategy and campaign implementation
- Supporting acquisition and retention deliverables for the under 65 consumer line of business
- Collaborating with a team dedicated to driving member acquisition and retention
- Reporting to the Senior Manager, Marketing - IFP
ASSUMPTION: This role requires a strong background in marketing campaign strategy and implementation, with a focus on broker marketing and consumer lines of business.
📋 Key Responsibilities
✅ Lead the Individual and Family Plans (IFP) Broker Marketing strategy and campaign implementation
✅ Support acquisition and retention deliverables for the under 65 consumer line of business
✅ Collaborate with a team of marketers dedicated to driving the acquisition and retention of Blue Shield members
✅ Report to the Senior Manager, Marketing - IFP
ASSUMPTION: The role involves a mix of strategic planning, campaign execution, and team collaboration to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing campaign strategy and implementation, with a focus on broker marketing and consumer lines of business
Required Skills:
- Proven experience in marketing campaign strategy and implementation
- Strong knowledge of broker marketing and consumer lines of business
- Excellent collaboration and teamwork skills
- Proficiency in marketing tools and software
Preferred Skills:
- Experience in the health insurance industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the health insurance industry and bilingual/multilingual skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Blue Shield of California is a nonprofit, independent member of the Blue Shield Association, providing health, dental, vision, Medicaid, and Medicare healthcare service plans in California.
Company Size: Blue Shield of California has nearly 6 million members, over 7,500 employees, and more than $25 billion in annual revenue.
Founded: 1939 in San Francisco, now headquartered in Oakland
Company Description:
- Strives to create a healthcare system worthy of its family and friends that is sustainably affordable
- Contributes to community impact through the Blue Shield of California Foundation
- Headquarters in Oakland with additional locations in Los Angeles and Costa Mesa
Company Specialties:
- Health insurance
- Access to healthcare
Company Website: http://www.blueshieldca.com
ASSUMPTION: Blue Shield of California is committed to improving the health and well-being of its members and communities.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Senior Manager, Marketing - IFP
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential advancement to senior marketing roles
- Expansion of responsibilities based on performance and company needs
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 601 W 12th St, Oakland, California 94607, US
Geographic Context:
- Oakland is located in the San Francisco Bay Area
- Close proximity to San Francisco, Berkeley, and other nearby cities
- Access to public transportation, including BART and AC Transit
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on driving member acquisition and retention.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing campaign strategy and implementation skills
- Broker marketing and consumer line of business knowledge
- Collaboration and teamwork abilities
- Cultural fit with the Blue Shield of California team
Application Tips:
- Highlight relevant marketing campaign experience in your resume
- Tailor your cover letter to demonstrate your understanding of Blue Shield of California's mission and values
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Marketing campaign strategy, broker marketing, consumer line of business, acquisition, retention, collaboration, teamwork
ASSUMPTION: The application process may vary, and additional steps or assessments could be included.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Collaborative
- Innovative
- Accountable
- Compassionate
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving member acquisition and retention
Self-Assessment Questions:
- How do you demonstrate a member-focused approach in your work?
- Can you provide an example of a successful collaborative marketing campaign you've led or contributed to?
- How do you stay innovative and adaptable in a fast-paced work environment?
ASSUMPTION: Blue Shield of California values employees who are passionate about improving member health and well-being, collaborative, and committed to driving results.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Balancing broker marketing and consumer line of business responsibilities
- Adapting to changes in the healthcare industry and market trends
- Working in a dynamic and fast-paced environment
ASSUMPTION: The role may present challenges related to campaign management, market adaptability, and work environment pace.
📈 Similar Roles Comparison
- Marketing Campaign Manager - focuses more on campaign execution and less on strategy
- Broker Marketing Specialist - focuses solely on broker marketing and may not have consumer line of business responsibilities
- Consumer Marketing Manager - focuses on consumer marketing and may not have broker marketing responsibilities
ASSUMPTION: This role combines aspects of marketing campaign management, broker marketing, and consumer marketing, making it unique within the organization.
📝 Sample Projects
- Developing and executing a marketing campaign to increase IFP broker membership
- Collaborating with the consumer marketing team to create a targeted campaign for the under 65 market
- Analyzing campaign performance data to optimize future marketing efforts
ASSUMPTION: Sample projects may vary based on the team's priorities and the organization's needs.
❓ Key Questions to Ask During Interview
- How does this role support Blue Shield of California's mission to create a healthcare system worthy of its family and friends?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What opportunities are there for professional growth and development within the marketing department?
- How does Blue Shield of California support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing campaign strategy and implementation experience
- Write a cover letter that demonstrates your understanding of Blue Shield of California's mission and values
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
