Marketing Campaign Specialist

📌 Core Information

🔹 Job Title: Marketing Campaign Specialist

🔹 Company: Odin Mortgage & Tax

🔹 Location: Kathmandu, Nepal

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site (Kathmandu, Nepal)

🚀 Job Overview

Key aspects of this role include:

• Leading campaigns that convert leads into consultations and closed deals
• Owning the content and execution of email, webinar, and landing page funnels
• Working in a global, digital-first team where performance and creativity go hand in hand
• Using AI tools and analytics to constantly test and improve results

ASSUMPTION: This role is focused on driving lead generation and conversions through effective marketing campaigns, with a strong emphasis on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Plan, execute, and optimize webinar-driven campaigns that generate bookings

✅ Write persuasive, high-converting copy for emails, landing pages, and ad creatives

✅ Build and manage email workflows in HubSpot with strong attention to detail

✅ Run A/B tests on subject lines, content, CTAs, and audience segments

✅ Collaborate with designers and sales teams to ensure message consistency

✅ Track campaign metrics (CTR, open rate, CPL, bookings) and drive improvements

✅ Proactively update stakeholders on progress, wins, and blockers

✅ Maintain well-documented processes for campaign setup and iteration

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to effectively manage campaigns and collaborate with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field

Experience: 1-3 years of experience in marketing campaigns or funnel building

Required Skills:

• Strong writing/editing background for marketing content (email, landing pages, ads)
• Familiarity with HubSpot or similar CRM/email tools
• Working knowledge of campaign performance metrics and optimization
• Highly organized with excellent attention to detail

Preferred Skills:

• Experience in B2C or service-based industries (especially finance or property)
• Exposure to webinars or online event promotion
• A/B testing and audience segmentation strategies
• Familiarity with funnel strategy and customer journey mapping
• Understanding or interest in serving Australian expat audiences

ASSUMPTION: While the role requires specific experience and skills, a strong fit with Odin’s core values is equally important for success in this position.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between NPR 800,000 - 1,200,000 per annum, based on industry standards for marketing campaign specialists with 1-3 years of experience in Nepal.

Benefits:

• Gym Subsidies
• Growth Opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) and occasional flexibility for webinar scheduling.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Odin Mortgage & Tax operates in the financial services industry, specializing in Australian mortgage brokering and tax services for Australian expats and overseas investors.

Company Size: Odin Mortgage & Tax is a small to medium-sized company with 11-50 employees, offering a dynamic and collaborative work environment.

Founded: The company was founded in 2020 and has since expanded its global presence to include offices in Hong Kong, Singapore, Nepal, and soon Australia.

Company Description:

• Odin Mortgage & Tax is the global leader in Australian mortgage brokering and tax services for Australian expats and overseas investors.
• The company operates with high agency, deep accountability, and an obsession for delivering exceptional customer service.
• Odin Mortgage & Tax is committed to becoming the #1 choice for Australian mortgage and tax services worldwide.

Company Specialties:

• Australian mortgages for expats and overseas residents
• Australian mortgage brokerage
• Australian home loans
• Australian property investments
• Expat finance and expat mortgages

Company Website: http://www.odinmortgage.com/

ASSUMPTION: Odin Mortgage & Tax is a growing company with a strong focus on global expansion and exceptional customer service, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals with 1-3 years of experience in marketing campaigns or funnel building.

Reporting Structure: The Marketing Campaign Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including designers and sales teams.

Work Arrangement: This role is based on-site in Kathmandu, Nepal, with occasional flexibility for webinar scheduling.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expanding responsibilities as the company grows and enters new markets
• Gaining experience in a global, digital-first team with a strong focus on performance and creativity

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Odin Mortgage & Tax operates a modern, collaborative office environment in Kathmandu, Nepal.

Office Location(s): 8F, Ovest, 71-77 Wing Lok Street, Sheung Wan, Hong Kong; 50 Raffles Pl, Level 30 Singapore Land Tower, Unit 801, Singapore, 048623, SG; Kathmandu, Nepal (exact address not specified)

Geographic Context:

• Kathmandu, Nepal, is the capital and largest city of Nepal, with a population of over 1 million people.
• The city offers a mix of traditional Nepalese culture, modern amenities, and a growing expat community.
• Kathmandu is well-connected by air, with Tribhuvan International Airport serving as the primary gateway for international travel.

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) with occasional flexibility for webinar scheduling.

ASSUMPTION: The work environment at Odin Mortgage & Tax is collaborative, dynamic, and focused on delivering exceptional customer service in a global context.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the Marketing Manager and other team members
• Final decision and offer

Key Assessment Areas:

• Marketing campaign experience and skills
• Writing and editing abilities
• Attention to detail and organizational skills
• Alignment with Odin’s core values (Own it, Better Every Day, Wow Experience)

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills.
• Demonstrate your understanding of Odin’s core values and how they resonate with your approach to work.
• Prepare examples of successful marketing campaigns you’ve led or contributed to, focusing on results and learnings.

ATS Keywords: Marketing campaign, funnel building, copywriting, email marketing, A/B testing, analytics, HubSpot, collaboration, attention to detail, performance metrics, customer journey mapping, webinar promotion, proactive communication, process documentation

ASSUMPTION: The application process at Odin Mortgage & Tax is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for the company and the role.

🛠️ Tools & Technologies

• HubSpot (CRM and email marketing platform)
• Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
• Project management tools (e.g., Asana, Trello, or similar)
• Webinar platforms (e.g., Zoom, GoToWebinar, or similar)

ASSUMPTION: The tools and technologies used in this role are designed to streamline workflows, facilitate collaboration, and improve overall productivity.

👔 Cultural Fit Considerations

Company Values:

• Own it: Take responsibility, be accountable, and act with high agency.
• Better Every Day: Strive to improve continuously and embrace a growth mindset.
• Wow Experience: Deliver exceptional customer service and exceed expectations.

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Odin’s core values of Own it, Better Every Day, and Wow Experience?
• Are you comfortable working in a dynamic, global team with a strong focus on performance and creativity?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Odin Mortgage & Tax values candidates who demonstrate a strong fit with the company’s core values and work style, as well as a willingness to adapt and grow within the organization.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Working with a global team, which may necessitate flexibility in communication and scheduling
• Adapting to a dynamic and growing company, with potential changes in responsibilities and priorities
• Occasional weekend or evening work for webinar scheduling and execution

ASSUMPTION: While this role presents challenges, it also offers opportunities for professional growth and development within a dynamic and expanding company.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on lead generation and conversion through webinar-driven campaigns
• Odin Mortgage & Tax operates in a niche market (Australian expat and overseas investor mortgages), requiring a unique understanding of the target audience
• This role offers opportunities for career progression within a growing company, with potential expansion into new markets

ASSUMPTION: This role is unique in its focus on webinar-driven marketing campaigns and offers opportunities for professional growth and development within a dynamic and expanding company.

📝 Sample Projects

• Developing and executing a webinar campaign to generate bookings for Australian mortgage products
• Collaborating with designers and sales teams to create consistent and compelling marketing materials
• Analyzing campaign performance data to optimize results and improve future campaigns

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Campaign Specialist role at Odin Mortgage & Tax.

❓ Key Questions to Ask During Interview

• Can you describe the typical webinar funnel and how it integrates with other marketing channels?
• How does the Marketing team collaborate with other departments, such as Sales and Design?
• What are the most rewarding aspects of working at Odin Mortgage & Tax, according to current employees?
• How does the company support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company, helping candidates make informed decisions about their application and potential fit with Odin Mortgage & Tax.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Odin Mortgage & Tax careers page
• Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
• Prepare examples of successful marketing campaigns you’ve led or contributed to, focusing on results and learnings
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.