📌 Core Information
🔹 Job Title: Marketing Campaign Specialist
🔹 Company: Rubrik
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning pipeline generation for Cloud initiatives
- Managing all aspects of campaign management (strategy, execution, analysis)
- Driving integrated programming for brand awareness, lead generation, and customer engagement
- Collaborating with cross-functional teams (Field Marketing, Product Marketing, Digital Marketing, Sales)
ASSUMPTION: This role requires a high level of cross-functional collaboration and strategic thinking to drive successful campaigns and meet pipeline generation targets.
📋 Key Responsibilities
✅ Own pipeline generation across all stages of the funnel in support of Cloud initiatives
✅ Drive key, integrated programming that results in greater brand awareness, lead generation, and customer engagement within the Cloud spaces
✅ Partner with Field Marketing and Product Marketing to identify target audiences, develop a compelling narrative, and run relevant programming centrally and in region
✅ Work with the Digital Marketing team to construct multi-channel, multi-message paid programming
✅ Alongside the Strategic Events team, create impactful tradeshow and regional event experiences
✅ Align with Inside Sales and Sales to ensure successful lead and program follow-up
✅ Operate with a test-and-learn mindset, continuously seeking ways to optimize marketing execution as well as process
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience owning marketing programs or campaigns from start to finish, preferably targeting IT or cybersecurity audiences
Required Skills:
- Proven creativity in program development across digital, event, email, and paid advertising channels
- Ability to effectively engage with cross-functional teams and executive audiences
- Experience partnering closely with Inside Sales and Sales to drive opportunity creation and pipeline growth
- Copywriting expertise, both for Marketing and Sales purposes
- Knowledge of reporting and analytics using Salesforce and Tableau
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with cloud technologies and cybersecurity industry trends
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $132,000 - $172,000 USD per year (based on AI analysis of industry standards for this role, experience level, and location)
Benefits:
- Bonus potential
- Equity
- Benefits (not specified)
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on cybersecurity and data management
Company Size: 1,001-5,000 employees (mid-sized enterprise)
Founded: 2014 (11 years ago)
Company Description:
- Rubrik is a public company specializing in cloud data management, backup, and recovery solutions
- They focus on providing business resilience against cyberattacks, malicious insiders, and operational disruptions
- Rubrik's mission is to secure the world's data using Zero Trust Data Security™
Company Specialties:
- Ransomware Recovery
- Cloud Data Management
- Cyber Resiliency Solutions
- Backup and Recovery
- Ransomware Detection
Company Website: rubrik.com
ASSUMPTION: Rubrik's focus on cybersecurity and data management makes this role an excellent fit for candidates interested in these fields.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth into management or specialist positions
Reporting Structure: This role reports to the Global Campaigns Team and works closely with various cross-functional teams
Work Arrangement: Remote OK, with flexibility for in-person collaboration as needed
Growth Opportunities:
- Potential to take on more responsibility and lead campaigns or teams
- Opportunities to specialize in specific areas of marketing or focus on emerging technologies
- Chance to work on high-impact projects and contribute to Rubrik's growth and success
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing or specialize in cybersecurity and data management.
🌍 Location & Work Environment
Office Type: Remote-friendly, with physical offices in multiple locations
Office Location(s): Palo Alto, CA; Morrisville, NC; Austin, TX; Reston, VA; London, UK; Bengaluru, IN
Geographic Context:
- United States (Remote): This role can be performed remotely from anywhere in the United States
- International: Rubrik has offices in the UK and India, offering opportunities for international collaboration
- Time Zones: The United States has multiple time zones, allowing for collaboration with teams across the country and internationally
Work Schedule: Full-time, with flexibility for remote work and potential for occasional in-person collaboration
ASSUMPTION: The remote-friendly work environment offers flexibility and the opportunity to work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the global campaigns team lead
Key Assessment Areas:
- Campaign strategy and execution
- Cross-functional collaboration and communication skills
- Creativity and problem-solving abilities
- Industry knowledge and understanding of Rubrik's products and services
Application Tips:
- Tailor your resume to highlight relevant marketing campaign experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Rubrik's mission and values
- Be ready to discuss specific campaign examples and their outcomes during the interview
ATS Keywords: Marketing Campaigns, Cloud Initiatives, Pipeline Generation, Cross-Functional Collaboration, Campaign Management, Brand Awareness, Lead Generation, Customer Engagement, Sales Collaboration, Digital Marketing, Event Management, Creativity, Test-and-Learn Mindset
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, creativity, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Salesforce
- Tableau
- Marketo or Pardot (preferred)
- Campaign management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Integrity
- One Rubrik
- Performance Driven
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and analytics to inform your marketing strategies?
- Do you have a proven track record of driving successful marketing campaigns?
ASSUMPTION: Candidates who align with Rubrik's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with industry trends and emerging technologies in cybersecurity and data management
- Balancing remote work and in-person collaboration with teams across different time zones
- Meeting pipeline generation targets and other performance metrics
ASSUMPTION: These challenges require strong project management, communication, and time management skills to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on cloud initiatives and cybersecurity, requiring industry-specific knowledge and expertise
- Rubrik's mid-sized enterprise structure offers more opportunities for growth and impact compared to smaller organizations, but may have more competition for advancement
- This role's focus on pipeline generation and cross-functional collaboration sets it apart from other marketing positions, requiring a unique blend of skills and experience
ASSUMPTION: Candidates should consider their interest in cybersecurity and data management, as well as their career goals, when comparing this role to other marketing positions.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive brand awareness and lead generation for a new cloud product launch
- Collaborating with the events team to create an impactful tradeshow experience that showcases Rubrik's unique value proposition
- Partnering with the digital marketing team to optimize paid advertising campaigns and improve ROI
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the cross-functional nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the most successful marketing campaign you've led, and what made it a success?
- How does Rubrik support the growth and development of its marketing team members?
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does Rubrik measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What opportunities are there for collaboration with other teams, such as product marketing or sales, in this role?
ASSUMPTION: These questions help candidates understand the role's priorities, the team's dynamics, and the company's growth trajectory.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing campaign experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Rubrik's mission and values
- Be ready to discuss specific campaign examples and their outcomes during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
