Marketing Campaign Specialist - EMEA

📌 Core Information

🔹 Job Title: Marketing Campaign Specialist - EMEA

🔹 Company: HSI

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 4-6 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Designing, building, and executing B2B marketing campaigns across various channels
• Managing webinars and events from concept to completion
• Creating compelling content that translates technical features into customer value
• Collaborating with sales and product teams to align marketing efforts with business objectives
• Analyzing campaign performance and translating data into actionable insights

ASSUMPTION: This role requires a strong blend of strategic thinking and hands-on execution. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Lead and deliver high-impact B2B marketing campaigns across email, events, webinars, and digital channels to build awareness, generate leads, and grow pipeline

✅ Manage webinars and trade shows from concept to completion – planning, logistics, promotion, execution, and follow-up

✅ Write compelling campaign copy, blogs, and content that translates our solutions into clear customer value

✅ Run LinkedIn ad campaigns and support PPC initiatives to drive quality leads

✅ Track campaign performance and translate data into actionable insights and results

✅ Work closely with sales and product teams to align marketing efforts with business objectives

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of B2B marketing experience in a SaaS environment

Required Skills:

• HubSpot proficiency – comfortable building campaigns, landing pages, and workflows
• Proven experience managing and promoting events and webinars end-to-end
• Strong content writing abilities for emails, blogs, and campaign materials
• Proven ability to manage multi-channel campaigns that drive pipeline and deliver results
• Experience with LinkedIn advertising and digital marketing campaigns

Preferred Skills:

• EHS industry exposure or interest in workplace safety
• Experience with industry bodies or third-party organizations
• PPC campaign management experience

ASSUMPTION: While not explicitly stated, a strong understanding of the EHS industry and its regulations would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Marketing Campaign Specialist with 4-6 years of experience in the UK)

Benefits:

• Fully remote working arrangement
• Occasional European events (travel required)
• Growth opportunity to progress to head of marketing as the team expands
• Supportive leadership with regular 1:1s and genuine mentorship
• Meaningful work marketing solutions that improve workplace safety and save lives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal structures and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HSI is a leading provider of Environmental, Health & Safety (EHS) software and training content, helping companies keep employees safe, skilled, and compliant. The EHS industry is a critical sector focused on protecting and enhancing the well-being of workers.

Company Size: HSI has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: HSI was founded in 1971 and has since grown to become a leader in its industry, offering a wealth of experience and expertise.

Company Description:

• HSI is a leader in Environmental, Health and Safety (EHS) and workforce development software, training, and compliance solutions.
• Their content solutions and technology platform enable safety, HR, and operations managers to train employees on necessary workforce skills, keep workers safe, and meet regulatory and operational compliance requirements.
• HSI's mission is to make the workplace safer and smarter, ultimately saving lives and improving overall workplace efficiency.

Company Specialties:

• CPR/AED/First Aid/Emergency Care Training Solutions
• Workplace Safety & Compliance Training Solutions
• Continuing Ed for EMS/ Fire Professionals
• Independent Training Center/ Instructor Solutions
• Comprehensive Learning Management System
• LOOP CPR Training Game
• Chemical Management and Compliance
• EHS, Professional Development, Industrial Skills Training, Safety Management, ESG, Environmental Health and Safety, Environmental Social Governance, Workforce development, Safety Training, Soft Skills Training, and Diversity Equity and Inclusion

Company Website: http://www.hsi.com

ASSUMPTION: HSI's focus on EHS makes it an attractive employer for candidates interested in making a positive impact on workplace safety and compliance.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 4-6 years of B2B marketing experience in a SaaS environment.

Reporting Structure: The Marketing Campaign Specialist will report directly to the EMEA Marketing Director and collaborate closely with sales and product teams.

Work Arrangement: This role is fully remote, with occasional European events requiring travel.

Growth Opportunities:

• Potential to progress to head of marketing as the team expands
• Exposure to various aspects of the marketing funnel and real campaigns with real impact
• Development under a supportive, mentorship-focused leader

ASSUMPTION: The growth opportunities in this role are significant, given HSI's expanding presence across the UK and Europe.

🌍 Location & Work Environment

Office Type: Fully remote working arrangement

Office Location(s): United Kingdom (with occasional European events)

Geographic Context:

• The United Kingdom offers a diverse and vibrant business environment, with a strong focus on EHS regulations and compliance.
• The remote work arrangement provides flexibility and the opportunity to work from various locations within the UK.
• Occasional European events will allow the candidate to gain exposure to different markets and cultures.

Work Schedule: Full-time (40 hours per week), with flexibility for occasional European events

ASSUMPTION: The remote work arrangement and occasional European events will appeal to candidates seeking a flexible and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the EMEA Marketing Director

Key Assessment Areas:

• Campaign management skills
• Event management experience
• Content creation abilities
• Analytical mindset and data-driven approach
• Cultural fit and alignment with HSI's values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience, campaign management skills, and event management experience.
• Prepare examples of successful campaigns you've managed and the results you've achieved.
• Demonstrate your understanding of the EHS industry and HSI's mission during the interview.

ATS Keywords: B2B Marketing, Campaign Management, Event Management, Content Creation, Digital Marketing, Analytics, Reporting, Cross-Team Collaboration, HubSpot, LinkedIn Advertising, PPC Campaigns, Self-Starter, Growth Mindset, Analytical Mindset, Confident Communicator, Flexible

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit with HSI's values and work environment.

🛠️ Tools & Technologies

• HubSpot
• LinkedIn Ads
• PPC platforms (e.g., Google Ads)
• Event management platforms (e.g., Eventbrite, Bizzabo)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The candidate should have experience with the listed tools and technologies, as they are essential for the role's day-to-day responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Safety: Prioritizing the well-being of workers and creating safe work environments
• Compliance: Ensuring adherence to regulations and industry standards
• Innovation: Developing cutting-edge solutions to meet the evolving needs of the EHS industry
• Collaboration: Working together to achieve common goals and drive success

Work Style:

• Independent: Ability to work autonomously and manage multiple projects simultaneously
• Data-driven: Using data and analytics to inform decision-making and improve campaign performance
• Adaptable: Embracing change and responding to new challenges and opportunities
• Collaborative: Working effectively with cross-functional teams to achieve shared objectives

Self-Assessment Questions:

• Do you have a proven track record of managing successful B2B marketing campaigns?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have experience managing events and webinars from concept to completion?
• Are you able to translate technical features into clear customer value through compelling content?
• Do you have a strong analytical mindset and the ability to translate data into actionable insights?

ASSUMPTION: Candidates who align with HSI's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and regulations in the fast-paced EHS sector
• Occasional travel requirements for European events
• Balancing strategic thinking with hands-on campaign execution

ASSUMPTION: The candidate should be aware of these potential challenges and be prepared to address them effectively in the role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong blend of strategic thinking and hands-on campaign execution
• The focus on the EHS industry sets this role apart from other B2B marketing positions, offering a unique opportunity to make a positive impact on workplace safety and compliance
• This role provides significant growth opportunities, as HSI continues to expand its presence across the UK and Europe

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Managing a successful email marketing campaign that generates a significant increase in leads and pipeline
• Planning and executing a webinar series that establishes HSI as a thought leader in the EHS industry
• Developing a targeted LinkedIn ad campaign that drives high-quality leads and improves ROI

ASSUMPTION: These sample projects demonstrate the hands-on nature of the role and the impact the candidate can make in their first year.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does HSI support the growth and development of its marketing team members?
• What are the most significant challenges facing the EHS industry, and how does HSI address them?
• How does HSI measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company culture like, and how does it support a remote work environment?

ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience, campaign management skills, and event management experience
• Prepare examples of successful campaigns you've managed and the results you've achieved
• Demonstrate your understanding of the EHS industry and HSI's mission during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.