Marketing Campaign Specialist - Financing

📌 Core Information

🔹 Job Title: Marketing Campaign Specialist - Financing

🔹 Company: Scratch Financial

🔹 Location: Pasadena, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Executing data-driven marketing campaigns leveraging CRM and Data Warehouse data
• Managing the borrower and practice lifecycle, setting targets and optimizing campaign strategies
• Collaborating with cross-functional teams, including marketing, sales, and IT
• Analyzing complex data sets through both ad hoc research and structured approaches
• Working in a remote-first company with flexibility to work on-site in Pasadena

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and collaboratively in a remote environment.

📋 Key Responsibilities

✅ Execute data-driven marketing campaigns leveraging CRM (Hubspot) and Data Warehouse (Google Cloud) data

✅ Manage the borrower and practice lifecycle, including application, finalization, and loan servicing

✅ Set targets, ensure data availability for segmentation and targeting, own campaign testing & reporting processes, and make recommendations for future optimization

✅ Collaborate with cross-functional teams, including marketing, sales, and IT, to achieve results in a team-first environment

ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 2-4 years of experience implementing and managing CRM strategies, ideally in a B2B2C or multi-sided platform environment

Required Skills:

• Proven experience in planning, executing, and analyzing CRM marketing campaigns
• Strong analytical skills with the ability to interpret complex data sets through both ad hoc research and structured approaches (e.g. A/B Testing, Attribution)
• Familiarity with marketing automation tools (Salesforce Marketing Cloud preferred) and their integration with CRM systems
• Experience in utilizing data analytics tools such as Looker, Sigma Computing, or similar
• Proven ability to collaborate with cross-functional teams, including marketing, sales, and IT
• Strong problem-solving skills with the ability to think strategically and propose innovative solutions

Preferred Skills:

• Relevant certifications in CRM platforms or data analytics
• Experience working in FinTech, HCIT or similarly regulated industries

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong understanding of the financial services industry and experience working with regulated data.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 per year

Benefits:

• Unlimited PTO
• Covered Healthcare
• 401k Match
• Cell Plan Reimbursement
• Monthly Recognition Opportunities
• Learning Platforms and Resources
• Equity Retention Policy
• Generous Parental Leave

Working Hours: Full-Time (40 hours per week)

ASSUMPTION: The salary range provided is competitive for the role and experience level in the Pasadena, CA area.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2016

Company Description:

• Scratch Financial offers access to simple, friendly payment plans without long-term commitments, membership fees, sign-up costs, or the need for hardware.
• Join over 12,000 practices that offer Scratch Plans nationwide* and in Canada.
• Becoming a partner takes only 60 seconds – yes, it's that simple.

Company Specialties:

• Veterinary Payment Solutions
• Pet Owners Payment Solutions
• Pet Care Providers Underwriting
• Veterinarian Clinic Payments
• Veterinary Healthcare
• Alleviate Veterinary Payments
• Veterinarian Financing for Customers
• Pet Friendly Payment Plans

Company Website: http://scratchpay.com

ASSUMPTION: Scratch Financial is a growing company in the financial services industry, focusing on providing simple and accessible payment plans for veterinary care.

📊 Role Analysis

Career Level: Mid-Career

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote OK, with an office space in Pasadena available for use

Growth Opportunities:

• Potential to grow into a management role as the company expands
• Opportunities to work on various campaigns and projects, gaining diverse experience
• possibility to move into other areas of marketing or the business as the company grows

ASSUMPTION: This role offers significant growth potential as the company continues to expand its services and customer base.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with an office space available)

Office Location(s): Pasadena, CA

Geographic Context:

• Pasadena is located in Los Angeles County, approximately 10 miles northeast of downtown Los Angeles
• The city offers a mix of urban and suburban living, with a population of around 140,000
• Pasadena is known for its high-quality schools, cultural attractions, and outdoor activities

Work Schedule: Flexible, with core hours of 9:00 AM - 5:00 PM PST

ASSUMPTION: The work environment is collaborative and supportive, with a strong emphasis on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• Behavioral and technical interviews
• Final round interview with the hiring manager

Key Assessment Areas:

• Problem-solving skills
• Analytical skills
• Campaign strategy and execution
• Collaboration and communication skills

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to the specific role and company
• Prepare for behavioral and situational interview questions
• Research the company and industry to demonstrate your understanding and enthusiasm

ATS Keywords: CRM, Marketing Automation, Data Analytics, Campaign Strategy, Collaboration, Problem-Solving

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• Hubspot (CRM)
• Salesforce Marketing Cloud
• Google Cloud Data Warehouse
• Looker or Sigma Computing (data analytics tools)

ASSUMPTION: The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Transparent

Work Style:

• Remote-first, with flexibility for on-site work in Pasadena
• Collaborative and supportive team environment
• Strong emphasis on work-life balance
• Fast-paced and dynamic, with a focus on continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment, with the ability to manage your time and priorities effectively?
• Are you comfortable working with complex data sets and analyzing trends to inform campaign strategies?
• Do you have experience working with CRM and marketing automation tools, and are you comfortable learning new technologies as needed?

ASSUMPTION: The ideal candidate will be comfortable working remotely, have strong analytical skills, and be eager to learn and adapt to new technologies.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Managing multiple projects and deadlines may be challenging at times
• The role may require occasional travel for meetings or events
• The financial services industry is heavily regulated, which may present unique challenges and compliance requirements

ASSUMPTION: The ideal candidate will be able to thrive in a remote work environment, manage multiple projects effectively, and adapt to the unique challenges of the financial services industry.

📈 Similar Roles Comparison

• This role is similar to a Marketing Campaign Manager or Marketing Automation Specialist in other industries
• However, the financial services industry presents unique challenges and compliance requirements
• This role may offer more growth potential as the company continues to expand its services and customer base

ASSUMPTION: The ideal candidate will have experience in the financial services industry or be eager to learn about the unique challenges and opportunities it presents.

📝 Sample Projects

• Developing and executing a targeted email campaign to increase customer engagement and retention
• Analyzing customer data to identify trends and optimize campaign strategies
• Collaborating with cross-functional teams to create and implement a new customer referral program

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the biggest challenges facing the marketing team currently, and how does this role help address them?
• How does the company support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
• How does the company approach work-life balance, especially for remote employees?

ASSUMPTION: The ideal candidate will come prepared with thoughtful questions that demonstrate their understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume through the Scratch Careers Page
• Tailor your resume to highlight relevant experience and achievements
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare for behavioral and situational interview questions
• Research the company and industry to show your enthusiasm and preparation
• Follow up with the hiring manager one week after your interview, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.