📌 Core Information
🔹 Job Title: Marketing Campaigns Assistant Manager
🔹 Company: The LEGO Group
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Delivering the EMEA LEGO Retail events calendar
- Supporting marketing campaign execution and shopper activations
- Managing local marketing initiatives to increase store footfall
- Leading marketing communications with store teams
- Overseeing in-store engagement programmes
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving in-store engagement and sales.
📋 Key Responsibilities
✅ Deliver the EMEA LEGO Retail events calendar, including LEGO building events, workshops, and store anniversaries.
✅ Support marketing campaign execution and shopper activations with Campaign Managers.
✅ Manage local marketing initiatives to increase store footfall.
✅ Lead marketing communications with store teams and share plans across EMEA functions.
✅ Oversee in-store engagement programmes (e.g. Passport, event booking tool).
✅ Provide ad-hoc support on campaigns and special projects across the team.
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution to deliver successful marketing campaigns and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in retail campaign or trade marketing
Required Skills:
- Expert knowledge of in-store shopper touchpoints
- Experience delivering in-store events
- Ability to develop in-store materials
- Project management and time management expertise
- Understanding of retail operations, both stores and eCommerce
Preferred Skills:
- Experience working with external agencies
- Fluency in additional languages
ASSUMPTION: Candidates with experience in retail marketing, event planning, and project management are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources
- Colleague Discount
- Bonus scheme
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Campaigns Assistant Manager role in London. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The LEGO Group operates in the manufacturing industry, specializing in the production of LEGO® bricks and educational toys. The company is known for its iconic building blocks and has a strong focus on learning-through-play and creativity.
Company Size: The LEGO Group has 10,001+ employees globally, with regional hubs in Billund, Denmark; Boston, USA; London, UK; Shanghai, China; and Singapore. This size allows for diverse opportunities and a global perspective while maintaining a family-owned culture.
Founded: The LEGO Group was founded in 1932 by Ole Kirk Kristiansen and has since grown into a global brand with a strong commitment to children's rights and child wellbeing.
Company Description:
- The LEGO Group is a purposeful and responsible global brand that inspires builders all around the world.
- The company is committed to creating play experiences that are sold in over 130 countries worldwide.
- The LEGO Group remains proudly family-owned, with headquarters in Billund, Denmark, and regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore.
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: https://www.lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group's unique brand and commitment to children's rights make it an attractive employer for individuals passionate about play, learning, and creativity.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take the next step in their career, with the opportunity to grow within the LEGO Group.
Reporting Structure: The Marketing Campaigns Assistant Manager reports to the LEGO Retail Regional Marketing team, supporting the EMEA region (WE & REEMEA).
Work Arrangement: This role follows a hybrid work arrangement called "Best of Both," requiring 3 days in the office location and 2 days from home.
Growth Opportunities:
- Progression to a Campaign Manager role within the LEGO Retail Regional Marketing team
- Expansion into other marketing roles within the LEGO Group
- Development of leadership and management skills
ASSUMPTION: This role offers opportunities for career growth and development within the LEGO Group, with a focus on driving marketing campaigns and events for the retail sector.
🌍 Location & Work Environment
Office Type: The LEGO Group's London office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): The LEGO Group's London office is located in the heart of the city, offering easy access to public transportation and various amenities.
Geographic Context:
- London is a vibrant, multicultural city with a rich history and diverse cultural scene.
- The city offers a wide range of housing options, from urban apartments to suburban family homes.
- London is well-connected by public transportation, with an extensive network of buses, trains, and underground lines.
Work Schedule: The hybrid work arrangement requires 3 days in the office and 2 days from home, with core hours from 9:00 AM to 5:00 PM (with a 1-hour lunch break).
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to enjoy the best of both office and remote work environments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the regional marketing director
Key Assessment Areas:
- Marketing campaign experience and strategy
- Event planning and execution
- Project management and time management skills
- Retail marketing knowledge and understanding of shopper touchpoints
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Highlight relevant marketing campaign and event experience in your resume
- Tailor your cover letter to demonstrate your passion for the LEGO brand and commitment to children's rights
- Prepare examples of successful marketing campaigns or events you've managed, focusing on strategy, execution, and results
ATS Keywords: Marketing Campaigns, Retail Marketing, Event Planning, Project Management, Shopper Activations, Local Marketing, In-Store Events, Marketing Communications, E-Commerce, Retail Operations
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing marketing campaign experience, event planning skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies for this role are common to the marketing industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Collaboration
- Integrity
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody the LEGO Group's values in your daily work?
- Can you provide an example of a time when you successfully planned and executed a marketing campaign or event, and how did you ensure it aligned with the company's values?
- How do you stay organized and manage your time effectively when working on multiple projects simultaneously?
ASSUMPTION: The LEGO Group values creativity, imagination, learning, collaboration, and integrity, and candidates should be prepared to demonstrate how their work style aligns with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a hybrid work arrangement and balancing office and remote work
- Working with diverse teams across multiple countries and time zones
- Maintaining a strong focus on children's rights and wellbeing in all marketing activities
ASSUMPTION: These challenges are common to marketing roles within large, global organizations and can be overcome with strong project management skills, adaptability, and a commitment to the company's values.
📈 Similar Roles Comparison
- This role differs from a Campaign Manager role in that it focuses more on event planning and execution, while a Campaign Manager role may involve more strategic planning and oversight.
- Compared to a Marketing Coordinator role, this position requires more experience and offers greater responsibility for driving marketing campaigns and events.
- In terms of career path, this role can lead to progression into a Campaign Manager role or other marketing positions within the LEGO Group.
ASSUMPTION: This role offers a unique blend of strategic planning, project management, and hands-on execution, making it an attractive opportunity for marketing professionals looking to grow their careers within the LEGO Group.
📝 Sample Projects
- Planning and executing a LEGO building event for a major retail store opening
- Developing and implementing a local marketing campaign to increase store footfall during a key sales period
- Managing in-store engagement programs, such as the LEGO Passport and event booking tool, to enhance the customer experience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Campaigns Assistant Manager role within the LEGO Group.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the LEGO Retail Regional Marketing team?
- How does this role contribute to the overall success of the LEGO Group's marketing efforts, and what are the key performance indicators (KPIs) for this position?
- What opportunities are there for professional development and growth within the LEGO Group, particularly for marketing professionals?
- How does the LEGO Group support work-life balance for employees, particularly those working in a hybrid arrangement?
- Can you provide an example of a successful marketing campaign or event that the LEGO Group has executed, and what made it so effective?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://lego.wd103.myworkdayjobs.com/LEGO_External/job/London/Marketing-Campaigns-Assistant-Manager_0000024604
- Tailor your resume to highlight relevant marketing campaign and event experience, as well as any skills or qualifications that match the required and preferred qualifications listed in the job description.
- Write a cover letter that demonstrates your passion for the LEGO brand and commitment to children's rights, as well as your relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or events you've managed, focusing on strategy, execution, and results, to discuss during the interview process.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
