📌 Core Information
🔹 Job Title: Marketing Campaigns Manager
🔹 Company: Black & Veatch Family of Companies
🔹 Location: Overland Park, Kansas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of integrated marketing campaigns
- Cross-functional collaboration with various teams
- Performance analysis and optimization of marketing campaigns
- Expertise in campaign management, digital marketing, and performance media
- Ability to work independently and in a team environment
ASSUMPTION: This role requires a high level of organization, communication, and analytical skills to manage multiple campaigns simultaneously and meet deadlines.
📋 Key Responsibilities
✅ Develop and lead integrated marketing campaigns tailored to specific market segments and client personas
✅ Define processes for campaign workflow and coordinate with internal and external teams
✅ Oversee end-to-end planning for campaigns, including strategy development, audience-based targets, messaging, content, media planning, and channel activation
✅ Communicate regularly with stakeholders on campaign status and performance
✅ Optimize campaigns using data-driven insights to improve conversion rates and ROI
✅ Collaborate with commercial marketing, sales, and pursuits teams to ensure campaign alignment and consistency
✅ Define KPIs and success metrics, monitor campaign performance, and generate insights to inform future strategies
ASSUMPTION: This role requires a strong understanding of marketing principles, campaign development, and digital marketing channels to create effective and engaging campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, analytics, or a related field
Experience: 8+ years of experience in marketing with a strong focus on campaign management, digital marketing, and performance media
Required Skills:
- Campaign strategy and planning
- Project management and organization
- Excellent communication and writing skills
- Analytical and problem-solving skills
- Familiarity with B2B marketing strategies and enterprise sales cycles
Preferred Skills:
- Experience supporting regional and global deployment of marketing campaigns
- Assertive and ownership mentality
- Ability to hold crucial conversations and negotiate between stakeholders
- Comfortable working in matrixed organizations and cross-functional teams
ASSUMPTION: Candidates with a proven track record in campaign management and digital marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Campaigns Manager with 8+ years of experience in the Kansas City metro area)
Benefits:
- 401K match
- Medical, dental, and vision insurances
- Disability insurance
- Wellness program
- Flexible work schedules
- Paid vacation and holiday time
- Sick time and dependent sick time
- Adoption reimbursement
- Tuition reimbursement
- Vendor discounts
- Employment referral program
- AD&D insurance
- Pre-taxed accounts
- Voluntary legal plan
- Performance-based bonus program
Working Hours: 40 hours per week, with flexible work options after the first 90 days of employment based upon manager discretion, job performance, and work assignments
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal equity and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Construction
Company Size: 1,001-5,000 employees
Founded: 1996
Company Description:
- Overland Contracting Inc. (OCI) is a Black & Veatch Company (B&V) that provides construction services in the open/merit shop arena
- OCI offers direct hire or subcontract strategies utilizing open shop labor in support of EPC projects as well as construction-only work for the telecom, energy, and water markets across the country
- OCI is tailored to fit clients' needs and offers options through direct hire or subcontract strategies
Company Specialties:
- Power
- Oil & Gas
- Telecommunications
- Water
- Management Consulting
- and Special Projects
Company Website: OverlandContracting.com
ASSUMPTION: Overland Contracting Inc. is a subsidiary of Black & Veatch, focusing on construction services in the open/merit shop arena. OCI supports various industries, including telecom, energy, and water, offering direct hire or subcontract strategies to fit clients' needs.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports directly to the Business Enablement team within Black & Veatch
Work Arrangement: Hybrid, with flexible work options after the first 90 days of employment based upon manager discretion, job performance, and work assignments
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the Business Enablement team or other departments within Black & Veatch
- Opportunities to expand expertise in campaign management, digital marketing, and performance media
- Possibility to work on high-profile projects and collaborate with various teams across the organization
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 10950 Grandview Dr., Overland Park, KS 66210, US
Geographic Context:
- Overland Park, Kansas, is a suburb of the Kansas City metropolitan area
- The city offers a mix of urban and suburban living with a variety of amenities, including parks, shopping, and dining options
- Overland Park is known for its high-quality schools and family-friendly neighborhoods
Work Schedule: 40 hours per week, with flexible work options after the first 90 days of employment based upon manager discretion, job performance, and work assignments
ASSUMPTION: The office location in Overland Park, Kansas, offers a convenient suburban setting with easy access to the Kansas City metropolitan area and its amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the director of Business Enablement or another senior leader
- Background check and onboarding
Key Assessment Areas:
- Campaign management and digital marketing expertise
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on campaign management, digital marketing, and problem-solving scenarios
- Research Black & Veatch and Overland Contracting Inc. to demonstrate your understanding of the company and its mission
ATS Keywords: Campaign Management, Digital Marketing, Performance Media, Project Management, Marketing Strategy, B2B Marketing, Stakeholder Management, Analytics, Marketing Campaigns, Marketing Communications
ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring team and the company's current recruitment practices.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Excellence
- Stewardship
- Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with Black & Veatch's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a matrixed organization and collaborating with various teams?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
ASSUMPTION: Candidates who demonstrate a strong fit with Black & Veatch's core values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Balancing the needs of various stakeholders, including business leaders, functional leaders, and external agencies
- Keeping up with the latest trends and best practices in digital marketing and campaign management
- Working in a matrixed organization and navigating complex internal structures
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Marketing Manager role within other organizations, with a focus on campaign strategy, execution, and performance analysis
- However, this role is unique in its focus on integrated marketing campaigns and cross-functional collaboration within the construction industry
- Career paths for this role may include advancement to senior marketing roles or management positions within the Business Enablement team or other departments within Black & Veatch
ASSUMPTION: While this role shares similarities with other marketing campaign manager roles, its focus on the construction industry and cross-functional collaboration sets it apart.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product or service offering
- Conducting market research and analysis to inform campaign strategy and messaging
- Creating and optimizing landing pages and other marketing materials to improve conversion rates and ROI
- Managing external agency relationships to ensure campaign alignment and consistency
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to performance analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns that this role will be responsible for, and what are the key objectives and target audiences for these campaigns?
- How does this role collaborate with other teams within the Business Enablement department and across the organization?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does Black & Veatch support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are these KPIs tracked and reported on?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its responsibilities, as well as your commitment to understanding the company's culture and marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on campaign management, digital marketing, and problem-solving scenarios
- Research Black & Veatch and Overland Contracting Inc. to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application (if you have not heard back)
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
