Marketing Campaigns Manager

📌 Core Information

🔹 Job Title: Marketing Campaigns Manager

🔹 Company: Lamudi

🔹 Location: Makati City, Makati, Philippines

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Operational backbone for Lamudi’s developer marketing campaigns
• Close collaboration with Account Managers to turn client needs into actionable briefs
• Cross-functional coordination with internal teams for timely and high-quality delivery of campaign assets
• End-to-end campaign lifecycle management, ensuring projects are delivered on time, within scope, and aligned with brand standards

ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with various internal teams and external clients.

📋 Key Responsibilities

✅ Campaign Planning & Execution: Translate client marketing objectives into comprehensive campaign plans, including timelines, deliverables, and KPIs, ensuring seamless rollout across digital and offline channels.

✅ Cross-functional Coordination: Collaborate with internal teams such as design, content, performance marketing, and product to ensure timely and high-quality delivery of campaign assets.

✅ Client Liaison: Work hand-in-hand with Account Managers to understand client goals, gather campaign requirements, and provide regular updates on performance and progress.

✅ Project Management: Oversee end-to-end campaign lifecycles, ensuring projects are delivered on time, within scope, and aligned with brand standards and campaign objectives.

✅ Performance Monitoring: Track and analyze campaign performance metrics to evaluate success, optimize ongoing efforts, and provide actionable insights and reports to internal stakeholders and clients.

✅ Process Improvement: Identify opportunities to enhance campaign workflows and communication channels to drive efficiency and improve outcomes.

✅ Market and Competitor Insights: Stay informed on real estate market trends and competitor activities to inform campaign strategies and deliver best-in-class marketing solutions.

✅ Compliance and Brand Alignment: Ensure all campaign materials meet internal branding guidelines and comply with regulatory and client-specific requirements.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience: Proven experience in social media management, digital marketing, and brand strategy.

Required Skills:

• Campaign planning and execution
• Cross-functional coordination
• Client liaison
• Project management
• Performance monitoring
• Process improvement
• Market and competitor insights
• Compliance and brand alignment
• Strong understanding of digital marketing tools (Google Ads, Facebook Ads Manager, SEO, email marketing platforms, etc.)

Preferred Skills:

• Experience in lead generation campaigns
• Fluency in Filipino (Tagalog) and English

ASSUMPTION: Candidates with experience in real estate marketing or a related industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: PHP 50,000 - 80,000 per month (Based on experience and industry standards for a Marketing Campaigns Manager in the Philippines)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee discounts on Lamudi services

Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break) plus occasional overtime as needed

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Campaigns Manager in the Philippines, considering the company size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Lamudi is a leading property technology (PropTech) company in Indonesia, providing solutions for everyone to market, rent, sell, buy, and finance property with a seamless end-to-end experience.

Company Size: Lamudi has 201-500 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: Lamudi was founded in 2014 and has since grown to become a part of Digital Classifieds Group, a leading operator of online property marketplaces in Southeast Asia.

Company Description:

• Lamudi is the largest property technology (PropTech) company in Indonesia
• Provides solutions for everyone to market, rent, sell, buy, and finance property with a seamless end-to-end experience
• Empowers real estate agents and connects them to over 22 million prospective buyers

Company Specialties:

• Property Listings
• Commercial Property
• Residential Property
• Real Estate Marketplace
• Marketplace and Internet Company

Company Website: http://www.lamudi.co.id

ASSUMPTION: Lamudi's focus on technology and innovation in the real estate industry provides opportunities for growth and learning in the digital marketing field.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Campaigns Manager will report directly to the Marketing Director and work closely with cross-functional teams such as design, content, performance marketing, and product.

Work Arrangement: This role is on-site, requiring the candidate to work from Lamudi's office in Makati City, Philippines.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion of responsibilities to include management of a team of marketing professionals
• Opportunities to work on high-impact projects and campaigns that drive business growth

ASSUMPTION: Lamudi's focus on growth and expansion provides ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Lamudi's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Jl. Gatot Subroto No.Kav 18, RT.6/RW.1, Kuningan, Kuningan Bar., Kec. Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Jakarta Selatan, Jakarta 12710, ID

Geographic Context:

• Makati City is the financial center of the Philippines and home to many multinational corporations
• The city offers a vibrant nightlife, numerous dining options, and shopping centers
• Makati City has a tropical monsoon climate, with hot and humid weather year-round

Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break) plus occasional overtime as needed

ASSUMPTION: Makati City's central location and vibrant atmosphere provide a convenient and enjoyable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing Director
• Background check and offer

Key Assessment Areas:

• Campaign planning and execution skills
• Cross-functional collaboration and communication
• Problem-solving and analytical skills
• Cultural fit and alignment with Lamudi's values

Application Tips:

• Highlight relevant experience and achievements in digital marketing and campaign management
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful marketing campaigns you've worked on and the results you achieved

ATS Keywords: Marketing Campaigns Manager, Campaign Planning, Cross-functional Coordination, Client Liaison, Project Management, Performance Monitoring, Process Improvement, Market Insights, Compliance, Digital Marketing, Social Media Management, Brand Strategy, SEO, Email Marketing, Google Ads, Facebook Ads Manager

ASSUMPTION: Lamudi's hiring process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a proven track record of successfully managing marketing campaigns?

ASSUMPTION: Candidates who align with Lamudi's values and work style will be the best fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Working with cross-functional teams and external clients, necessitating excellent communication and collaboration skills
• Keeping up with the fast-paced nature of the digital marketing industry, requiring continuous learning and adaptation
• Occasional overtime and weekend work may be required to meet campaign deadlines

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Campaigns Manager vs. Marketing Manager: The former role is more focused on campaign execution and project management, while the latter role may involve more strategic planning and team management
• Marketing Campaigns Manager vs. Digital Marketing Specialist: The former role is more focused on campaign planning and execution, while the latter role may involve more tactical implementation and optimization of digital marketing channels
• Career path comparison: Marketing Campaigns Manager → Senior Marketing Campaigns Manager → Marketing Director → Chief Marketing Officer

ASSUMPTION: This role is well-suited for candidates with experience in digital marketing and campaign management, looking to advance their careers in the marketing field.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new residential property development, including digital and offline channels
• Managing a team of marketing professionals to deliver assets for multiple client campaigns, ensuring timely and high-quality delivery
• Analyzing campaign performance data to optimize ongoing efforts and provide actionable insights to internal stakeholders and clients

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other teams within the marketing department and the company as a whole?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Lamudi support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported within the marketing department?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to understanding the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns you've worked on and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.