📌 Core Information
🔹 Job Title: Marketing Campaigns Manager
🔹 Company: IFS
🔹 Location: Itasca, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (EST zone required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing plans based on local market needs
- Collaborating with sales teams and customers to drive targeted initiatives
- Scaling successful campaigns globally
- Managing regional marketing budgets and recommending allocations
- Monitoring and analyzing marketing activity performance and optimizing programs
ASSUMPTION: This role requires strong project management, data-driven decision-making, and excellent communication skills to align stakeholders and prioritize effectively.
📋 Key Responsibilities
✅ Develop the annual regional marketing plan, tying in new business campaigns and centrally-supported activities
✅ Own the development of regional new business campaigns (multi-touch & multi-channel)
✅ Work with central functions to execute campaigns and manage regional marketing budgets
✅ Scale successful regional campaigns globally
✅ Engage with business development, sales teams, partners, and customers to understand market trends and needs
✅ Monitor and analyze marketing activity performance, provide regular reports, and optimize programs
✅ Attend sales meetings to align with go-to-market strategies and regional market insights
✅ Monitor incoming leads and MQLs, ensuring accurate data and fast follow-up by sales
✅ Partner with the Global Events Specialist on regional event execution and regionalize global event plans
✅ Develop content as needed to fill campaign gaps
ASSUMPTION: This role involves a high degree of autonomy and initiative, as well as a willingness to travel as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of direct experience providing regional or field marketing support, preferably with B2B technology companies
Required Skills:
- Project Management
- Campaign Strategy & Planning
- Performance Analysis
- Initiative (or Work Autonomously)
- Excellent communication skills
- Data-driven decision-making
- Willingness to travel as needed
Preferred Skills:
- Fluency in additional languages
- Experience with marketing automation tools
- Knowledge of the EAM or CMMS industry
ASSUMPTION: Proficiency in Microsoft Office Suite and CRM software is assumed.
💰 Compensation & Benefits
Salary Range: $75,000 to $100,000 plus 5% bonus potential
Benefits:
- Flexible paid time off, including sick and holiday
- Medical, dental, & vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Enterprise Asset Management (EAM) and Computerized Maintenance Management System (CMMS) software
Company Size: 5,001-10,000 employees (globally)
Founded: 1983
Company Description:
- IFS is a global leader in Industrial AI and enterprise software for hardcore businesses that service, power, and protect our planet.
- The company's technology enables businesses to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability.
- IFS Cloud is a fully composable AI-powered platform designed for ultimate flexibility and adaptability to customers' specific requirements and business evolution.
- IFS was founded in 1983 by five university friends who prioritized customer-centricity and agility, values that continue to drive the company's success today.
Company Specialties:
- Enterprise Resource Planning (ERP)
- Business Software Solutions
- Enterprise Asset Management (EAM)
- Enterprise Project Management (EPM)
- Field Service Management (FSM)
- Supply Chain Management (SCM)
- Enterprise Service Management (ESM)
Company Website: ifs.com
ASSUMPTION: IFS is a well-established, global company with a strong reputation for delivering value and supporting strategic transformations in various industries.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Global Campaigns and works closely with various teams, including sales, business development, and central marketing functions
Work Arrangement: On-site, with a requirement for the applicant to be located in the EST zone. Some travel may be required.
Growth Opportunities:
- Potential to take on more responsibilities and advance to a leadership role within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Possibility to gain experience in various aspects of marketing, including event management, content creation, and performance analysis
ASSUMPTION: This role offers a unique opportunity to work in a global, diverse environment and positively impact the world through IFS's mission to enhance productivity, efficiency, and sustainability in various industries.
🌍 Location & Work Environment
Office Type: Corporate office environment with a global presence
Office Location(s): Itasca, Illinois, United States
Geographic Context:
- The office is located in the Chicago metropolitan area, offering easy access to various amenities and transportation options
- The region has a humid continental climate, with warm summers and cold, snowy winters
- The area is known for its diverse culture, vibrant arts scene, and numerous outdoor recreation opportunities
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: The work environment at IFS is collaborative, innovative, and customer-centric, with a strong commitment to sustainability and making a positive impact on the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and/or other stakeholders
- Final interview with the Head of Global Campaigns
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Data-driven decision-making and performance analysis
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the EAM or CMMS industry and IFS's products and services
- Prepare examples of successful marketing campaigns you've developed and executed in the past
- Showcase your ability to work autonomously and manage multiple projects simultaneously
ATS Keywords: Marketing Campaigns, Regional Marketing, B2B Technology, Project Management, Data-driven Decision Making, Marketing Strategy, Campaign Development, Performance Analysis, Collaboration, Stakeholder Management
ASSUMPTION: The interview process at IFS is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
ASSUMPTION: Proficiency in these tools is preferred but not always required, as IFS provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Agility
- Trust
- Innovation
- Collaboration
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and cross-functional cooperation
- Customer-focused, with a commitment to understanding and addressing customer needs and preferences
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your daily work?
- Can you provide an example of a time when you had to adapt quickly to a significant change or challenge?
- How do you prioritize and manage multiple projects or tasks simultaneously?
ASSUMPTION: IFS values candidates who are passionate about their work, committed to continuous learning and improvement, and dedicated to making a positive impact on the world through their contributions to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and prioritization
- Working in a fast-paced, dynamic environment that may require adaptability and flexibility
- Addressing the unique needs and preferences of diverse regional markets, necessitating cultural sensitivity and local market knowledge
- Collaborating effectively with remote teams and international colleagues, requiring strong communication and time management skills
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position offers more autonomy and responsibility for developing and executing regional marketing plans
- Unlike some marketing roles, this position requires a strong focus on data-driven decision-making and performance analysis
- This role offers opportunities for growth and leadership within the marketing department, as well as the potential to work on global campaigns and collaborate with international teams
ASSUMPTION: This role is well-suited for marketing professionals with a strong background in regional or field marketing, a solid understanding of data-driven decision-making, and a commitment to continuous learning and improvement.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product or service in a specific market
- Conducting market research and analysis to identify trends and opportunities in a specific region
- Collaborating with the global events team to regionalize global event plans and execute regional events
- Creating and implementing a regional marketing budget to maximize ROI and optimize resource allocation
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to tactical implementation and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the company's global marketing strategy and how this role fits into that overall plan?
- How does IFS support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department in the next 1-2 years, and how can this role help address them?
- How does IFS measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams or departments within IFS?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the specific requirements and expectations of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've developed and executed in the past
- Showcase your ability to work autonomously and manage multiple projects simultaneously
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
