📌 Core Information
🔹 Job Title: Marketing Campaigns Manager, French Market
🔹 Company: The Knot Worldwide
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Together@TKWW-eligible (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies and campaigns for the French market
- Leading and supporting a multi-disciplinary team of marketing specialists
- Collaborating with cross-functional teams to create compelling marketing materials
- Monitoring and analyzing campaign performance metrics
ASSUMPTION: This role requires a strong understanding of the French market and excellent leadership skills to coordinate and motivate a diverse team.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies and campaigns specifically targeted for the French market
✅ Coordinate global marketing campaigns to ensure consistency in messaging and brand identity across all channels
✅ Lead and support a team of marketing professionals, providing guidance and support to achieve the team’s goals
✅ Identify opportunities to enhance brand visibility and drive business results through innovative marketing initiatives, partnerships, and promotions
✅ Collaborate with cross-functional teams, including CRM, Paid Media, and Creative teams, to develop compelling marketing materials and assets for different campaigns
✅ Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders, and making data-driven recommendations for optimization
ASSUMPTION: This role requires strong project management skills to coordinate complex marketing projects from ideation to execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3 years of experience working in a similar role
Required Skills:
- Fluency in French and English with excellent written and verbal communication skills in both languages
- Strong leadership skills, with the ability to motivate and inspire a diverse team
- Experience in coordinating cross-functional teams and managing complex marketing projects
Preferred Skills:
- Experience working in the wedding industry
- Knowledge of the French market and consumer behavior
ASSUMPTION: While not explicitly stated, experience in the wedding industry and knowledge of the French market would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a mid-level marketing manager in Barcelona)
Benefits:
- Flexible vacation
- Generous parental leave
- Mental wellbeing support
- Physical health support
- Financial planning support
- Engaging perks and discounts
Working Hours: Full-time (40 hours per week), with a hybrid work model requiring in-office presence two days a week starting September 15, 2025
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing manager in Barcelona. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2018 (7 years ago)
Company Description:
- In 16+ countries, The Knot Worldwide champions the power of celebration
- Provides best-in-class products, services, and content for celebration planning
- Global online wedding Vendor Marketplace connecting couples with local vendors
Company Specialties:
- Wedding planning tools and services
- Vendor Marketplace
- Global celebration platforms
Company Website: http://www.theknotww.com
ASSUMPTION: The Knot Worldwide is a mid-size company with a focus on global celebration platforms, making it an ideal fit for candidates seeking international exposure and growth opportunities.
📊 Role Analysis
Career Level: Mid-Senior level (3+ years of experience)
Reporting Structure: This role will lead a multi-disciplinary team of marketing specialists, reporting directly to the Marketing Director
Work Arrangement: Together@TKWW-eligible (Hybrid) - Requires in-office presence two days a week starting September 15, 2025
Growth Opportunities:
- Potential career progression to Marketing Director or similar roles
- Expansion of responsibilities as the company grows and enters new markets
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and gain international experience.
🌍 Location & Work Environment
Office Type: Hybrid (In-office two days a week, remote the rest of the time)
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
- Known for its vibrant culture, architecture, and culinary scene
- Offers a Mediterranean climate with mild winters and hot, dry summers
Work Schedule: Full-time (40 hours per week), with a hybrid work model requiring in-office presence two days a week starting September 15, 2025
ASSUMPTION: Barcelona offers a high quality of life, with a rich cultural scene and a pleasant Mediterranean climate, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Marketing Director
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Cross-functional collaboration and project management
- French language proficiency and cultural understanding
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and French language proficiency
- Provide specific examples of successful marketing campaigns you've managed
- Demonstrate your understanding of the French market and consumer behavior
ATS Keywords: Marketing strategy, campaign management, leadership, team coordination, cross-functional collaboration, data analysis, French language, English language
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the French market.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's role within the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Dream Big: Iterate and experiment to drive innovation
- Love Our Users: Keep our global community at the center of everything we do
- Do the Right Thing: Strengthen your team through respect, fairness, and inclusion
- Hustle Every Day: Favor urgency and own your outcomes
- Win Together: People are at the heart of our success
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and shared goals
- Data-driven and results-oriented, with a focus on continuous improvement
- Flexible and adaptable, with a willingness to learn and grow in a dynamic environment
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns in the French market?
- Are you fluent in both French and English, with excellent written and verbal communication skills in both languages?
- Do you have strong leadership skills and the ability to motivate and inspire a diverse team?
ASSUMPTION: The Knot Worldwide values candidates who are passionate, innovative, and committed to driving results through collaboration and continuous learning.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing global marketing campaigns with local market-specific strategies, requiring cultural sensitivity and adaptability
- Working in a hybrid environment, requiring strong time management and self-motivation skills
- Keeping up with industry trends and best practices, requiring continuous learning and professional development
ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to professional growth.
📈 Similar Roles Comparison
- This role differs from similar marketing manager positions in other industries in its focus on the wedding market and global celebration platforms
- Industry-specific context: The wedding industry is highly seasonal and competitive, requiring strategic planning and targeted marketing campaigns
- Career path comparison: This role offers strong growth potential for candidates looking to advance their careers in marketing and gain international experience
ASSUMPTION: This role offers unique opportunities for candidates interested in the wedding industry and global celebration platforms.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase brand awareness and user engagement in the French market
- Collaborating with cross-functional teams to create compelling marketing materials and assets for a global campaign launch
- Analyzing campaign performance metrics and making data-driven recommendations for optimization and improvement
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the French market?
- What opportunities are there for professional growth and development within the marketing team?
- How does the company support work-life balance for employees working in a hybrid environment?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and French language proficiency
- Prepare examples of successful marketing campaigns you've managed and be ready to discuss your approach to data-driven decision-making
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
