📌 Core Information
🔹 Job Title: Marketing Campaigns Specialist
🔹 Company: IFS
🔹 Location: Itasca, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (EST zone required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing plans based on local market needs
- Collaborating with sales teams and customers to drive targeted initiatives
- Scaling successful regional campaigns globally
- Managing regional marketing budgets and recommending allocations
ASSUMPTION: This role requires strong project management, data-driven decision-making, and excellent communication skills to align stakeholders and prioritize effectively.
📋 Key Responsibilities
✅ Develop the annual regional marketing plan, based on the go-to-market plans from the business, tying in your new business campaigns as well as centrally-supported SEA, SEO, web, PR, communications, and brand awareness activities
✅ Based on the business objectives, own the development of regional new business campaigns (multi-touch & multi-channel)
✅ Work with central functions like Performance Marketing, PR, Event Management, Social Media Management to execute your campaigns
✅ Manage regional marketing budgets and recommend allocations
✅ Scale successful regional campaigns globally
✅ Engage with business development, sales teams, partners, and customers in your region to understand market trends and needs
✅ Monitor and analyze the performance of marketing activities, provide regular reports, identify insights, and use those insights to optimize programs
✅ Attend sales meetings to be fully aligned with GTM and regional market insights
✅ On a daily basis, monitor incoming leads and MQLs for your region, ensuring they have accurate data and that sales has what it needs for fast follow-up
✅ Partner with the Global Events Specialist on regional event execution and regionalize global event plans
✅ Develop content as needed to fill campaign gaps
ASSUMPTION: This role requires a high level of autonomy and initiative to manage regional marketing efforts effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of direct experience providing regional or field marketing support, preferably with B2B technology companies
Required Skills:
- Project Management
- Campaign Strategy & Planning
- Performance Analysis
- Initiative (or Work Autonomously)
- Willingness to travel as needed
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B technology marketing and a proven track record of driving successful regional campaigns are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $65,000 to $80,000 plus 5% bonus potential
Benefits:
- Flexible paid time off, including sick and holiday
- Medical, dental, & vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
Working Hours: Full-time, with flexibility for travel as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Campaigns Specialist role with 5-10 years of experience in the B2B technology sector.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Enterprise Asset Management (EAM) software
Company Size: Medium (5,001-10,000 employees)
Founded: 1983
Company Description:
- IFS is a leading global provider of Industrial AI and enterprise software for hardcore businesses that service, power, and protect our planet.
- IFS Cloud is a fully composable AI-powered platform designed for ultimate flexibility and adaptability to customers' specific requirements and business evolution.
- IFS was founded in 1983 by five university friends who prioritized customer-centricity and agility, values that continue to drive the company's success today.
Company Specialties:
- Enterprise Resource Planning (ERP)
- Business Software Solutions
- Enterprise Asset Management (EAM)
- Enterprise Project Management (EPM)
- Field Service Management (FSM)
- Supply Chain Management (SCM)
- Enterprise Service Management (ESM)
Company Website: ifs.com
ASSUMPTION: IFS is a well-established company with a strong reputation for delivering value and supporting strategic transformations in various industries.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the potential for growth into a management position
Reporting Structure: Reports directly to the Head of Global Campaigns
Work Arrangement: On-site, with flexibility for travel as needed
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management role
- Opportunities to work on global campaigns and collaborate with diverse teams
- Chance to learn and grow within a large, global organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Itasca, Illinois, United States
Geographic Context:
- The office is located in the Chicago metropolitan area, offering easy access to various amenities and transportation options
- The region has a diverse economy, with a strong presence in industries such as finance, manufacturing, and technology
- The area offers a mix of urban and suburban living, with numerous cultural attractions and recreational opportunities
Work Schedule: Full-time, with flexibility for travel as needed
ASSUMPTION: The office location offers a convenient and engaging work environment, with easy access to amenities and opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Global Campaigns
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and management
- Budgeting and resource allocation
- Stakeholder communication and collaboration
- Data analysis and reporting
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills
- Prepare examples of successful regional campaigns you've executed in the past
- Demonstrate your understanding of the company's products and target industries
ATS Keywords: Regional Marketing, Campaign Strategy, Performance Analysis, B2B Technology, Marketing Planning, Budget Management
ASSUMPTION: The application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Agility
- Trust
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous marketing roles?
- Can you provide an example of a time when you had to adapt your marketing strategy based on new data or market trends?
- How do you prioritize and manage multiple projects and stakeholders effectively?
ASSUMPTION: Candidates who align with IFS's core values and work style are more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing regional marketing efforts across multiple time zones
- Balancing global campaign requirements with local market needs
- Prioritizing and managing multiple projects and stakeholders effectively
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position requires a strong focus on campaign strategy and execution, as well as the ability to scale successful campaigns globally
- IFS's focus on Industrial AI and enterprise software sets it apart from other software development companies, offering unique opportunities for growth and innovation
- This role offers a clear path for career progression, with opportunities to take on more responsibilities and advance to a management position
ASSUMPTION: Candidates should consider the unique aspects of this role and the company when evaluating their fit and potential for growth.
📝 Sample Projects
- Developing and executing a regional marketing campaign for IFS's Enterprise Asset Management (EAM) software, resulting in a 20% increase in qualified leads
- Collaborating with the global events team to regionalize a global event plan, leading to a 30% increase in attendance and engagement
- Analyzing regional marketing performance data to identify trends and optimize campaign strategies, contributing to a 15% increase in ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact this role can have on the company's marketing efforts and overall success.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the global campaigns department?
- How does IFS support the professional growth and development of its marketing employees?
- What are the most significant challenges facing the company's marketing efforts in the next 1-2 years, and how can this role contribute to addressing them?
- How does IFS measure the success of its regional marketing campaigns, and what key performance indicators (KPIs) should I focus on?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's marketing goals, enabling them to make a more informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills
- Prepare examples of successful regional campaigns you've executed in the past
- Demonstrate your understanding of the company's products and target industries
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
