📌 Core Information
🔹 Job Title: Marketing Category Head
🔹 Company: Henkel group
🔹 Location: Tunis, TN
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand marketing plans
- Monitoring brand performance and market situation
- Managing brand budget and ensuring optimal activity execution
- Representing brands within local and regional organizations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement brand marketing plans taking into account local market and consumer insights
✅ Monitor performance, market situation, and opportunities for brands
✅ Prepare and present reports of brand and portfolio performance
✅ Monitor and manage brand budget according to given allocation and defined process
✅ Ensure all planned activities are executed to an optimal level
✅ Responsible for media communication, campaign briefing, and planning
✅ Build brands strategy and the yearly marketing activity plan
✅ Represent brands within local and regional organizations
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Related Academic Background (Marketing or equivalent)
Experience: Minimum of 7 years of experience within a multinational FMCG with good knowledge of the Tunisian Market
Required Skills:
- Strong communication skills (English is mandatory)
- Organized, team player, and solution-oriented
- P&L mastery
Preferred Skills:
- Good understanding of industrial environment and its interactions involving different stakeholders
ASSUMPTION: Candidates with experience in the FMCG industry and a strong understanding of the Tunisian market will be at an advantage.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Category Head role in Tunisia with 7-10 years of experience is between 15,000 - 25,000 TND per month.
Benefits:
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Medical insurance for employees and dependents
- Employee Assistance Programme
- Meal vouchers
Working Hours: Full-time (40 hours/week) with flexible working hours and remote work opportunities based on business needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
Company Size: Henkel is a large multinational corporation with over 10,000 employees worldwide.
Founded: Henkel was founded in 1876 and has since grown into a global leader in its industries.
Company Description:
- Henkel operates with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- Henkel is headquartered in Düsseldorf, Germany, and counts among the most internationally aligned German-based companies in the global marketplace.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities over junior marketing team members.
Work Arrangement: On-site with flexible working hours and remote work opportunities based on business needs.
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within Henkel
- Opportunities to work on international projects and gain global experience
- Access to Henkel's diverse training and development programs
ASSUMPTION: This role offers significant opportunities for career growth and development within Henkel's marketing organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Tunis, TN
Geographic Context:
- Tunis is the capital and largest city of Tunisia, with a population of over 2.5 million people.
- The city is known for its rich history, cultural attractions, and Mediterranean climate.
- Tunis is a major economic hub in North Africa, with a diverse range of industries and businesses.
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work opportunities based on business needs.
ASSUMPTION: Tunis offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Budget management and financial acumen
- Communication and presentation skills
- Cross-functional teamwork and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your marketing strategies, campaigns, and achievements to discuss during the interview.
- Research Henkel's marketing strategies and be prepared to discuss how you can contribute to their success.
ATS Keywords: Marketing strategy, brand marketing, performance monitoring, budget management, media communication, campaign planning, P&L mastery, strong communication skills, team player, solution-oriented
ASSUMPTION: Henkel's application process is competitive, and candidates should be prepared to demonstrate their marketing expertise and fit with the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have experience with industry-standard marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Sustainable
Work Style:
- Collaborative
- Innovative
- Results-driven
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment with cross-functional teams?
- Do you share Henkel's commitment to sustainability and responsible business practices?
ASSUMPTION: Henkel values candidates who are passionate about marketing, committed to continuous learning, and aligned with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple brands and marketing campaigns simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the market and consumer behavior
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work effectively under pressure.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Brand Manager position, but with a broader scope and more strategic focus on portfolio management.
- Henkel's global presence offers opportunities for international travel and exposure to diverse markets.
- Career progression in Henkel's marketing organization may lead to senior management or leadership roles.
ASSUMPTION: Candidates should consider their career goals and long-term aspirations when evaluating this opportunity.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new product launch
- Conducting market research and consumer segmentation analysis
- Managing a marketing campaign budget and optimizing spend across channels
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, but may not be exhaustive or representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into Henkel's overall marketing strategy and organization?
- What opportunities are there for professional development and growth within Henkel's marketing organization?
- How does Henkel support work-life balance for its employees?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, and to demonstrate their interest and engagement in the hiring process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategies, campaigns, and achievements to discuss during the interview
- Research Henkel's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
