Marketing Category Lead Gum, Candy & BM Egypt

📌 Core Information

🔹 Job Title: Marketing Category Lead - Gum, Candy & BM Egypt

🔹 Company: Mondelēz International

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive marketing strategy for the GCBM Category
• Overseeing brand marketing plans and ensuring brand consistency
• Managing the brand budget and tracking marketing performance
• Collaborating with cross-functional teams to drive category growth
• Leading integrated marketing campaigns across multiple channels

ASSUMPTION: This role requires a strategic mindset with a balance of commercial and strategic acumen, as well as strong leadership and communication skills to influence core stakeholders.

📋 Key Responsibilities

✅ Develop and implement a comprehensive marketing strategy for the GCBM Category, aligned with Mondelēz’s global objectives and local market needs

✅ Conduct thorough market analysis, including consumer insights, competitive analysis, and trend identification, to inform strategic decisions

✅ Identify and evaluate new product opportunities and market expansion strategies

✅ Oversee the development and execution of brand marketing plans, including advertising, promotion, digital marketing, and public relations with the global/regional brand strategy while adapting to local consumer preferences

✅ Ensure brand consistency across all marketing channels and touchpoints

✅ Manage the brand budget and track marketing performance against key metrics

✅ Manage the brand portfolio, driving innovation and new product development to meet consumer demand and market trends

✅ Collaborate with R&D, Strategy & Insights, and Sales teams to identify and develop new product innovations that meet consumer needs and drive category growth

✅ Lead the launch of new products, including developing marketing plans, sales materials, and promotional activities

✅ Utilize consumer research and data analysis to understand consumer behavior, preferences, and motivations

✅ Translate consumer insights into actionable marketing strategies and product development initiatives

✅ Monitor and analyze consumer feedback and adjust marketing plans accordingly

✅ Lead the development and execution of integrated marketing campaigns across multiple channels (digital, social media, TV, in-store, etc.)

✅ Collaborate with cross-functional teams (sales, finance, supply chain) to ensure alignment and successful implementation of marketing initiatives

✅ Communicate effectively with senior management and other stakeholders on category performance

✅ Manage the marketing budget for GCBM category, ensuring efficient allocation of resources to maximize ROI

✅ Monitor and report on campaign performance, adjusting strategies as needed to meet financial targets

✅ Track marketing spend and ensure that it is aligned with budget guidelines

✅ Analyze marketing ROI and make recommendations for optimizing marketing spend

✅ Monitor and analyze key performance indicators (KPIs) such as market share, sales growth, brand awareness, and customer satisfaction

✅ Prepare regular reports on category performance and present findings to senior management

✅ Identify and address performance gaps and develop corrective action plans

✅ Act as the key point of contact for internal and external stakeholders, including global teams, local partners, and agencies

✅ Ensure effective communication and collaboration to drive category success

ASSUMPTION: This role requires a strong focus on consumer behavior, market analysis, and brand management to drive sustainable growth in the GCBM category.

🎯 Required Qualifications

Education: Bachelor’s and/or master’s degree in marketing or equivalent

Experience: A minimum of 8-10 years of progressive experience in marketing, with a focus on brand and category management

Required Skills:

• Consumer behavior, preferably in the consumer goods sector in a matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity—a balance of commercial and strategic acumen
• Leading and influencing teams
• Communicating effectively, verbally and in writing, and executive presentation skills
• Markets with diverse economic environments a distinct advantage

Preferred Skills:

• Experience in the consumer-packaged goods (CPG) industry
• Proficient in digital marketing, consumer insights, and market analysis

ASSUMPTION: Candidates should have a proven track record in developing and executing marketing strategies that drive business results and experience managing multi-brand/multi-country portfolios.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $70,000 - $120,000 per year, based on industry standards for a Marketing Category Lead in the consumer goods sector in Egypt. This estimate takes into account the experience level required and the location of the role.

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits package is subject to change and may vary based on the company's policies and the candidate's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, focusing on confectionery, food, and beverage products. The company is a global leader in snacking, with iconic brands such as Cadbury Dairy Milk, Milka, Oreo, and belVita.

Company Size: Mondelēz International is a large corporation with over 10,000 employees worldwide. This size allows for extensive resources and opportunities for career growth and development.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snack business. The company has since grown to become a global leader in the snacking industry.

Company Description:

• Mondelēz International is a global snacking powerhouse, with a portfolio of iconic brands that includes Cadbury, Milka, Oreo, belVita, and Trident
• The company operates in over 80 countries, with a strong presence in emerging markets
• Mondelēz International is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way

Company Specialties:

• Production of confectionery, food, and beverage products
• Brand management and marketing
• Global supply chain and logistics

Company Website: https://www.mondelezinternational.com/

ASSUMPTION: Mondelēz International is a well-established company with a strong global presence and a portfolio of iconic brands. The company's size and resources provide opportunities for career growth and development within the snacking industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high level of strategic thinking, leadership, and decision-making skills.

Reporting Structure: The Marketing Category Lead reports directly to the Marketing Director for the Middle East, North Africa, and Pakistan region.

Work Arrangement: This is an on-site position, with the primary work location being the company's office in Cairo, Egypt. Occasional travel may be required to attend meetings, conferences, or to visit other Mondelēz International facilities.

Growth Opportunities:

• Progression to a regional or global marketing role within Mondelēz International
• Expansion of responsibilities to include additional categories or brands
• Development of leadership and management skills through mentoring and training programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to regional or global marketing roles within the company.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with open-plan workspaces and dedicated meeting rooms.

Office Location(s): Mondelēz International's office in Cairo, Egypt, is located in the Business Office - Cairo, Egypt.

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people
• The city is a major economic and cultural hub in the Middle East and North Africa region
• Cairo offers a mix of modern and traditional experiences, with a rich history and vibrant cultural scene

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as required.

ASSUMPTION: The work environment at Mondelēz International's Cairo office is dynamic, inclusive, and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening with the HR department to assess qualifications and fit
• In-depth interview with the hiring manager and/or other members of the marketing team to discuss the role, responsibilities, and cultural fit
• Final interview with the Marketing Director for the Middle East, North Africa, and Pakistan region
• Background check and reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management skills
• Communication and presentation skills
• Consumer behavior and market analysis expertise
• Brand management and marketing experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the consumer goods sector and the GCBM category
• Showcase your ability to develop and execute marketing strategies that drive business results
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills

ATS Keywords: Consumer behavior, brand management, marketing strategy, market analysis, product innovation, integrated marketing campaigns, budget management, performance monitoring, stakeholder management, leadership, communication, analytics, creativity, digital marketing, consumer insights, market analysis, CPG industry

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Consumer research and data analysis tools (e.g., Nielsen, Kantar, Euromonitor)
• Marketing automation and analytics platforms (e.g., Google Analytics, Adobe Marketing Cloud)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and consumer research and data analysis tools. Familiarity with marketing automation and analytics platforms, as well as project management tools, is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and inclusive team environment
• Focus on innovation and continuous improvement
• Data-driven decision-making and analytics mindset

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Can you provide an example of a time when you grew professionally or personally, and what steps you took to achieve that growth?
• How do you ensure that you are doing what's right, both in your personal and professional life?

ASSUMPTION: Mondelēz International values candidates who are passionate about their consumers and brands, committed to continuous growth and development, and dedicated to acting with integrity and accountability.

⚠️ Potential Challenges

• Managing a diverse portfolio of brands with varying consumer preferences and market conditions
• Navigating a complex, matrix organization with multiple stakeholders and global teams
• Adapting to a dynamic and evolving market landscape, with changing consumer behaviors and market trends
• Balancing short-term performance targets with long-term strategic objectives

ASSUMPTION: This role presents unique challenges that require a strategic mindset, strong leadership, and exceptional communication skills to succeed.

📈 Similar Roles Comparison

• Marketing Category Manager - FMCG (Fast-Moving Consumer Goods) industry
• Similar responsibilities, focusing on brand portfolio management and marketing strategy development
• Potentially more focused on day-to-day brand management and less on new product development and market expansion strategies
• Senior Brand Manager - Consumer Goods industry
• Similar responsibilities, with a focus on brand marketing and communication strategies
• Potentially less involved in category strategy development and market analysis
• Marketing Director - Snacking category
• Similar responsibilities, with a broader scope and more strategic focus on the overall snacking category
• Potentially more involved in corporate strategy and less focused on day-to-day brand management

ASSUMPTION: While these roles share similarities with the Marketing Category Lead - Gum, Candy & BM Egypt role, each has unique aspects that require different skills and experiences.

📝 Sample Projects

• Developing and executing a successful marketing campaign for a new product launch in the GCBM category
• Conducting a comprehensive market analysis to identify new product opportunities and market expansion strategies
• Managing a brand portfolio rebranding project to improve brand consistency and relevance across multiple markets

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Category Lead - Gum, Candy & BM Egypt role, from strategic planning and market analysis to tactical execution and project management.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the GCBM category and how this role will contribute to its evolution?
• How does the marketing team collaborate with other departments, such as sales, finance, and supply chain, to drive category growth?
• What are the key priorities for this role in the first 90 days, and how will my work contribute to the overall success of the marketing team?
• How does Mondelēz International support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
• Research the consumer goods sector, the GCBM category, and Mondelēz International's brand portfolio to demonstrate your industry knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.