πΉ Job Title: Marketing Category Lead - Gum, Candy & BM Egypt
πΉ Company: MondelΔz International
πΉ Location: Cairo, Egypt
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 15, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset with a balance of commercial and strategic acumen, as well as strong leadership skills to influence core stakeholders.
β Developing and implementing a comprehensive marketing strategy for the GCBM Category, aligned with MondelΔzβs global objectives and local market needs
β Conducting thorough market analysis, including consumer insights, competitive analysis, and trend identification, to inform strategic decisions
β Identifying and evaluating new product opportunities and market expansion strategies
β Overseeing the development and execution of brand marketing plans, including advertising, promotion, digital marketing, and public relations with the global/regional brand strategy while adapting to local consumer preferences
β Ensuring brand consistency across all marketing channels and touchpoints
β Managing the brand budget and tracking marketing performance against key metrics
β Managing the brand portfolio, driving innovation and new product development to meet consumer demand and market trends
β Collaborating with R&D, Strategy & Insights, and Sales teams to identify and develop new product innovations that meet consumer needs and drive category growth
β Leading the launch of new products, including developing marketing plans, sales materials, and promotional activities
β Utilizing consumer research and data analysis to understand consumer behavior, preferences, and motivations
β Translating consumer insights into actionable marketing strategies and product development initiatives
β Monitoring and analyzing consumer feedback and adjusting marketing plans accordingly
β Leading the development and execution of integrated marketing campaigns across multiple channels (digital, social media, TV, in-store, etc.)
β Collaborating with cross-functional teams (sales, finance, supply chain) to ensure alignment and successful implementation of marketing initiatives
β Communicating effectively with senior management and other stakeholders on category
β Managing the marketing budget for GCBM category, ensuring efficient allocation of resources to maximize ROI
β Monitoring and reporting on category performance and presenting findings to senior management
β Identifying and addressing performance gaps and developing corrective action plans
β Acting as the key point of contact for internal and external stakeholders, including global teams, local partners, and agencies
β Ensuring effective communication and collaboration to drive category success
ASSUMPTION: This role requires strong leadership, strategic thinking, and analytical skills, as well as the ability to manage complex projects and lead cross-functional teams.
Education: Bachelorβs and/or masterβs degree in marketing or equivalent
Experience: Min. 8 - 10 years of progressive experience in marketing, with a focus on brand management and category management
Required Skills:
Preferred Skills:
ASSUMPTION: Experience in the CPG industry is highly preferred but not required, as the role's core responsibilities and required skills are transferable from other industries.
Salary Range: The salary range for this role is estimated to be between $70,000 and $120,000 per year, based on industry standards for a marketing category lead position in Egypt with 8-10 years of experience. This estimate may vary depending on the candidate's qualifications and the company's compensation structure.
Benefits:
Working Hours: Full-time position with standard office hours, Monday through Friday, with the possibility of occasional overtime or weekend work as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's compensation structure. The benefits offered by MondelΔz International are competitive and may include health insurance, retirement plans, and other employee perks.
Industry: MondelΔz International operates in the food and beverage manufacturing industry, focusing on the production and distribution of iconic global and local brands such as Cadbury Dairy Milk chocolate, Milka, Oreo, and belVita biscuits, Barni Cakes, Tang powdered beverage, Chiclets, and Trident gum, and Halls candy.
Company Size: MondelΔz International is a large multinational corporation with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and development within the organization.
Founded: MondelΔz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business. The company has since grown to become a leading global snacking powerhouse.
Company Description:
Company Specialties:
Company Website: https://www.mondelezinternational.com/?utm_source=linkedin.com&utm_medium=button&utm_campaign=Linkedin_homepage
ASSUMPTION: MondelΔz International is a well-established company with a strong global presence and a commitment to empowering people to snack right. The company's size and industry position provide ample opportunities for career growth and development within the organization.
Career Level: This role is a senior-level position, requiring a minimum of 8-10 years of progressive experience in marketing, with a focus on brand management and category management.
Reporting Structure: The Marketing Category Lead reports directly to the Marketing Director and works closely with cross-functional teams, including sales, finance, supply chain, and global/regional brand teams.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to a diverse portfolio of brands and the potential to progress to senior marketing roles within the organization.
Office Type: MondelΔz International's office in Cairo, Egypt, is a modern, professional workspace designed to foster collaboration and innovation.
Office Location(s): 11th Floor, Cairo Tower, 113 Korba Street, Heliopolis, Cairo, Egypt
Geographic Context:
Work Schedule: Standard office hours, Monday through Friday, with the possibility of occasional overtime or weekend work as needed.
ASSUMPTION: Cairo offers a dynamic and multicultural work environment, with a diverse economy and rich cultural experiences. The office location in Heliopolis provides easy access to major transportation networks and amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, brand management, category management, consumer behavior, market analysis, integrated marketing campaigns, budget management, performance monitoring, stakeholder management, leadership, communication, analytics, creativity, CPG industry
ASSUMPTION: MondelΔz International's application process is designed to assess the candidate's strategic thinking, leadership, communication, and marketing skills and experience. The company uses an Applicant Tracking System (ATS) to manage and review applications, so including relevant keywords in your resume and cover letter can help your application stand out.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant training and experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: MondelΔz International values a diverse and inclusive work environment, with a focus on collaboration, innovation, and continuous improvement. Candidates who align with the company's values and work style will be a strong fit for this role.
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for professional growth and development within a dynamic and inclusive work environment.
ASSUMPTION: While this role shares similarities with other marketing category lead positions, its unique focus on the GCBM category and the opportunity to work on a diverse portfolio of iconic global and local brands make it a compelling opportunity for the right candidate.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative skills required for success in this role, as well as the opportunity to work on high-impact initiatives that drive business results.
ASSUMPTION: These key questions will help you better understand the role, the company, and the opportunities for professional growth and development, enabling you to make an informed decision about your application.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.