Marketing Category Manager

📌 Core Information

🔹 Job Title: Marketing Category Manager

🔹 Company: Humana

🔹 Location: Kentucky, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Optimizing Humana’s marketing procurement strategy.
• Driving value and efficiency through strategic agency engagements.
• Utilizing data-driven insights for campaign performance improvements.
• Collaborating with stakeholders for multi-year agreement structuring.

ASSUMPTION: This role likely requires familiarity with both traditional and digital marketing channels due to the emphasis on media planning and digital experience management.

📋 Key Responsibilities

✅ Support, develop, and execute procurement strategies for agencies in line with marketing objectives.

✅ Structure and negotiate multi-year agreements with clear performance metrics.

✅ Execute media planning, buying, and management across channels.

✅ Foster cross-functional collaboration with marketing, finance, and procurement teams.

✅ Lead the end-to-end RFP and negotiation process to enhance value creation.

✅ Implement procurement governance frameworks ensuring policy compliance.

✅ Guide budget planning, cost forecasting, and ROI analysis for marketing investments.

ASSUMPTION: The responsibilities require the candidate to have a strong strategic viewpoint and hands-on experience with supplier and agency negotiations.

🎯 Required Qualifications

Education: Bachelor’s degree in Supply Chain Management, Business, Marketing, or a related field.

Experience: At least 3 years in procurement, sourcing, or supply chain management. 2+ years in category management.

Required Skills:

• Analytical skills and financial acumen.
• Strategic negotiation and project leadership capabilities.
• Proficiency in assessment of procurement impacts on business performance.

Preferred Skills:

• Experience in managing complex supplier negotiations and contracts.
• Understanding of marketing agency models and media buying structures.

ASSUMPTION: The role demands a solid understanding of performance-based contracting to align agency objectives with Humana’s business goals.

💰 Compensation & Benefits

Salary Range: $78,400 - $107,800 per year

Benefits:

• Medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Paid parental and caregiver leave, among other wellness initiatives.

Working Hours: Standard 40 hours per week with potential flexibility depending on project demands.

ASSUMPTION: As the position is eligible for a bonus incentive plan, high-level performance might lead to additional earnings.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Focused on delivering comprehensive healthcare services.
• Committed to enhancing the health of their members and communities.
• Provides innovative solutions to healthcare challenges.

Company Specialties:

• Insurance services.
• Healthcare services.

Company Website: https://careers.humana.com/

ASSUMPTION: Humana’s commitment to innovation suggests a dynamic work environment focused on complex problem-solving.

📊 Role Analysis

Career Level: Mid-level management with strategic influence.

Reporting Structure: Reports to the head of procurement or marketing department.

Work Arrangement: Predominantly on-site to facilitate collaboration with teams and stakeholders.

Growth Opportunities:

• Advancement to senior procurement or strategic marketing roles.
• Opportunities to lead cross-departmental initiatives.
• Potential to shape and redefine procurement strategies.

ASSUMPTION: Given Humana’s size and growth, employees may experience rapid promotional opportunities based on performance metrics.

🌍 Location & Work Environment

Office Type: Corporate office setting emphasizing collaboration.

Office Location(s): Kentucky, with additional locations nationwide.

Geographic Context:

• Located in Louisville, an area known for its rich culture and history.
• Offers a diverse economic environment.
• Strong community initiatives in health and wellness.

Work Schedule: Standard workweek with consideration for project variations.

ASSUMPTION: The role’s on-site requirement implies a need for face-to-face interactions, which is advantageous for strategic planning and stakeholder engagement.

💼 Interview & Application Insights

Typical Process:

• Initial application screening through the company website.
• Telephonic or video interview with HR.
• On-site interview with department leaders.

Key Assessment Areas:

• Strategic thinking and problem-solving abilities.
• Negotiation and communication skills.
• Familiarity with procurement processes and technologies.

Application Tips:

• Highlight relevant experience in procurement and analytics.
• Showcase your ability to manage complex projects and negotiations.
• Prepare examples of data-driven decision-making successes.

ATS Keywords: Marketing procurement, strategic sourcing, agency negotiation, data analysis, procurement strategy

ASSUMPTION: The inclusion of keywords related to digital marketing trends could enhance application visibility within the ATS due to current industry shifts towards digital strategies.

🛠️ Tools & Technologies

• Marketing procurement software.
• Data analysis tools.
• Contract management systems.

ASSUMPTION: The role will likely involve the use of tools for performance analytics to align with Humana’s data-driven approach to marketing.

👔 Cultural Fit Considerations

Company Values:

• Commitment to health and well-being.
• Innovation in healthcare solutions.
• Community and culture engagement.

Work Style:

• Collaborative team-oriented environment.
• Focus on proactive problem-solving.
• Adaptive to changes in market dynamics.

Self-Assessment Questions:

• How do you adapt to evolving market trends?
• What strategies do you employ to foster agency partnerships?
• How do you ensure procurement decisions align with corporate objectives?

ASSUMPTION: A successful candidate would likely align well with Humana’s focus on customer-centered care, reflecting adaptability and a proactive approach to procurement.

⚠️ Potential Challenges

• Navigating complex agency agreements.
• Balancing cost efficiencies with performance metrics.
• Aligning procurement strategies with evolving business objectives.
• Managing cross-functional team dynamics and expectations.

ASSUMPTION: The company’s rapid growth may present challenges in maintaining flexibility and responsiveness to market changes.

📈 Similar Roles Comparison

• Differences in the scope of digital marketing focus.
• Varied emphasis on performance analytics across similar positions.
• Contract negotiation requirements may differ by industry and agency size.

ASSUMPTION: Similar positions may require differing levels of focus on digital versus traditional procurement methods, depending on the organization's digital maturity.

📝 Sample Projects

• Evaluating multi-year vendor agreements to enhance efficiency.
• Implementing KPIs for agency performance measurement.
• Developing a comprehensive media mix model for performance marketing.

ASSUMPTION: Projects generally involve collaboration across marketing and financial teams to integrate strategic insights with procurement outcomes.

❓ Key Questions to Ask During Interview

• How does Humana integrate data-driven insights into its procurement decisions?
• What are the main challenges faced by the marketing procurement team?
• How does this role contribute to Humana’s overall marketing strategy?
• Can you describe the company culture and its impact on daily operations?
• What growth opportunities are available for this position at Humana?

ASSUMPTION: These questions are designed to evaluate the candidate's alignment with Humana's strategic priorities and cultural values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant procurement and negotiation experience.
• Prepare a cover letter detailing your strategic impact in previous roles.
• Gather supporting documentation such as performance reviews or commendations.
• Follow up within two weeks to express continued interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.