F

Marketing Co-Op Fall

FanDuel
Full-time
On-site
Toronto, Ontario, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Co-Op Fall

πŸ”Ή Company: FanDuel

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Intern

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 18, 2025

πŸ”Ή Experience Level: 0-2 years (Student)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Growing FanDuel Sportsbook and Casino in Ontario through partnerships and public relations
  • Exposure to partnership marketing with leagues, teams, talent, and events
  • Supporting the public relations team in crafting internal and external communications
  • Working closely with the broader marketing team and cross-functional stakeholders

ASSUMPTION: This role is designed for students seeking practical experience in marketing, with a focus on the sports industry. It offers an opportunity to gain exposure to various aspects of marketing and work with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Support the partnerships team with day-to-day partner communications, program tracking, and reporting

βœ… Assist with the execution of partner activations and events

βœ… Support the public relations team by crafting messaging, public relations strategies, and strategic communications

βœ… Research trends in the industry and monitor competitor activity

βœ… Prepare marketing materials for presentations for internal and external meetings

βœ… Assist with organizing marketing team meetings and operations

βœ… Lend skills to various teams within the marketing department as required

ASSUMPTION: This role involves a mix of administrative tasks, event support, and creative work, providing a well-rounded experience in marketing.

🎯 Required Qualifications

Education: Actively pursuing a degree in marketing, business, sports, communications, or public relations with a strong GPA

Required Skills:

  • Very strong proficiency in PowerPoint, Excel, and other analytical tools
  • Strong understanding of the North American sports landscape
  • Strong communication skills, both written and verbal, with the ability to change writing styles to fit the audience
  • Keen interest in sports marketing and passion for the industry

Preferred Skills:

  • Previous experience in marketing or a related field
  • Fluency in French

ASSUMPTION: While not explicitly stated, having some prior experience in marketing or a related field would be beneficial but not required for this role.

πŸ’° Compensation & Benefits

Salary Range: $28X - $32Y CAD per hour (dependent on various factors)

Benefits:

  • Extended medical, vision, and dental coverage
  • Life insurance
  • Disability insurance
  • Retirement program with employer contributions
  • Short-term or long-term incentive compensation, including cash bonuses and stock program participation
  • 12 holidays and two (2) floating holidays
  • Paid sick time in accordance with applicable Canadian law

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Benefits are subject to change and may vary based on the employee's location and job type.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 1,001-5,000 employees

Founded: 2009

Company Description:

  • FanDuel Group is an innovative sports-tech entertainment company
  • Offers a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media
  • Based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland

Company Specialties:

  • Sports betting
  • Daily fantasy sports
  • Advance-deposit wagering
  • TV/media

Company Website: https://www.fanduel.careers/

ASSUMPTION: FanDuel is a well-established company in the sports entertainment industry, offering a range of brands and services. Its size allows for diverse opportunities and a dynamic work environment.

πŸ“Š Role Analysis

Career Level: Entry-level (Student/Intern)

Reporting Structure: This role reports to the Canadian marketing team and works closely with various teams within the marketing department and cross-functional stakeholders

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

  • Gain practical experience in marketing, with a focus on the sports industry
  • Work with cross-functional teams to develop a well-rounded skill set
  • Potential for full-time employment after graduation, depending on performance and business needs

ASSUMPTION: This role is designed to provide students with practical experience in marketing, offering opportunities to learn and grow within the company.

🌍 Location & Work Environment

Office Type: On-site (Toronto, Ontario, Canada)

Office Location(s): Toronto

Geographic Context:

  • Toronto is the capital city of the province of Ontario and the most populous city in Canada
  • Known for its multiculturalism, vibrant arts scene, and diverse neighborhoods
  • Offers a mix of urban and natural environments, with numerous parks and green spaces

Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours based on team needs and business demands

ASSUMPTION: The work environment is dynamic and fast-paced, reflecting the nature of the sports entertainment industry. The office is located in a bustling city with numerous cultural and recreational opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the director of marketing

Key Assessment Areas:

  • Relevant coursework and academic performance
  • Understanding of the North American sports landscape
  • Communication skills and ability to adapt writing styles
  • Passion for the sports industry and marketing

Application Tips:

  • Tailor your resume and cover letter to highlight relevant coursework, projects, and any marketing or sports-related experience
  • Demonstrate your understanding of the North American sports landscape and FanDuel's business
  • Showcase your communication skills and ability to adapt writing styles
  • Express your passion for the sports industry and marketing

ATS Keywords: Marketing, Business, Sports, Communications, Public Relations, PowerPoint, Excel, Analytical Tools, North American Sports Landscape, Communication Skills, Writing Skills, Sports Marketing, Passion for the Industry

ASSUMPTION: The application process is designed to assess candidates' academic performance, relevant skills, and passion for the sports industry and marketing. Successful candidates will demonstrate a strong understanding of the North American sports landscape and FanDuel's business.

πŸ› οΈ Tools & Technologies

  • PowerPoint
  • Excel
  • Other analytical tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are primarily focused on data analysis and presentation, as well as project management. Familiarity with these tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Customer-centric
  • One team
  • Innovation
  • Excellence

Work Style:

  • Collaborative
  • Fast-paced
  • Data-driven
  • Creative

Self-Assessment Questions:

  • Do I have a strong understanding of the North American sports landscape?
  • Can I adapt my writing style to fit different audiences?
  • Am I passionate about the sports industry and marketing?
  • Do I thrive in a collaborative, fast-paced environment?

ASSUMPTION: FanDuel values a customer-centric, collaborative, and innovative work environment. Successful candidates will demonstrate a strong understanding of the North American sports landscape, excellent communication skills, and a passion for the sports industry and marketing.

⚠️ Potential Challenges

  • Balancing academic responsibilities with the demands of a full-time internship
  • Adapting to a fast-paced, dynamic work environment
  • Managing multiple projects and priorities
  • Working with diverse teams and stakeholders

ASSUMPTION: This role may present challenges related to time management, adaptability, and working with diverse teams. Successful candidates will be able to balance their academic responsibilities with the demands of the internship and thrive in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • This role focuses on partnership marketing and public relations, whereas related roles may focus on brand management, media planning, or content creation
  • This role is specific to the sports entertainment industry, whereas related roles may be in other industries (e.g., consumer goods, technology)
  • This role is designed for students seeking practical experience, whereas related roles may be entry-level or mid-level positions

ASSUMPTION: This role is unique in its focus on partnership marketing and public relations within the sports entertainment industry. While there may be similarities with other marketing roles, this role offers a specific set of experiences and opportunities.

πŸ“ Sample Projects

  • Developing a partnership activation plan for a major league sports team
  • Crafting a press release announcing a new partnership or product launch
  • Researching industry trends and competitor activity to inform marketing strategies

ASSUMPTION: These sample projects are designed to give students practical experience in marketing, with a focus on partnership marketing, public relations, and market research.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role contribute to the overall marketing strategy for FanDuel in Ontario?
  • What opportunities are there for professional development and growth within the company?
  • How does FanDuel support work-life balance for its employees?
  • What is the company culture like, and how does this role fit into it?

ASSUMPTION: These key questions are designed to help candidates understand the priorities, growth opportunities, and work environment for this role. Asking these questions demonstrates a strong interest in and understanding of the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant coursework, projects, and any marketing or sports-related experience
  • Prepare for your interview by researching FanDuel's business and the North American sports landscape
  • Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.