Marketing Coach

📌 Core Information

🔹 Job Title: Marketing Coach

🔹 Company: FBL Financial Group, Inc.

🔹 Location: West Des Moines, Iowa

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting agents in marketing activities and providing training on marketing systems and tools
• Building relationships with agents and collaborating on achieving company goals
• Establishing goals, evaluating results, and making personalized recommendations for local markets
• Serving as a valuable marketing resource and providing feedback to Marketing Services leadership
• Presenting and training on marketing topics and systems at the agency and state level

ASSUMPTION: This role requires a balance of marketing expertise, strong communication skills, and the ability to build effective relationships with agents. It is ideal for a driven, outgoing individual with a passion for marketing and helping others succeed.

📋 Key Responsibilities

✅ Supporting agents in planning marketing activities, answering marketing program and system questions, and providing up-to-date information on programs, initiatives, campaigns, and contests

✅ Building relationships with agents, marketing peers, and field leadership to support the agency force and achieve company goals

✅ Establishing goals, evaluating results, and making personalized recommendations for local markets

✅ Serving as a valuable marketing resource and providing feedback and ideas to Marketing Services leadership

✅ Presenting and training on marketing topics and systems at the agency and state level

ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and a quick learning curve to effectively coordinate and support agents in marketing activities.

🎯 Required Qualifications

Education: College degree or equivalent

Experience: At least one year of relevant experience (marketing, sales, or insurance industry preferred)

Required Skills:

• Strong organizational skills and the ability to multitask
• Quick learner with a tech-savvy mindset
• Good communication, relationship building, and coaching skills

Preferred Skills:

• Experience in the insurance industry
• Bilingual or multilingual proficiency

ASSUMPTION: Candidates with a background in marketing, sales, or the insurance industry will have a strong foundation for success in this role. However, a quick learning curve and adaptability are essential for onboarding to the various marketing programs, tools, and systems available to agents.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (based on industry standards for entry-level marketing roles in Iowa)

Benefits:

• Enhanced 401K with match
• Low-cost health, dental, and vision benefits
• Life and disability insurance options
• Paid time off, including holidays and volunteer time
• Onsite wellness facility with fitness classes and programs
• Daycare center and cafeteria
• Consideration for hybrid work arrangement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Iowa. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 1,001-5,000 employees

Founded: 1993

Company Description:

• FBL Financial Group, Inc. sells individual life insurance and annuity products under the brand name of Farm Bureau Financial Services
• The company operates through three segments: Annuity Segment, Life Insurance Segment, and Corporate and Other segment
• It also offers life and annuity products through its subsidiary, Greenfields Life Insurance Company

Company Specialties:

• Life insurance
• Annuity products
• Marketing and distribution services

Company Website: fblfinancial.com

ASSUMPTION: FBL Financial Group, Inc. is a well-established company in the insurance industry, offering a range of products and services to its clients. This role provides an opportunity to work in a large organization with a strong brand and a commitment to protecting the livelihoods and futures of its client/members.

📊 Role Analysis

Career Level: Entry-level (0-2 years)

Reporting Structure: This role reports directly to the Marketing Services leadership team

Work Arrangement: Hybrid (on-site with flexibility for remote work)

Growth Opportunities:

• Potential career progression within the marketing department or broader organization
• Opportunities to develop expertise in various marketing programs, tools, and systems
• Chance to build relationships with agents and contribute to their success

ASSUMPTION: This role offers growth opportunities through learning, relationship building, and contributing to the success of agents. However, career progression may depend on the candidate's performance, the organization's needs, and available opportunities.

🌍 Location & Work Environment

Office Type: Corporate headquarters with hybrid work arrangement flexibility

Office Location(s): 5400 University Avenue, West Des Moines, Iowa 50266-5095

Geographic Context:

• West Des Moines is a suburb of Des Moines, the capital and most populous city in Iowa
• The area offers a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas
• Iowa is known for its agriculture, with a strong farming community and a rich history

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for hybrid work arrangement

ASSUMPTION: The work environment for this role is primarily on-site, with some flexibility for remote work. The office is located in West Des Moines, Iowa, offering a mix of urban and suburban living with a relatively low cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team and/or field leadership
• Final interview with the marketing leadership team

Key Assessment Areas:

• Marketing knowledge and experience
• Communication and relationship-building skills
• Problem-solving and goal-setting abilities
• Adaptability and quick learning curve

Application Tips:

• Tailor your resume to highlight relevant marketing, sales, or insurance industry experience
• Prepare examples of successful marketing campaigns or projects you've worked on
• Demonstrate your understanding of the role and the company by researching FBL Financial Group, Inc. and its products
• Show enthusiasm for the opportunity to support agents and contribute to their success

ATS Keywords: Marketing, Sales, Insurance, Communication, Relationship Building, Coaching, Organization, Multitasking, Tech-Savvy, Training, Support, Goal Setting, Evaluation, Feedback, Collaboration, Best Practices

ASSUMPTION: The application process for this role may involve multiple interviews, focusing on marketing knowledge, communication skills, and problem-solving abilities. Tailoring your resume and preparing examples of successful marketing campaigns or projects will help you stand out as a strong candidate.

🛠️ Tools & Technologies

• CRM (Customer Relationship Management) system
• Marketing Toolkit
• Social media platforms
• Agent websites
• Various marketing programs, tools, and systems

ASSUMPTION: This role requires proficiency in various marketing tools, systems, and platforms. A quick learning curve and adaptability are essential for onboarding to these tools and providing effective support to agents.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Passion
• Service
• Leadership
• Accountability

Work Style:

• Collaborative and supportive
• Goal-oriented and results-driven
• Adaptable and quick learner
• Strong communication and relationship-building skills

Self-Assessment Questions:

• Do you have a passion for marketing and helping others succeed?
• Are you a strong communicator with excellent relationship-building skills?
• Can you adapt quickly to new tools, systems, and environments?
• Do you thrive in a collaborative and supportive work environment?

ASSUMPTION: FBL Financial Group, Inc. values a culture where integrity, teamwork, passion, service, leadership, and accountability are at the heart of every decision and action. Candidates who align with these values and work styles will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple agents and their marketing needs simultaneously
• Keeping up with the latest marketing trends, tools, and best practices
• Balancing the need for personalized support with the need for efficient, scalable solutions
• Adapting to the unique needs and preferences of each agent and local market

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to balance personalized support with efficient, scalable solutions. Candidates who are up for these challenges will thrive in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on supporting agents and their marketing activities rather than executing marketing campaigns directly
• This role requires a strong understanding of the insurance industry and the unique needs of agents and their clients
• Career progression in this role may depend on the candidate's performance, the organization's needs, and available opportunities

ASSUMPTION: This role is unique in its focus on supporting agents and their marketing activities. Candidates should be aware of the differences between this role and more traditional marketing positions and consider their fit for this specific focus area.

📝 Sample Projects

• Developing a marketing plan for an agent to increase new customer acquisition in their local market
• Creating and delivering a training session on a new marketing tool or system for agents and their staff
• Collaborating with agents to evaluate the effectiveness of their marketing activities and make data-driven recommendations for improvement

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that may be required in this role. Candidates should be prepared to discuss their experience with similar projects and their approach to tackling new challenges.

❓ Key Questions to Ask During Interview

• How does this role support the overall goals and objectives of the company?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company support the professional development and growth of its employees?
• What opportunities exist for collaboration and knowledge-sharing with other marketing team members and field leadership?
• How does the company measure the success of this role, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Asking thoughtful questions demonstrates the candidate's interest and engagement in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing, sales, or insurance industry experience
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research FBL Financial Group, Inc. and its products to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.