📌 Core Information
🔹 Job Title: Marketing & Comm Specialist - University Store
🔹 Company: University of Wyoming
🔹 Location: Laramie, Wyoming
🔹 Job Type: Full time
🔹 Category: Higher Education
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing/promotional/event activities
- Maintaining consistent branding efforts
- Directing and executing online social media activities
- Hiring, training, and supervising marketing support staff
- Managing and monitoring designated budgets
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to effectively engage various campus audiences and drive store impact.
📋 Key Responsibilities
✅ Develop and execute marketing/promotional/event activities that meet overall objectives
✅ Establish and maintain consistent branding efforts and advise area director(s)
✅ Direct the production and/or design of graphics for promotional materials
✅ Examine, revise, and execute website and e-commerce strategies
✅ Direct, execute, and maintain all online social media activities
✅ Hire, train, and provide supervision to the web coordinator and marketing support/student staff
✅ Manage and monitor designated budgets
✅ Study the organization's objectives, promotional policies, or needs to develop strategies
✅ Establish or maintain cooperative relationships with stakeholders
✅ Identify trends or key group interests or concerns and provide advice
✅ Provide a website strategy and plan content updates regularly
✅ Provide direction and assistance on presenting information and engaging the audience
✅ Coordinate special events to promote relations with students, alumni, retirees, and various stakeholders
✅ Represent the University Store in committees, resources fairs, and events
✅ Review all donation requests and approve as appropriate or under management direction
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and day-to-day management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree, preferably in Business, Marketing, or related field
Experience: At least 4 years of work-related experience
Required Skills:
- Attention to Detail
- Technical/Professional Knowledge
- Formal Presentation Skills
- Strategic Planning
- Quality Orientation
- Analysis/Problem Identification
Preferred Skills:
- Exceptional writing and verbal communication skills
- Ability to troubleshoot, problem solve, prioritize, and evaluate next steps
- Ability to work well under pressure with multiple and changing deadlines
- Knowledge of social media channels and trends
- Enthusiastic and positive demeanor
- 2+ years of marketing experience
- Experience with designing, producing, and managing an annual marketing and communications plan
- Experience developing and executing integrated digital and social media campaigns
- Critical thinking skills and highly adaptive and organized
- Strategic planning skills
- Experience leading marketing and communications in higher education, private industry, or non-profits
- Experience working with senior leaders and across diverse functional areas
- Ability to make proactive recommendations to leadership based on available data
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and a strong portfolio demonstrating marketing and communication skills may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Estimated, based on industry standards for a Marketing Specialist in Higher Education)
Benefits:
- Generous Retirement Contributions
- Exceptional Health & Prescription Coverage
- Paid Time Off
- Tuition Waiver
- Wellness and Employee Assistance Programs
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on event schedules
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. The University of Wyoming offers a comprehensive benefits package to support employees' health, financial security, and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: 1886 (The University of Wyoming was founded in 1886, and the University Store has been a vital part of the campus community since then)
Company Description:
- The University of Wyoming is a public research university dedicated to providing excellent undergraduate and graduate education, fostering a diverse and inclusive environment, and generating new knowledge through research and creative activities.
- The University Store is an essential part of the university, providing products and services to students, faculty, staff, and alumni, while also supporting the university's mission and values.
- The University Store offers a wide range of merchandise, including textbooks, apparel, gifts, and general merchandise, as well as services such as course materials rental and online ordering.
Company Specialties:
- Retail Operations
- Marketing and Communications
- Customer Service
- Inventory Management
Company Website: https://www.uwyo.edu/
ASSUMPTION: The University of Wyoming is committed to creating a supportive and enriching workplace, offering a comprehensive benefits package and opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level professional with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Area Director of the University Store and may have supervisory responsibilities for marketing support staff
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or events
Growth Opportunities:
- Potential for career advancement within the University Store or other departments within the university
- Opportunities to develop and refine marketing and communication skills
- Possibility to lead and mentor marketing support staff
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the University Store's brand and customer engagement.
🌍 Location & Work Environment
Office Type: On-campus, within the University Store
Office Location(s): 1000 E University Ave, Laramie, Wyoming 82071, US
Geographic Context:
- Laramie is a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West
- The University of Wyoming is located in Laramie, offering a unique blend of small-town living and big-city amenities
- The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on event schedules and marketing campaign deadlines
ASSUMPTION: The University Store offers a dynamic and engaging work environment, with a diverse range of customers and stakeholders to interact with and serve.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Area Director of the University Store
- Final interview with the Director of Retail Operations
Key Assessment Areas:
- Marketing and communication skills
- Creativity and strategic thinking
- Ability to work under pressure and manage multiple projects
- Customer service orientation
- Familiarity with the university and its mission, values, and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communication experience and skills
- Include specific examples of successful marketing campaigns or projects you've led or contributed to
- Demonstrate your understanding of the University of Wyoming's mission, values, and culture in your application materials
- Prepare questions to ask the interviewer about the role, the University Store, and the university as a whole
ATS Keywords: Marketing, Communication, Branding, Social Media, Event Planning, Budget Management, Higher Education, University Store, Customer Engagement
ASSUMPTION: The University of Wyoming's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Budget management software (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: Familiarity with relevant marketing and communication tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching, research, service, and pharmacy practice
- Responsibility, compassion, respect, and integrity in all endeavors
- Commitment to supporting and promoting individual and collective excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you share the University of Wyoming's commitment to excellence in teaching, research, service, and pharmacy practice?
- Are you comfortable working in a dynamic and fast-paced environment with multiple stakeholders and changing priorities?
- Do you thrive in a collaborative work environment and enjoy working with a diverse range of team members and customers?
ASSUMPTION: A strong cultural fit for this role involves a commitment to the University of Wyoming's mission, values, and work style, as well as a passion for marketing and communication in a higher education setting.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in university policies, procedures, or priorities
- Balancing the needs and expectations of various stakeholders, including students, faculty, staff, and alumni
- Working within a designated budget and ensuring fiscal responsibility
- Keeping up with trends and best practices in marketing and communication within the higher education sector
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic planning, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Marketing Specialist (Higher Education) vs. Marketing Specialist (Private Industry)
- Higher Education: Focus on engaging internal stakeholders (students, faculty, staff) and promoting the university's brand and mission
- Private Industry: Focus on external customers and market trends, with a broader range of products and services
- Marketing Specialist (University Store) vs. Marketing Specialist (University-wide)
- University Store: Focus on promoting the store's brand and driving customer engagement within the university community
- University-wide: Focus on promoting the university's overall brand and reputation, with a broader scope and more diverse stakeholders
- Career Path: Marketing Specialist to Marketing Manager to Director of Marketing and Communications
- Marketing Specialist: Focus on tactical execution and day-to-day management of marketing campaigns and projects
- Marketing Manager: Oversee the work of marketing specialists and other team members, with a focus on strategic planning and leadership
- Director of Marketing and Communications: Provide strategic direction and leadership for the university's marketing and communication efforts, working closely with senior leadership and other departments
ASSUMPTION: This role offers opportunities for professional growth and development, with potential career paths within the University Store or other departments within the university.
📝 Sample Projects
- Developing and executing a comprehensive marketing and communication plan for the University Store's grand reopening
- Creating and implementing a social media strategy to increase engagement and reach among students, faculty, staff, and alumni
- Designing and producing promotional materials for university-wide events, such as Homecoming or Family Weekend
ASSUMPTION: These sample projects demonstrate the range of marketing and communication responsibilities for this role, from strategic planning and execution to day-to-day management and customer engagement.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other departments within the University Store and the university as a whole?
- What opportunities are there for professional growth and development within the University Store and the university?
- How does the University Store measure the success of its marketing and communication efforts, and how can this role contribute to improving those metrics?
- What is the work environment like within the University Store, and how does this role fit into the team's dynamics and culture?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the University Store's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the University of Wyoming's Career Center
- Tailor your resume and cover letter to highlight your relevant marketing and communication experience and skills
- Prepare questions to ask the interviewer about the role, the University Store, and the university as a whole
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
- If selected for the final round of interviews, be prepared to provide additional information or complete additional assessments as requested
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
