📌 Core Information
🔹 Job Title: Marketing, Comms, and CX Director
🔹 Company: stc
🔹 Location: Riyadh, Saudi Arabia
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-13
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing, communications, and customer experience strategies for Specialized.
- Managing brand positioning, integrated campaigns, stakeholder communication, and customer journey enhancements.
- Ensuring consistency of corporate messaging and effectiveness of engagement platforms.
- Leading official communication with high-level external stakeholders and maintaining strong relationships with media outlets.
- Driving business growth through strategic marketing initiatives and improving customer satisfaction across all touchpoints.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various internal and external stakeholders.
📋 Key Responsibilities
✅ Execute Specialized’s branding, positioning, and marketing strategy, ensuring alignment with corporate objectives and competitive positioning.
✅ Develop and execute the corporate communications plan, ensuring consistency with brand messaging, business goals, and regulatory guidelines.
✅ Formulate actionable plans and integrated campaigns based on marketing strategies to drive business growth across key segments.
✅ Ensure brand consistency across internal and external touchpoints, including marketing collateral, digital platforms, and executive communications.
✅ Manage end-to-end execution of communication initiatives through events, media relations, conferences, and PR campaigns.
✅ Handle all internal and external communications on behalf of Specialized and its CxOs, ensuring messaging consistency and strategic alignment.
✅ Lead official communication with high-level external stakeholders, including ministers, regulators, and senior industry executives.
✅ Maintain strong relationships with media outlets and oversee press releases and public communications, including crisis response efforts.
✅ Establish and manage internal communication platforms such as town halls and intranet portals to foster employee alignment and engagement.
✅ Manage and drive joint marketing campaigns with strategic partners and customers to maximize visibility and impact.
✅ Articulate Specialized’s Customer Centric Experience (CCEx) strategy in line with corporate strategy and customer expectations.
✅ Execute a seamless and positive customer journey across all digital and physical touchpoints.
✅ Apply customer experience measurement tools and work with Commercial and Technology teams to identify and act on improvement areas.
✅ Define, track, and report Corporate CEI metrics and targets, ensuring alignment with industry best practices and strategic goals.
✅ Design and oversee improvements to the customer experience, focusing on usability, satisfaction, and service quality.
✅ Implement real-time customer feedback mechanisms and ensure integration into service and operational enhancement processes.
✅ Conduct root-cause analysis on major customer experience challenges and coordinate corrective actions with relevant departments.
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and excellent communication skills.
🎯 Required Qualifications
Education: Business Administration or related Marketing field
Experience: Minimum of 7 years of relevant experience
Required Skills:
- Proven experience in marketing, communications, and customer experience roles.
- Strong leadership and strategic planning skills.
- Excellent communication and stakeholder management skills.
- Ability to work effectively in a matrix organization.
- Fluency in English (Arabic is a plus).
Preferred Skills:
- Experience in the telecommunications industry.
- Familiarity with the Saudi market and regulatory environment.
- Bachelor's degree in Marketing or a related field.
ASSUMPTION: Candidates with a strong background in marketing, communications, and customer experience, along with relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: SAR 35,000 - 50,000 per month (Estimated based on industry standards for the role and experience level)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Performance-based bonuses and incentives.
- Opportunities for professional development and career growth.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for the role and experience level in the Saudi market.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: 1998
Company Description:
- stc is a leading digital champion focused on innovation and evolution, empowering customers to focus on delivering what’s next.
- The company aims to create and bring greater dimension and richness to people’s personal and professional lives through its services.
- stc fosters a people-centric environment that cares about maximizing employee wellbeing and unlocking their potential.
Company Specialties:
- Telecom services
- Mobile services
- Voice services
- Broadband services
- Internet services
Company Website: careers.stc.com.sa
ASSUMPTION: stc is a large, well-established telecommunications company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the CEO of Specialized
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a more senior role within the company or the Specialized division.
- Opportunities to lead strategic projects and initiatives that drive business growth.
- Access to professional development and training opportunities to enhance skills and advance career progression.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a strategic impact on the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): King Abdul Aziz Complex, Mursalat, Riyadh, Saudi Arabia
Geographic Context:
- Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
- The city offers a mix of traditional and modern architecture, with numerous historical and cultural attractions.
- Riyadh has a hot desert climate, with temperatures often exceeding 40°C (104°F) in the summer months.
Work Schedule: Sunday to Thursday, 8:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the stc careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and other key stakeholders.
- Background check and reference check for final candidates.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
- Communication and stakeholder management skills.
- Industry knowledge and market awareness.
- Cultural fit and alignment with stc’s values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the Saudi market and telecommunications industry in your application materials.
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills.
- Research stc’s mission, values, and culture to show your enthusiasm for the role and the company.
ATS Keywords: Marketing strategy, brand positioning, corporate communications, integrated campaigns, stakeholder communication, customer experience, media relations, crisis management, internal communication, customer centric experience, customer journey, customer feedback, root-cause analysis, business growth, regulatory guidelines, usability
ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Marketing automation and analytics tools
- Project management software (e.g., Asana, Trello, Jira)
- Design and graphics software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The role may require the use of various marketing, communication, and project management tools, depending on the specific needs of the organization.
👔 Cultural Fit Considerations
Company Values:
- Innovation: stc fosters a culture of continuous improvement and encourages employees to think creatively and challenge the status quo.
- Collaboration: stc values teamwork and cross-functional collaboration to drive business success.
- Customer-centricity: stc prioritizes the needs and preferences of its customers, striving to exceed expectations and build lasting relationships.
Work Style:
- Fast-paced and dynamic, with a strong focus on results and performance.
- Matrix organization structure, with opportunities for cross-functional collaboration and influence.
- Focus on strategic thinking, problem-solving, and execution.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a matrix organization and collaborating with various stakeholders?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and have a strong customer focus will be well-suited for this role.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- The Saudi market can be challenging due to its unique cultural and regulatory environment, requiring a strong understanding of local customs and practices.
- The role may involve frequent travel and attendance at industry events and conferences.
- The work schedule may be flexible, with occasional weekend or evening work requirements to meet project deadlines.
ASSUMPTION: Candidates should be prepared to work in a fast-paced, dynamic environment and adapt to the unique challenges of the Saudi market.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing, communications, and customer experience for a specialized division within a larger telecommunications company.
- Similar roles in the industry may focus on a specific aspect of marketing, communications, or customer experience, rather than providing a holistic view of the customer journey.
- Career progression in this role may involve moving into a more senior role within the company or the Specialized division, rather than transitioning to a different industry or function.
ASSUMPTION: This role offers a unique opportunity to gain experience in a specialized division within a large telecommunications company and drive strategic initiatives that impact the broader business.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including brand positioning, integrated campaigns, and stakeholder communication.
- Managing a crisis communication effort in response to a significant service disruption, ensuring consistent messaging and minimizing reputational damage.
- Designing and implementing a customer feedback mechanism to gather real-time insights and drive service improvements across multiple touchpoints.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring strong leadership, communication, and problem-solving skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader strategy of Specialized and the company as a whole?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What opportunities are there for collaboration and knowledge-sharing with other departments and divisions within the company?
- How does the company measure and track the success of its marketing, communications, and customer experience initiatives?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide valuable insights into the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills.
- Research stc’s mission, values, and culture to show your enthusiasm for the role and the company.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
