Marketing Communicatie Coördinator

📌 Core Information

🔹 Job Title: Marketing Communicatie Coördinator

🔹 Company: Keune Haircosmetics Manufacturing B.V.

🔹 Location: Soest, Utrecht, Netherlands

🔹 Job Type: Contractor

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and coordinating marketing communication strategies
• Managing PR campaigns and events to increase brand visibility
• Collaborating with global teams to implement local marketing plans
• Monitoring and maintaining brand consistency across all communication channels

ASSUMPTION: This role requires a balance of creativity and organization, with a strong focus on detail and customer-centric communication.

📋 Key Responsibilities

✅ Maintaining weekly contact with the PR agency to ensure Keune's visibility in beauty and lifestyle media

✅ Coordinating all communications towards salons, consumers, and partners, including mailings, newsletters, content, POS materials, and campaigns

✅ Organizing and executing impactful activations and consumer events from concept to delivery

✅ Monitoring and maintaining brand consistency in tone of voice, visual style, and overall brand experience across all communication channels

✅ Developing and managing project plans, budgets, and timelines to ensure successful project execution

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in marketing communication, preferably in beauty, lifestyle, or fashion

Required Skills:

• Excellent written and verbal communication skills in Dutch and English
• Strong attention to detail and a customer-centric mindset
• Ability to work independently and balance strategy with execution
• Experience with PR, event coordination, and marketing communication

Preferred Skills:

• Experience with beauty, lifestyle, or fashion brands
• Familiarity with Keune Haircosmetics or similar professional haircare brands

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their creativity and organizational skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for similar roles in the Netherlands)

Benefits:

• Market conform salary
• Good secondary benefits
• Employee discount on Keune products

Working Hours: Full-time (40 hours per week), with flexible hybrid work arrangement (3 days on-site, 2 days remote)

ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in the Netherlands. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: Medium (501-1,000 employees)

Founded: 1922

Company Description:

• Keune Haircosmetics is a premium hair care brand founded in 1922 by scientist Jan Keune
• The company is still an independent, family-owned business with a long-term vision and a strong focus on science and sustainability
• Keune Haircosmetics is driven by quality, a strong moral compass, and loyalty to hair stylists

Company Specialties:

• Haircare products
• Professional salon industry
• Research & development

Company Website: www.keune.com

ASSUMPTION: Keune Haircosmetics is a well-established brand in the professional haircare industry, with a strong focus on quality and innovation.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Marketing Manager Netherlands

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities
• Opportunity to work on global marketing projects and collaborate with international teams

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Koningsweg 15, Soest, Utrecht 3762EA, NL

Geographic Context:

• Soest is a city in the province of Utrecht, located approximately 30 kilometers east of Amsterdam
• The region has a vibrant business ecosystem and is home to many international companies
• Soest offers a high quality of life, with easy access to nature, cultural attractions, and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible hybrid work arrangement (3 days on-site, 2 days remote)

ASSUMPTION: The office location in Soest offers a convenient commute for many residents of the Utrecht region and provides easy access to nearby cities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the Marketing Manager and/or other team members
• Final decision and job offer

Key Assessment Areas:

• Communication skills and ability to work with various stakeholders
• Creativity and strategic thinking
• Attention to detail and organizational skills
• Alignment with Keune Haircosmetics' brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing communication experience and skills
• Prepare examples of your past work that demonstrate your creativity, organizational skills, and ability to manage projects
• Research Keune Haircosmetics and be prepared to discuss how your skills and experience align with the company's brand and values

ATS Keywords: Marketing communication, PR, event coordination, brand consistency, project management, detail orientation, customer focus, creativity, organizational skills, Dutch language, English language

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on both hard and soft skills, as well as cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Design and graphics software (e.g., Adobe Creative Suite, Canva)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's preferences and the projects being worked on.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Loyalty to hair stylists
• Strong moral compass

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong passion for beauty, hair, and brands with character?
• Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
• Do you thrive in a role that requires a balance of creativity and organization, with a strong focus on detail?

ASSUMPTION: Keune Haircosmetics values candidates who are passionate about the beauty industry, have a strong work ethic, and align with the company's commitment to quality and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing strategic planning with hands-on execution
• Working with global teams and adapting to different time zones and cultural norms
• Maintaining brand consistency across various communication channels and platforms

ASSUMPTION: This role may present challenges related to project management, communication, and collaboration, requiring strong organizational skills and adaptability.

📈 Similar Roles Comparison

• Marketing Coordinator (Beauty Industry)
• Similar responsibilities, but may focus more on digital marketing or social media
• May have less emphasis on PR and event coordination
• Communications Specialist (Professional Services)
• Similar skills required, but may focus more on internal communications or corporate communications
• May have less emphasis on brand marketing or consumer-facing communications
• Event Manager (Hospitality Industry)
• Similar skills required for event planning and coordination
• May have less emphasis on marketing communications or brand management

ASSUMPTION: While this role shares similarities with other marketing and communications positions, it is unique in its focus on the beauty industry and the balance of PR, event coordination, and brand management responsibilities.

📝 Sample Projects

• Developing and executing a PR campaign to launch a new product line
• Coordinating a consumer event to celebrate the brand's anniversary
• Managing a project to update the brand's visual identity and tone of voice guidelines

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Marketing Communicatie Coördinator might work on, but the specific projects may vary depending on the organization's priorities and the market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• What are the key priorities for this role in the first 90 days?
• How does Keune Haircosmetics support the professional development and growth of its employees?
• What are the most challenging aspects of working in the beauty industry, and how does Keune Haircosmetics address these challenges?
• How does Keune Haircosmetics maintain brand consistency across various communication channels and platforms?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture, as well as to assess the candidate's fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing communication experience and skills
• Prepare examples of your past work that demonstrate your creativity, organizational skills, and ability to manage projects
• Research Keune Haircosmetics and be prepared to discuss how your skills and experience align with the company's brand and values
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.