Marketing Communicatie Coördinator

📌 Core Information

🔹 Job Title: Marketing Communicatie Coördinator

🔹 Company: Keune Haircosmetics Manufacturing B.V.

🔹 Location: Soest, Utrecht, Netherlands

🔹 Job Type: Contractor

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Enhancing Keune's visibility through impactful PR campaigns, events, and clear communication strategies
• Coordinating communication with salons, consumers, and partners while ensuring brand consistency across all channels
• Working closely with the Marketing Manager, Junior Marketeer, and other departments to create and execute local marketing plans
• Developing and maintaining strong relationships with media outlets, influencers, and other stakeholders

ASSUMPTION: The role requires a balance of creativity and organization, with a strong focus on storytelling and brand management.

📋 Key Responsibilities

✅ Develop and execute PR campaigns, events, and communication strategies to increase Keune's visibility in the Netherlands

✅ Coordinate communication with salons, consumers, and partners across various channels, ensuring brand consistency

✅ Collaborate with the Marketing Manager, Junior Marketeer, and other departments to create and implement local marketing plans

✅ Maintain strong relationships with media outlets, influencers, and other stakeholders

✅ Monitor and analyze campaign performance, providing regular reports and recommendations

ASSUMPTION: The role may require occasional weekend or evening work, especially during events and campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in marketing communication, preferably in beauty, lifestyle, or fashion

Required Skills:

• Excellent written and verbal communication skills in Dutch and English
• Strong organizational skills and attention to detail
• Ability to work independently and manage multiple projects simultaneously
• Proven experience in PR, event coordination, and communication strategies
• Familiarity with the beauty and haircare industry

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the Dutch media landscape
• Fluency in additional languages

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for a Marketing Communicatie Coördinator in the Netherlands)

Benefits:

• Market conform salary
• Good secondary benefits
• Employee discount on Keune products

Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of hybrid work

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: Medium (501-1,000 employees)

Founded: 1922, as a family-owned business by Jan Keune

Company Description:

• Keune Haircosmetics is a premium hair care brand founded in 1922 in Amsterdam
• Still an independent, family-owned company with a long-term vision
• Driven by quality, a strong moral compass, and loyalty to hair stylists

Company Specialties:

• Haircare products
• Professional salon industry
• Research & development

Company Website: www.keune.com

ASSUMPTION: Keune Haircosmetics is committed to sustainability, producing cruelty-free products, and is B Corp certified.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Marketing Manager Netherlands

Work Arrangement: Hybrid (3 days on-site in Soest, 2 days remote)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on international projects and collaborate with global teams
• Chance to learn from and work alongside experienced professionals in the industry

ASSUMPTION: The role may require occasional travel to attend events or meet with stakeholders.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Soest, Utrecht, Netherlands

Geographic Context:

• Soest is a city in the province of Utrecht, with a population of approximately 65,000 people
• The area offers a mix of urban and rural living, with easy access to Amsterdam and other major cities
• Soest has a vibrant cultural scene, with numerous museums, theaters, and festivals

Work Schedule: Monday-Friday, with flexible hours and the possibility of hybrid work

ASSUMPTION: The office is easily accessible by public transportation, with several bus and train connections nearby.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the Marketing Manager and/or other team members
• Final decision and job offer

Key Assessment Areas:

• Communication skills and ability to tell Keune's story
• Organizational skills and ability to manage multiple projects
• Understanding of the beauty and haircare industry
• Cultural fit and alignment with Keune's values

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Demonstrate your understanding of Keune's brand and values in your application materials
• Prepare examples of successful PR campaigns, events, or communication strategies you've worked on in the past

ATS Keywords: Marketing Communication, PR, Event Coordination, Brand Management, Project Management, Dutch, English, Beauty Industry, Haircare

ASSUMPTION: The application process may take several weeks, depending on the number of candidates and the hiring team's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Social media platforms (e.g., Instagram, Facebook, LinkedIn)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• For those with character
• Optimistic
• Driven by quality
• Strong moral compass
• Loyalty to hair stylists

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Passionate about the beauty and haircare industry

Self-Assessment Questions:

• Do you embody Keune's values and have a strong sense of character?
• Are you comfortable working in a hybrid environment and balancing multiple projects?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Keune Haircosmetics is an inclusive employer and welcomes applicants from diverse backgrounds.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creativity and organization in a fast-paced environment
• Occasional weekend or evening work, especially during events and campaigns
• Adapting to a hybrid work environment and maintaining strong communication with remote team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to time management.

📈 Similar Roles Comparison

• Marketing Communicatie Coördinator vs. Marketing Manager: The Coördinator role focuses more on execution and coordination, while the Manager role involves strategic planning and leadership
• Industry-specific context: Keune Haircosmetics operates in the competitive beauty and haircare industry, requiring a strong understanding of market trends and consumer behavior
• Career path comparison: The Coördinator role can lead to opportunities for advancement within the marketing department, such as a Marketing Manager or Marketing Director position

ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company and industry.

📝 Sample Projects

• Developing and executing a successful PR campaign to launch a new Keune product line
• Coordinating a large-scale event, such as a hair show or fashion week presentation, to showcase Keune's products and brand
• Creating and implementing a targeted social media campaign to engage consumers and increase brand awareness

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Marketing Communicatie Coördinator role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Keune Haircosmetics in the Netherlands?
• What opportunities are there for professional development and growth within the marketing department?
• How does Keune Haircosmetics support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to maintaining a positive work environment?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful PR campaigns, events, or communication strategies you've worked on in the past
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.