📌 Core Information
🔹 Job Title: Marketing & Communicatie Manager
🔹 Company: Move | House of Mobility B.V.
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Amsterdam)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Move Amsterdam
- Managing online and offline marketing campaigns
- Collaborating with internal teams and external partners
- Analyzing and reporting on campaign performance
ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills to effectively manage marketing efforts and drive results.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies for Move Amsterdam
✅ Managing online campaigns (SEO/SEA, social media, e-mail marketing, content creation)
✅ Managing offline marketing efforts (events, promotions, etc.)
✅ Monitoring and analyzing campaign performance
✅ Collaborating with internal teams and external partners (bureaus, copywriters, etc.)
✅ Ensuring quality and consistency in marketing efforts
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure effective marketing campaigns.
🎯 Required Qualifications
Education: HBO/WO work and thinking level
Experience: At least 5 years of relevant marketing experience
Required Skills:
- All-round marketing experience
- Campaign development and execution
- Data-driven strategy development
- Creative thinking and storytelling
- Event management
- Organizational sensitivity
- Fluency in Dutch and English (both spoken and written)
Preferred Skills:
- Affinity with culture, food, and mobility
ASSUMPTION: Candidates should have a proven track record in marketing, with a strong focus on campaign development and execution, as well as excellent communication and organizational skills.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience level and industry standards)
Benefits:
- 13th month and 8% vacation pay
- Individual choice budget
- 20 legal vacation days and 11 additional vacation days
- Smartphone, laptop, and other necessary equipment
- Home office furniture
- Collective health insurance
- Pension plan
- Discounts on Pon products
- Development opportunities
- Health program
Working Hours: 32-40 hours per week, with flexibility to work occasionally on weekends
ASSUMPTION: The salary range is estimated based on the role, experience level, and location, with consideration for the company's size and industry standards.
📌 Applicant Insights
🔍 Company Context
Industry: Mobility and services
Company Size: Large (17,000+ employees worldwide)
Founded: 1968 (as Pon Holdings)
Company Description:
- Pon is a large, international trading and service organization focused on mobility
- Move Amsterdam serves as the company's headquarters and a unique location combining various elements
- The company offers a dynamic and inspiring work environment
Company Specialties:
- Mobility solutions
- Services and maintenance
- Retail and rental
Company Website: https://www.pon.com/
ASSUMPTION: Pon is a large, established company with a diverse range of products and services, offering opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Manager of Move
Work Arrangement: Hybrid (32-40 hours per week, with flexibility to work occasionally on weekends)
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within the company
- Opportunities to develop skills through training and workshops
- Chance to work on high-impact projects and contribute to the company's success
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): Amsterdam, Netherlands
Geographic Context:
- Amsterdam is the capital and most populous city in the Netherlands
- The city is known for its vibrant culture, diverse neighborhoods, and rich history
- Amsterdam is a major economic hub with a strong focus on technology, finance, and creative industries
Work Schedule: Flexible, with occasional weekend work required
ASSUMPTION: The work environment is dynamic and fast-paced, with a mix of onsite and remote work, and occasional weekend work required.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager
- Final interview with relevant stakeholders
Key Assessment Areas:
- Marketing and campaign development skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the role and the company's mission
- Showcase your creativity and strategic thinking through relevant examples or a portfolio
ATS Keywords: Marketing strategy, campaign development, data-driven, SEO/SEA, social media, event management, collaboration, quality, consistency
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their marketing skills and cultural fit through relevant examples and a strong interview performance.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO/SEA tools (e.g., Google Ads, SEMrush)
- Analytics tools (e.g., Google Analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Passion for mobility
- Entrepreneurship
- Collaboration
Work Style:
- Dynamic and fast-paced
- Results-driven
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a successful marketing campaign you've developed and executed?
- How do you ensure the quality and consistency of marketing efforts across various channels and platforms?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with the company's values and work style through their responses to interview questions and their overall interview performance.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to a dynamic and fast-paced work environment
- Collaborating effectively with internal teams and external partners
- Occasional weekend work may be required
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a team, and be flexible with their work schedule.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Communications Manager position, but with a focus on the unique aspects of Move Amsterdam
- Industry-specific context: The mobility industry is dynamic and fast-paced, with a strong focus on innovation and sustainability
- Career path comparison: This role can lead to senior marketing positions within the company or related industries
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar marketing positions in other industries or companies.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new mobility service or product
- Analyzing and optimizing the performance of social media channels to increase engagement and reach
- Collaborating with internal teams and external partners to plan and execute a successful event or promotion
ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute marketing strategies, analyze and optimize performance, and collaborate effectively with internal and external stakeholders.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Move Amsterdam and Pon?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the company?
- What is the work-life balance like for this role, and how is it supported by the company?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare a portfolio or examples of your marketing work, if applicable
- Follow up with the hiring manager, Julie de Haas, via email (julie.de.haas@pon.com) within one week of submission to express your interest and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
