Marketing Communicatie Specialist

📌 Core Information

🔹 Job Title: Marketing Communicatie Specialist

🔹 Company: Eneco eMobility

🔹 Location: Rotterdam, Zuid-Holland, Netherlands

🔹 Job Type: Full-Time, Hybrid (2 days office, 2 days remote, 1 day flexible)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing, planning, and executing integrated marketing and communication campaigns
• Strengthening Eneco eMobility's brand perception and driving demand and leads
• Supporting sales efforts within B2B and lease market segments in the Netherlands and Belgium
• Collaborating with cross-functional teams and external stakeholders to align communication activities

ASSUMPTION: This role requires a strategic mindset, strong creativity, and the ability to work independently while also collaborating effectively with various teams.

📋 Key Responsibilities

✅ Developing and executing targeted communication plans that contribute to brand positioning, commercial objectives, and growth in the Dutch and Belgian B2B market

✅ Translating propositions into clear, appealing communication for diverse target groups in B2B and lease segments

✅ Managing interactions on social media channels in close collaboration with Customer Care

✅ Actively working with Sales, Product Management, and value streams B2B and Lease to align communication with customer needs, product introductions, and new services

✅ Coordinating communication activities with external stakeholders such as leasing companies and strategic partners

ASSUMPTION: This role requires a strong focus on results, excellent communication skills, and the ability to work in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Commercial Economics, or a related field

Experience: At least 4 years of relevant experience in a broad marketing communication role, with a focus on B2B communication, preferably in a commercial, consultative environment such as leasing, mobility, or large-scale service provision

Required Skills:

• Strong editorial and communication skills in Dutch and English
• Creativity and conceptual strength, combined with a pragmatic and execution-oriented mindset
• Proactivity, self-reliance, and result-driven, with a clear commercial focus

Preferred Skills:

• Proficiency in French
• Experience with CRM systems and marketing automation tools
• Knowledge of the mobility or renewable energy sector

ASSUMPTION: Candidates with experience in B2B marketing communication and a strong commercial background will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €4,003 - €5,718 gross per month based on 40 hours, in line with market standards for a marketing communication specialist with 5-10 years of experience in the Netherlands

Benefits:

• 5% development and vitality budget, including sport reimbursement
• Access to the Good Habitz development portal
• Hybrid working arrangement (2 days office, 2 days remote, 1 day flexible)
• Home office allowance of €32.50 net per month
• Free public transport subscription (24/7 in the Netherlands)
• Attractive lease bicycle scheme
• 27 days of leave, with the option to buy 5 extra days per year
• Focus on professional challenges, balance, and enjoyment

Working Hours: 40 hours per week, with flexible working hours and the option to work from home two days a week

ASSUMPTION: The salary range is based on market research for similar roles in the Netherlands and takes into account the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Eneco eMobility operates in the services for renewable energy sector, focusing on electric vehicle charging solutions for businesses and consumers in the Netherlands, Belgium, and Luxembourg

Company Size: Eneco eMobility is a medium-sized company with 201-500 employees, offering a dynamic and innovative work environment

Founded: Eneco eMobility was founded in 2009 as a project within Eneco Group and has since evolved into a standalone B.V. with its own location in Central Post Rotterdam

Company Description:

• Eneco eMobility is a fast-growing provider of charging solutions for electric vehicles, offering installation, hosting, maintenance, and service for charging points
• The company also provides charging passes that enable customers to charge their vehicles throughout Europe
• Eneco eMobility is committed to accelerating the energy transition and welcomes individuals who share this passion

Company Specialties:

• Electric vehicle charging infrastructure
• Charging solutions for businesses and consumers
• Mobility services and solutions

Company Website: https://www.eneco-emobility.com/

ASSUMPTION: Eneco eMobility's focus on innovation and sustainability makes it an attractive employer for candidates interested in contributing to the energy transition.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring a balance of strategic thinking and hands-on execution

Reporting Structure: The Marketing Communicatie Specialist reports directly to the Marketing Manager and collaborates closely with various internal teams and external stakeholders

Work Arrangement: This is a hybrid role, with employees working 2 days in the office, 2 days remotely, and 1 day with flexible working hours

Growth Opportunities:

• Expanding responsibilities based on performance and the company's growth
• Cross-functional collaboration and learning opportunities
• Professional development through the Good Habitz portal and other training programs

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Eneco eMobility's office is located in Central Post Rotterdam, offering a modern and collaborative work environment

Office Location(s): Rotterdam, Zuid-Holland, Netherlands

Geographic Context:

• Rotterdam is the second-largest city in the Netherlands, known for its vibrant culture, rich history, and diverse neighborhoods
• The city is home to a thriving business ecosystem, with a strong focus on innovation, sustainability, and technology
• Rotterdam offers excellent public transportation, making it easy to commute from nearby cities and towns

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and the option to work from home two days a week

ASSUMPTION: The hybrid work arrangement and central location make Eneco eMobility's office an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and a colleague from the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Communication skills and ability to translate complex information into clear, engaging content
• Creativity and strategic thinking
• Commercial acumen and understanding of the B2B market
• Adaptability and ability to work effectively in a dynamic, fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Eneco eMobility's mission and values in your application materials
• Prepare examples of your past work that showcase your creativity, strategic thinking, and commercial acumen

ATS Keywords: Marketing, Communication, B2B, Brand Positioning, Commercial Objectives, Campaign Development, Social Media Management, Stakeholder Collaboration, Dutch Language Proficiency, English Language Proficiency, French Language Proficiency

ASSUMPTION: Eneco eMobility's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the company's needs and the candidate's career goals.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is beneficial but not always required, as Eneco eMobility provides training and support for new employees.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Sustainability and responsibility
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on commercial objectives
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and change?
• Are you a strong communicator, able to translate complex information into clear, engaging content for diverse audiences?
• Do you have a proven track record of success in B2B marketing communication, with a strong commercial focus?

ASSUMPTION: Candidates who align with Eneco eMobility's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Collaborating effectively with cross-functional teams and external stakeholders
• Adapting to changes in the market and the company's growth
• Balancing strategic thinking with hands-on execution

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on B2B communication and commercial objectives
• Eneco eMobility's focus on innovation and sustainability sets it apart from other companies in the mobility sector
• This role offers opportunities for professional growth and development within a dynamic and innovative company

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in the market.

📝 Sample Projects

• Developing and executing a targeted communication campaign to launch a new product or service
• Managing Eneco eMobility's social media presence and engaging with customers and stakeholders
• Collaborating with the sales team to create compelling content that drives demand and generates leads

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the importance of collaboration in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Eneco eMobility?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Eneco eMobility support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?
• How does Eneco eMobility foster a culture of innovation and sustainability?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that showcase your creativity, strategic thinking, and commercial acumen
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.