📌 Core Information
🔹 Job Title: Marketing Communication and Media Manager
🔹 Company: ThriveCart
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing ThriveCart’s marketing communication strategy and media relations
- Overseeing campaigns across all channels to enhance brand awareness and product adoption
- Managing a team and budget to deliver optimal ROI
- Collaborating with cross-functional teams to ensure consistent brand messaging
- Monitoring and analyzing campaign performance to refine strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and media relations.
📋 Key Responsibilities
✅ Develop and implement marketing communication strategy to enhance brand awareness, trust, and adoption
✅ Set in place digital and social media initiatives to optimize ThriveCart’s share of voice and brand health
✅ Create and maintain a library of assets in line with Brand Guidelines and Company’s tone of voice
✅ Track key communication metrics, measure campaign effectiveness, and refine strategies based on data insights
✅ Allocate annual budget effectively across channels delivering best ROI
✅ Serve as custodian of the brand guidelines and tone of voice, ensuring they are applied throughout the business and with external partners/media owners
✅ Build and maintain relationships with journalists, influencers, and media outlets to secure press coverage and thought leadership opportunities
✅ Oversee all public-facing messaging, including press releases, blog content, speeches, and executive communications
✅ Monitor public sentiment, manage crisis communications, and ensure a positive brand image
✅ Identify and coordinate opportunities for ThriveCart executives to speak at industry conferences and participate in media interviews
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Public Relations, Marketing, or a related field (required)
Experience: 8+ years of experience in marketing communications and media relations, preferably in SaaS or e-commerce
Required Skills:
- Proven success in developing and executing marketing communication and media strategies
- Strong understanding of the digital marketing landscape
- Experience with social media strategy, digital marketing, and content distribution
- Data-driven mindset with the ability to measure the impact of communication efforts
- Strong relationships with media outlets, journalists, and industry influencers
- Exceptional writing, storytelling, and public speaking skills
- Crisis communication experience
- People management skills
- Strategic thinking skills
Preferred Skills:
- Relevant certifications in PR, digital media, or corporate communication
ASSUMPTION: Candidates with experience in the SaaS or e-commerce industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior marketing role with 8+ years of experience in a remote work environment)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Home office stipend
- Professional development opportunities
Working Hours: Full-time (40 hours/week), flexible schedule with a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically SaaS for online businesses, creators, and educators
Company Size: 51-200 employees, large enough to offer significant growth opportunities but small enough for individual impact
Founded: 2016, with a proven track record of success and growth
Company Description:
- ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales
- Integrates with various tools and has a simple, clean UI with numerous features for online businesses
- Backed by LTV SaaS Growth Funds and looking to expand its footprint amongst online businesses
Company Specialties:
- Learning Management System (LMS)
- Funnels
- Courses
- Affiliate Center
- High-converting checkout
Company Website: https://thrivecart.com/?ref=linkedin
ASSUMPTION: ThriveCart's focus on online businesses and creators offers a unique opportunity for marketing professionals to make a significant impact.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and responsibility
Reporting Structure: Reports directly to the CMO, with the opportunity to manage a team
Work Arrangement: Remote solely, with a flexible schedule and results-driven work environment
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to make a significant impact on the company's brand and market position
- Opportunity to learn and develop skills in a fast-growing SaaS company
ASSUMPTION: This role offers significant growth potential for the right candidate, given ThriveCart's rapid growth and expansion plans.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- Remote work allows for a flexible work-life balance
- Opportunity to work with a global team and reach a worldwide audience
- No commute time, allowing for more time to focus on personal and professional development
Work Schedule: Full-time (40 hours/week), with a flexible schedule and results-driven work environment
ASSUMPTION: The remote work environment may require strong self-motivation and time management skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Virtual interview with the hiring manager (CMO)
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Crisis management and issue resolution skills
- Understanding of the SaaS industry and market trends
Application Tips:
- Highlight your experience with marketing communication strategies and media relations
- Tailor your resume to emphasize relevant skills and experiences
- Prepare examples of successful marketing campaigns and their outcomes
- Demonstrate your understanding of ThriveCart's products and target audience
ATS Keywords: Marketing Communication, Media Relations, Digital Marketing, Social Media Strategy, Content Distribution, Data Analysis, Crisis Communication, Public Speaking, Storytelling, People Management, Strategic Thinking, SEO, PPC, Brand Management, Asset Creation, Budget Management
ASSUMPTION: ThriveCart's application process may involve assessments or case studies to evaluate candidates' skills and problem-solving abilities.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Commit to Excellence
- Find a Way
- Help Each Other
- Keep Growing
- Data First
Work Style:
- Results-driven and autonomous
- Collaborative and team-oriented
- Adaptable and open to feedback
- Data-informed decision-making
Self-Assessment Questions:
- Do you thrive in a remote work environment with a high degree of autonomy?
- Are you comfortable managing a team and delegating tasks?
- Do you have a proven track record of success in marketing communication and media relations?
- Are you comfortable working with data and using it to inform your strategies?
ASSUMPTION: ThriveCart values candidates who are self-motivated, results-driven, and able to work effectively in a remote team environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent brand messaging across multiple channels
- Keeping up with the fast-paced and ever-changing SaaS industry
- Balancing the need for short-term results with long-term strategic planning
- Managing crisis communications and protecting the company's brand image
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a data-driven approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on media relations and crisis communication
- ThriveCart's focus on online businesses and creators offers a unique opportunity to reach a global audience
- This role offers significant growth potential, as ThriveCart continues to expand its footprint in the online business market
ASSUMPTION: Candidates with experience in similar roles within the SaaS or e-commerce industry may find this position particularly appealing.
📝 Sample Projects
- Developing and executing a successful media relations campaign to launch a new product feature
- Managing a crisis communication situation and protecting the company's brand image
- Creating and implementing a social media strategy to increase brand awareness and engagement
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role and the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 6-12 months?
- How does ThriveCart support the professional development of its employees?
- What is the company's approach to crisis communication and issue resolution?
- How does ThriveCart measure the success of its marketing campaigns?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into ThriveCart's marketing strategies and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with marketing communication strategies and media relations
- Prepare a cover letter that demonstrates your understanding of ThriveCart's products and target audience
- Prepare examples of successful marketing campaigns and their outcomes
- Follow up with the hiring manager (CMO) one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
